Industry News
Microsoft forms partnership with BMIT

Microsoft has joined hands with the Malta-based BMIT Technologies. This strategic partnership will make Microsoft Azure products more accessible to local businesses in Malta.
A number of new Microsoft-enabled services will also be available to customers.
The news of the agreement was announced during a workshop event organised by Microsoft for several gaming companies in collaboration with the Malta Gaming Authority and EY.
“The strategic partnership is the positive outcome of our discussions between Microsoft and BMIT, always with the scope of bringing together Microsoft as a worldwide leader in cloud services and BMIT, whom we consider as one of Malta’s leading IT and cloud managed services provider, perfectly able and equipped to drive cloud-based innovation among Maltese businesses,” said Peggy Antonakou, Microsoft’s CEO for Greece, Cyprus and Malta.
Christian Sammut, CEO of BMIT, added that this strategic partnership will create additional synergies between BMIT Technologies and Microsoft: “We already enable a good number of organisations by leveraging our local infrastructure and our expertise to deliver a variety of cloud-based scenarios including public, private and hybrid cloud infrastructure and productivity solutions.
“This closer collaboration will take such efforts to a new level, allowing us to deliver a broader range of emerging technologies based on Microsoft Azure and Microsoft Office 365 to both our Malta-based and international customers.”
Industry News
Paddy Power Betfair to appeal penalty of €55 million

Paddy Power Betfair has announced that it will appeal against the tax bill of €55m slapped against its German and Greek businesses.
The first fine of €40m concerns the Betfair Exchange in Germany, which was operational up to November 2012, while the second of €15m relates to the paddypower.com business in Greece.
The Hessen Fiscal Court provided Paddy Power Betfair with a decision relating to the group’s appeal of a 2012 German tax assessment relating to the Betfair Exchange. The Fiscal Court found against the Group and deemed that a tax liability of €40m is payable, including accrued interest.
Paddy Power Betfair says this represents a multiple of the revenues generated by the Exchange during the assessment period. Separately, the group was recently issued with a Greek tax assessment for financial years 2012, 2013 and 2014, relating to paddypower.com’s Greek interim license.
Paddy Power Betfair stated: “The Group strongly disputes the basis of these assessments, and in line with the legal and tax advice we have received, is confident in our grounds to appeal. We therefore intend to do so. Pending the outcome of these appeals, we paid the total Greek liability in January 2019 while we await clarity with respect to the timing of any cash payment in Germany.”
Industry News
Betfair launches “Play Smart” campaign

Betfair’s has launched its latest campaign “Play Smart” involving world-class talent from Barcelona, Arsenal and Juventus. The new campaign will underline Betfair’s position as the place for smart bettors to land their winners.
The Play Smart campaign, devised by Leo Burnett London, is the sponsorship evolution of the Betfair campaign “Where Gut Instinct Meets Smarts.” It builds on the cognitive process of blending instincts, intelligence and competitiveness and the ability to “Play Smart.”
Stephen Mault, brand director at Betfair, said: “The creative positions the brand as the destination for the smart bettor, while building association between the brand and our high-profile partners [Arsenal, Barcelona and Juventus].”
Industry News
Sportradar partner with BBC to show European Badminton

The BBC has reached an agreement with right holder Sportradar to live telecast the semi-final and final of Badminton’s European Mixed Team Championships in Copenhagen. The matches will be shown tomorrow and day after tomorrow on the BBC Sport website and digital platforms.
The tournament started on 13 February, with defending champions Denmark facing challenges from teams like France, the Netherlands and Spain in their group.
England, seeded second, have to face Ireland, Germany and Russia in their group.
England’s Men’s Singles player and National Champion, Rajiv Ouseph, assessed their chances.
“As players, we always enjoy the European team events and go to Denmark with the strongest possible squad which, due to injury, has not always been the case in past seasons.”
“When you pull on that England shirt, you really feel the pride of playing for your country, and we’re already excited to have another opportunity as a team to show that on court in front of the fans.”
Lutz Tigges, senior director audiovisual broadcast at Sportradar said, “We are really looking forward to starting coverage of the European Badminton Mixed Team Championships in Denmark. Demand for the broadcast coverage has been really strong and being able to add the BBC to that across their digital channels is another endorsement of the event.”
Live action will also be available to a global audience through Sportradar’s digital platform for the tournament, www.laola1.tv/badmintoneurope/
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