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Thailand Esports Federation signs MoU with marketing agency dentsu x

Niji Ng

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Thailand Esports Federation signs MoU with marketing agency dentsu x
Photo Source: timeout.com
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Thailand Esports Federation has signed a memorandum of understanding (MoU) with marketing agency dentsu x for developing the sports and exploring more opportunities. As per the agreement, dentsu x will create marketing strategies to attract more players and fans to sports and generate more revenue.

The marketing company will generate marketing activities for athletes and influencers, and business opportunities for media content and broadcasting rights.

“The signing of the MOU manifests the local agency’s capabilities in pushing the development of sports marketing a step further, particularly nurturing and developing a sustainable esports ecosystem in Thailand. We are all very proud to have been instrumental in initiating and forging this partnership,” said Kazuo Koike, managing director of dentsu X (Thailand).

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Asia

Novomatic inks partnership with Indo Pacific Gaming

Niji Ng

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Novomatic inks partnership with Indo Pacific Gaming
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The Austria-based gambling company Novomatic has signed a distribution agreement with Indo Pacific Gaming (IPG), which will allow it to offer its full range of gaming solutions into the Asia–Pacific region.

As per the deal, IPG will provide sales distribution for its specialist markets of Cambodia, Laos, Sri Lanka, Goa, Nepal and Vietnam. The Novomatic product suite comprises leading slot machines, market-focused games and multi-game mixes, electronic table games, systems, jackpots, sports betting and media technologies. The partnership will accelerate the expansion of NOVOMATIC in the Asia–Pacific region.

Novomatic will continue to expand its footprint in Asia–Pacific with top-performing ETG installations and the introduction of its latest gaming technologies throughout the region. In addition, the portfolio of Asian-themed NOVOMATIC slot games is expanding and brand new titles such as Dragon Hits™ and Asian Dragon™ Hot were premiered at ICE 2019 in London last week.

Loren Stout, VP of Operations and Sales IPG, said: “This agreement with NOVOMATIC further strengthens our product portfolio for our valued customers. We look forward to a successful partnership with NOVOMATIC and providing their world leading suite of products throughout our territories in Asia.”

Robert Dijkstra, VP of Business Development and Sales, Asia-Pacific NOVOMATIC, said: “Partnering with IPG, who has a very respectable track record in these territories, NOVOMATIC will strengthen its presence and reach to provide products and services to new and existing customers.”

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Asia

BBIN wins International Gaming Award

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BBIN wins International Gaming Award
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Taiwan-based iGaming software supplier BBIN has won the Australia/Asia Focused Technology Supplier at the International Gaming Awards. This is the third straight year that BBIN this winning at the International Gaming Awards.

The year 2019 is the 20th Anniversary of the company. Winning the prestigious award reflects BBIN’s strong capabilities and long-term cultivation in Asia.

BBIN, a premier online gaming system supplier in Asia, provides award-winning technology and service. The company has been nominated for numerous times and won multiple significant gaming awards in the industry. This year, BBIN is honoured to have been bestowed with the IGA Awards. Such accomplishment is a proof and assurance of BBIN’s global credibility to existing and potential collaborative partners around the world. In the future, BBIN will continue to develop a more diversified and professional brand, offering cutting-edge products and services. Moreover, BBIN has recently built strategic collaborations with distinguished brands in popular sporting events and international charity events. Keeping moving forward with its leadership title in Asia’s online gaming industry, BBIN supports all collaborative partners to achieve greater success and leap to new heights.

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China declares eSports as a profession

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China declares eSports as a profession
Photo Source: esportsobserver.com
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China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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