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EveryMatrix is showcasing ‘Unlimited Creativity’ in London this February

Zoltan Tundik

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Reading Time: 5 minutes

 

EveryMatrix showcases their portfolio of iGaming B2B products at ICE London (5-7 February, ExCeL London, UK). The products were rebuilt from the ground up in the last couple of years. The common theme is modularity, giving unprecedented flexibility for clients and catering for some of the largest companies in the industry. Ebbe Groes, CEO, EveryMatrix, discusses the company’s approach to achieving success and profitability for EveryMatrix clients.

How do you feel ICE London helps develop iGaming and your company?

ICE starts the iGaming year with all the major names in the industry joining together. This event is a great opportunity to consolidate existing partnerships and secure new business contacts. Obviously, our focus is on securing new clients, but we also come to interact with other B2B providers. Our main products, across Casino, Sports, Payments, are all based on the common principle of aggregation of the best products and services within each vertical, so keeping up to date with these is vital.

How are you standing out from the crowd in an increasingly crowded market?

We today stand out thanks to our vision to shift progressively from “boxed” platform ecosystems to specialised, modular and platform independent products. In the past few years, we’ve rebuilt all our products from scratch with a strong focus on using state of the art technology, and we’re excited to showcase this at ICE.
By splitting up our core applications into many smaller applications we have been able to cater for a much wider set of clients than before – and I believe, wider than our competitors. We today span the entire range from completely servicing smaller companies, including start-ups, to the largest operators in the industry. This is because almost everything we do can be isolated and delivered independently yet also delivered jointly in a full turn-key solution.
Our products today allow deep integrations with any platforms and can be adapted to different clients’ needs, depending on the size of their business, goals, technical and legal requirements in the jurisdictions they work in. This flexibility has in only a single year increased our set of clients by fifty percent, including some of the largest companies in the industry.

The EveryMatrix platform offers operators individualised front ends. What that EveryMatrix does are key elements to increase variation, personalisation and gamification across different operators and markets?

The design and functionality of both casino and sportsbook front-ends is key to success and profitability. This is not only about usability but also about retention, personalization, localization, and promoting the most profitable games and bets. Even further, it’s about conversion of visitors to sign-ups or conversion of players from casino to sports or the other way around. Having a template front-end, like tens of others, will not cut it in the long run.

EveryMatrix realized this early and today have many casino operators on our platform who fully control their front-end. Now the time has come to bring this revolution to sports. Our Casino, Sports, and Payments WebAPIs offer the easiest way in the entire industry for you to build and control your own front-end and have complete freedom without the restrictions normally imposed by a platform provider.

To support even more customization and to help operators increase conversions, we have launched a second generation of bonus system, another industry first. This is a stand-alone system to create, manage and report on bonusing for both casino and sports products and helps operators to combine bonus programs and promotional packages that are activated by various triggers. It can even be delivered to clients on their own platform, it is neither tied to the system of the game provider nor to the EveryMatrix platform and wallet service as all other bonus systems are.

Overall, between bespoke front-end, real-time delivery of data to bespoke CRM systems of clients, API driven applications, an extremely flexible bonus system, we achieve the overall goal of Unlimited Creativity for gaming operators in terms of player experience. The key for us as B2B provider is not to limit or even guide the clients but to help them implement their own ideas and unleash their own creativity!

What genius solutions will you be showing at ICE London?

We’ll exhibit our full product suite which covers Casino, Payments, Sports, Platform, and Affiliate systems.
Our flagship product CasinoEngine is the largest casino content aggregator in the world with 8,000+ across more than 140 vendors and sub-vendors. CasinoEngine is a true next generation solution thanks to its unified back office and services integrated into many specialized APIs. We have followed our long-term vision to solve key operational and product offering issues affecting operators and we’re pleased to present at ICE 2019 a robust solution that is already used by market leading operators such as Norsk Tipping, Tipico, Wunderino, Adjarabet, the Genesis group, and many others. Activity for CasinoEngine clients more than doubled in 2018, with record volumes month after month. We look forward to showing at ICE the key reasons why CasinoEngine clients grow faster than the market as a whole.

MoneyMatrix team joins ICE 2019 as well. MoneyMatrix can provide automated payment routing, risk management and KYC solutions globally. MoneyMatrix is not just an EveryMatrix software service, but a Malta licensed regulated financial institution within its own right with the ability to provide payment processing to any merchant operating within the e-commerce space. In our first full year of operation, we signed more than 20 new clients and today process hundreds of millions of euros monthly. We’ve won Best Payments Aggregator Award (Malta Gaming Awards) and Best in Business Payment Processing and Risk Management Company Award (Malta’s Best in Business Award).

Not forgetting about our sport products, OddsMatrix is gearing up to join ICE to showcase our latest OddsMatrix Sports Data Feeds products, including the recently launched OddsMatrix Aggregator – a powerful and unique tool which allows bookmakers to combine odds, settlement, and score feeds from multiple providers into a single aggregated feed, all processed in real-time! The Aggregator is itself a key component of the refactored fully managed sportsbook, the OddsMatrix Sportsbook.

Last but not least, our PartnerMatrix team will join ICE 2019 as well and will showcase a complex Affiliate Software Solution and Agent Management System, including the newly launched features such as the Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically. Catena Media is just one of several companies using this new service.

What is it about ICE London which sets it apart for EveryMatrix?

ICE represents innovation and new business so it’s easy to understand why it’s attracting established companies from all over the world. That’s why ICE London is the perfect meeting spot for all major players in the industry and has gained the reputation of being THE place to network within the international gaming community.

This event is an excellent opportunity to reconnect with clients and suppliers and that’s why our delegation includes representatives from all our offices, from sales, marketing, product management to development and top management. London is a major mark on the iGaming map and ICE is testament to that.

Join EveryMatrix at ICE London 2019 at Stand N6-310, where the company will exhibit its next generation of B2B iGaming solutions and herald exclusive news for the coming year.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Big Win at Svenbet on Wazdan’s Great Book of Magic Deluxe

George Miller

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Big Win at Svenbet on Wazdan's Great Book of Magic Deluxe
Reading Time: 2 minutes

 

Last week one lucky player secured €90,775.02 in total winnings following a streak of wins playing Wazdan’s Great Book of Magic Deluxe at Svenbet’s online casino.

Svenbet offers a diverse portfolio of casino and live casino games, virtual sports betting, skilled games and pool betting. They cherry-pick only the best gaming providers to bring players a selection of seamless online and mobile experiences.

In what was sure to have been a thrilling day for the fortunate customer on the Svenbet site, there was not just one big win, but a variety of smaller wins that made up the final pot. Nail biting highlights of the triumphs included a €26,125 win during the bonus game with one bet of €100, not one but two €25,000 wins with bets of €100, a €23,500 win during the bonus game with one bet of €100, and a €19,825 win during the bonus game with one bet of €100.

Taking advantage of Unique Wazdan Features, the player opted to spin the reels in Ultra Fast Mode and change the Volatility Levels™ throughout the gameplay. Wins were hit on both Standard and High Volatility Levels™, with the player taking home a massive €90,775.02 at the end of the day.

The game in the spotlight, Great Book of Magic Deluxe slot is a Wazdan favourite featuring five reels, 20 pay-lines and a variety of special symbols, including Free-Spins-awarding Scatters and Expanding Bonus Symbols. In addition to the Unique Wazdan Features of Ultra Fast Mode and Volatility Levels™ that were used in the player’s recent win, Great Book of Magic Deluxe also offers the Unique Wazdan Features of, Double Screen Mode, Unique Gamble Feature and Energy Saving Mode.

Regarding the momentous win, Head of Sales at Wazdan, Andrzej Hyla, says: “We are beyond thrilled to see a player win such a significant amount playing one of our beloved games, Great Book of Magic Deluxe. This game is a favourite among both players and operators, and we are really happy to see that the player’s dedication to spinning on Great Book of Magic Deluxe played off generously for them. As we have been expanding significantly of late, we look forward to more games being played and announcing even more of these exciting wins in the future.”

For further information visit www.wazdan.com

 

ABOUT WAZDAN:
Wazdan is a popular game producer, developing innovative casino games that deliver an original, fun and truly omni-channel player experience. Offering an extensive game library of over 105 HLML5 slots, table games and video poker games, Wazdan is gaining popularity in the iGaming market thanks to the great quality of their games, interesting themes and engaging gameplay. Wazdan’s game portfolio consists of popular titles Great Book of Magic Deluxe, Magic Target Deluxe, Valhalla and Wild Guns as well as amazing new slot games including Los Muertos™, Mayan Ritual™ and Captain Flynt™ amongst others. Wazdan releases new, exciting titles on a regular basis and equips them with Unique Wazdan Features: innovative Volatility Level™, exciting Unique Gamble Feature and mobile-friendly Energy Saving and Double Screen Modes. Wazdan holds a number of European trademarks including a trademark for their world’s-first Volatility Level™. Their extensive portfolio of clients includes some of the top gaming operations in the industry. The company is headquartered in Malta and holds licenses issued by the UKGC, the MGA and complies with Curacao regulations. Furthermore, their games use the RNG certified by the NMi, which ensures reliable, fair and secure gameplay. Wazdan’s Sales team is showcasing their products at ICE in London from 5-7 February 2019 on stand S8 202.

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AskGamblers Awards 2019 Winners Have Been Announced

George Miller

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AskGamblers Awards 2019 Winners Have Been Announced
Reading Time: 2 minutes

 

After more than 3 months of the voting phase, AskGamblers Awards 2019 finally have their winners! The AskGamblers Awards 2019 ceremony took place on the 17th of January 2019, in Hyatt Regency in Belgrade.

 

The AskGamblers Awards 2019 winners have been announced at the crowning gala event, that took place yesterday, January 17th, 2019, in Hyatt Recency hotel in Belgrade, Serbia. AffiliateINSIDER was the AskGamblers’ official media partner and the ceremony was attended by the AskGamblers Awards team members, the finalists, and the key stakeholders from Catena Media office, from Malta.

There were 10 final contenders in each of the categories: Best Casino, Best New Casino, Player’s Choice, Best Partner, as well as the Best Slot released in the year 2018. Altogether, there were 8 software suppliers nominated in the Best Game Provider category. Now, without a further ado, here’s an entire list of the AskGamblers Awards 2019 Winners:

• Best New Casino: Campeonbet Casino

• Best Casino: Betsson Casino

• Player’s Choice: BitStarz Casino

• Best Partner: 7Stars Partners

• Best Slot: Legacy of Egypt by Play’n GO

• Best Game Provider: NetEnt

Denis Ristic, AskGamblers Product Owner, shared the excitement: “We are very proud that the AskGamblers Awards event is getting bigger and better. It’s only the second year and we are already noticing that the Awards have made an impact on our regular users, while reaching new players and creating a real buzz in the world of online casinos.

The event itself is a great opportunity for us to meet with our dear colleagues and partners from the iGaming industry sector and we look forward to seeing how the AskGamblers Awards will progress in the future. Once again, we would like to congratulate all the winners and thank all the players who took the time to vote and help us single out the best candidates!”

To find out more about the AskGamblers Awards 2019 ceremony and the winners, feel free to visit the AskGamblres Awards website anytime.

 

About AskGamblers:

AskGamblers, officially the Best Casino Website in 2016 and 2017, provides the most trusted, unbiased online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valuable in the iGaming community. Thanks to its unique Casino Complaint Service, over $20 million has been returned to players thus far. Get the truth, then play!

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Rank Group appoints Tang Hong Cheong as non-executive director

Niji Ng

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Rank Group appoints Tang Hong Cheong as non-executive director
Reading Time: 1 minute

 

The Malaysian executive, Tang Hong Cheong has been appointed as a non-executive director at UK gambling operator Rank Group Plc.

He served as President and CEO of Asian firm Guoco Group since 2016. Tang Hong Cheong has also worked as Chief Executive of Malaysian investment conglomerate Hong Leong Group. His expertise as a C-level executive includes corporate financing, risk management, transformation projects and strategic planning.

“I am pleased to welcome Hong Cheong to the Rank board. Hong Cheong has been working with the management of Rank since 2010 and has a broad understanding of the operational, financial and business aspects of the Company,” Rank Group Plc chairman Ian Burke said. He added: “With Hong Cheong joining the board, he will be able to further enhance the communication between Rank and its major shareholder and, with his extensive commercial experience, be able to bring valuable contributions to the Rank board.”

 

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