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A 665 Odds Win, Russians as the Top Successful Bettors, and the “Unlucky” Virtus.pro; Year 2018 Summary of Esports Bookmaker LOOT.BET

Zoltan Tundik

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Photo by Lukas from Pexels
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Russian esports fans turned out to be the luckiest, and the most popular team among bettors was none other than Astralis. LOOT.BET has shared the stats and told about the major trends in betting on esports of the year 2018.

In 2018, the luckiest LOOT.BET users were from the post-Soviet area. The highest win rate belongs to the Russian users coupled with a winning combo-bet with the record-breaking – over 665 – odd multiplier belonging to a Ukrainian punter, who won big on the final matches of the Counter-Strike: Global Offensive ESL Pro League; by placing only €20, he got about €13,300.

Top-3 countries with the most risk-taking bettors – the ones, who were choosing wagers with the highest odds – were Georgia, Spain, and Ukraine, while the most cautious users came from Sweden and Denmark.

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Choice of esports disciplines was also connected with the geographic location of the bettor. CS:GO was the world’s most popular game to place bets on, while Russian and Ukrainian audience also tended to bet on Dota 2 eagerly whilst users from Western Europe and Asia – on League of Legends and Overwatch as well.

The most significant trend of the last year on LOOT.BET was the rapid rise of the interest to live bets and broadcasts. More than half of the wagers placed on the service in 2018 belong to the live markets and continue to gain momentum. The vast majority – over 80% – of the clients in the process of live betting watched the matches directly on the website instead of switching to streaming platforms, such as Twitch and YouTube. As a comparison, in 2016, during the first months of LOOT.BET service, the amount was approximately 30% and at the end of 2017 – 50%.

In 2018, LOOT.BET users were the most active to bet on the following teams: Astralis, Team Liquid, and Na’Vi. And the team on whom bets did not work in most cases were not the meme-stars Na’Vi but rather Virtus.pro.

Same as other online services, LOOT.BET indicates a large increase in the share of smartphones among the devices from which users made bets. In 2018, the mobile traffic of the bookmaker reached 50% – a 20% increase compared to the previous year.

Another significant trend was the consolidation of cryptocurrencies. In 2018, Bitcoin ranked second among all supported currencies available for making a deposit on LOOT.BET, with Russian Rouble being the most popular currency, and Ethereum taking the fourth place. The bookmaker explains this result is not only due to the introduction of cryptocurrencies into everyday life but also by their advantages when compared to real money, e.g. higher transaction speeds and anonymity.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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eSports

Huami Becomes McLaren Applied Technologies’ eSports Wearables Partner

George Miller

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Huami Becomes McLaren Applied Technologies' eSports Wearables Partner
Photo Source: yogonet.com
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The collaboration will see jointly developed co-branded solutions and wearable technologies

 

McLaren Applied Technologies announced that it has entered into a strategic collaboration with Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology, to jointly develop co-branded intelligent, data-driven, customized performance optimization solutions and wearable technologies in the future.

These co-developed, co-branded products will work seamlessly with mobile applications to provide users with a comprehensive view of their biometric and activity data, particularly in relation to health and wellness-based activities and competitive esports, a market segment of growing popularity over recent years. The collaboration will explore the application of metrics-driven wearables that contribute to the optimisation of human performance in the field of racing, such as body sensors and AI technology.

The first stage of the collaboration will see Huami Partner with the McLaren Shadow Project esports competition. Huami technology will be used to help select the winner of the competition, held at the McLaren Technology Centre between January 16 – 17, 2019. The winner will be chosen from seven finalists after four days of virtual and real-world racing as well as rigorous human performance testing by McLaren Applied Technologies. Throughout the finals week, assessment sessions will include stimulus detection, central processing, physical capabilities and driving skill that will utilise biometric data collected from Huami’s high-quality wearable products to evaluate human performance characteristics exhibited during the event.

Duncan Bradley, Health Unit Business Director at McLaren Applied Technologies, commented:
“This is a hugely exciting announcement for McLaren Applied Technologies. Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership. The involvement of McLaren Applied Technologies in McLaren Shadow Project is a key differentiator between our competition and others in the racing e-sports space. This offering has only been strengthened by this partnership with Huami and we’re pleased to have such a trusted partner on-board to help crown our winner.”

Tommy Tang, Vice President of Huami, said:
“We are excited to be working with world-leading performance design and technology solutions provider McLaren Applied Technologies and official partner to McLaren Shadow Project. We believe that this strategic partnership validates the growth potential of our high-quality wearable technology products and will help broaden our global reach. As part of our strategic collaboration, we will integrate our mutually compatible technologies to develop an innovative wearable design and create a comprehensive user experience. As a partner to McLaren Shadow Project this programme will enable Huami’s devices to be used as an invaluable data source to detail compelling insights about human physical performance that works across different sectors, including wellness and e-sports.”

“As part of our partnership we are honored to help determine the champion of McLaren Shadow Project, based on analysis of the biometric data collected from our premium wearable products,” Mr. Tang continued. “Importantly, we look forward to jointly developing smart technology wearable products that work with mobile applications to provide users with a comprehensive view of their biometric and activity data. Jointly, we can set a new standard in delivering quantifiable and actionable human performance insights.”

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Mercedes-Benz and FC Köln buy stakes in SK Gaming

Niji Ng

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Mercedes-Benz and FC Köln buy stakes in SK Gaming
Photo Source: sk-gaming.com
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FC Köln and Daimler AG (parent company of Mercedes-Benz) have bought substantial stakes in the German multigaming organisation SK Gaming. The companies reached an agreement with ESforce, who will sell 67 per cent of its stake in SK Gaming.. According to the deal, Mercedes-Benz will appear on the front of SK Gaming’s jerseys and FC Köln will have its #effzeh branding present on the sleeves.

ESforce acquired the stake in SK Gaming in September 2016, the team has recently stepped up its involvement in League of Legends as it became one of the new teams to join the franchised League of Legends European Championship (LEC). A move which undoubtedly made the organisation more attractive to investors. ESforce stated that this sale will allow them to focus on its other organisation Virtus.pro.

In a statement, ESforce said: “We are glad to have reached a deal with Daimler AG and FC Koeln. Such a major acquisition deal on the esports market is a showcase of not only our partners’ sincere motivation to contribute to the development of global esports but also SK Gaming’s remarkable performance throughout the years, which has made this brand one of the most well-recognised and beloved by esports fans around the world.

FC Köln has an existing partnership with SK Gaming which began in early 2018.

ESforce went on to add: “As the leading esports holding and one of the key market players worldwide, we strive to keep pace with the development of the global esports industry and act in accordance with all international regulations, among which the World Esports Association’s multiple team ownership rules. Together with other global esports organisations, we will continue to support and bolster esports as well as adhere to highest international standards.”

 

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eSports

Chris Park joins eSports organisation Gen.G

Niji Ng

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Chris Park joins eSports organisation Gen.G
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MLB executive vice president Chris Park has joined the South Korea-based eSports organisation Gen.G its new chief executive officer.

Park has been serving as EVP of products and marketing, managing digital product development, marketing, and international business development at MLB.

His main responsibilities at Gen.G are will be crafting and leading the day-to-day execution of Gen.G’s strategy alongside Gen.G co-founder Kevin Chou. As part of the c-suite mixup, Chou will assume the role as executive chairman.

“I can’t express how thrilled I am about this new journey into the esports world with Gen.G,” said Park, in a statement. “Having spent years with a traditional sports league, it was evident that competitive gaming was booming—well now it’s here and here to stay. I look forward to continuing to build an esports powerhouse in Gen.G, especially here in the US and specifically LA.”

Park will relocate from New York City to Gen.G’s U.S. headquarters in Los Angeles. But his onboarding will be in Seoul, South Korea at the team’s Asian headquarters as part of his onboarding.

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