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ASA clears Coral on complaint against its advertisement

Niji Narayan

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ASA clears Coral on complaint against its advertisement
Reading Time: 1 minute

 

The UK Advertising Standards Agency (ASA) has cleared the advertisement of Coral after The Campaign for Fairer Gambling raised a complaint about it.

The ad in question was featured in the Racing Post during the World Cup last summer, which promised a Price Boost offer on Argentina versus Iceland game, regarding a bet on Lionel Messi to score two or more goals at odds of 5/1. The ad contained the wording, “was 3/1” but this was struck out. Small print on the ad went on to point out that the “was” price was given as a guide.

The Campaign for Fairer Gambling raised the complaint that the crossed out price of 3/1 and the claim that there was a “price boost” were misleading.

Coral countered that the 3/1 odds amounted to the standard price at the time the promotion started, but that the price subsequently fluctuated. They also pointed to the fact that with a newspaper ad, the content had to be finalised in advance, which is why the ad included a condition stating that prices were subject to fluctuation.

In reaching its decision, the ASA said in its ruling that consumers would understand that the market fluctuates ahead of an event, and that they would understand that the struck-out price represented the predominant market odds at the time the ad was created. As a result, the ASA found that there had been no breach of advertising regulations and did not take any further action.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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BetBright closes UK operations

Niji Narayan

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BetBright closes UK operations
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BetBright has closed its operations in the UK by selling its entire technology stack and assets to 888 Holdings for €15 million. The UK Gambling Commission (UKGC) approved the move and termed it as the right step as there was a strong chance of going into insolvent liquidation if the company remained operational.

BetBright will refund all pending payments and winnings in 30 days’ time.

The gambling commission confirmed that it had been overseeing the company and that there was a “very real possibility of going into insolvent liquidation if it remained open,” resulting in customers receiving no winnings and no refunds on stakes which had been placed.

“This was a significant risk for BetBright’s customers and therefore we are content that the return of stakes, as part of an orderly closure of the business, is the best option available for the vast majority of customers in what is an unusual and difficult situation,” explained the UKGC.

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SportPesa signs partnership with F1 team Racing Point

Niji Narayan

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SportPesa signs partnership with F1 team Racing Point
Photo Source: autoweek.com
Reading Time: 1 minute

 

SportPesa, the premier betting platform based in Africa, has signed an agreement with the British Formula 1 team Racing Point. In the process, SportPesa becomes the first online betting company to join hands with Formula 1 team.

Racing Point was earlier known as Sahara Force India. Racing Point cars in the 2019 Formula One season will now sport a SportPesa brand as the title sponsor.

Speaking after the agreement, SportPesa Company Director Adam Beighton reiterated on the importance of the deal.

“Equally important is the platform it provides us, which enables us to stay true to our mission; to build and develop grassroots and professional sport in countries where we operate by bringing new opportunities to local communities,” Beighton said.

On his side, Racing Point CEO and team Principal Otmar Szafnauer welcomed the deal and praised the betting giant for supporting sport.

“We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world,” Said Szafnauer.

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Highlight Games’ SOCCERBET™ is top performer with Eurobet

George Miller

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Highlight Games’ SOCCERBET™ is top performer with Eurobet
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Highlight Games Limited today announces that its SOCCERBET single match and league football products are now live with Eurobet in Italy.

Since launch, SOCCERBET has consistently been the top performing virtual sports product across the Eurobet retail estate with player numbers and average bet amounts increasing daily. SOCCERBET games are based on Highlight Games’ exclusively licensed and ADM approved virtual football product which features real archive footage from the Serie A Italian football league.

Tim Green, CEO, Highlight Games Limited, said: “I’m delighted to announce that SOCCERBET has been the number one performing virtual sports product across the Eurobet retail estate since launch.

“Entering a new product concept into a mature market can be challenging, but this innovative game takes players to the heart of the action where they can watch real league highlights play out and it is, therefore, no surprise that it has received such a fantastic response.

“We look forward to the continued success of SOCCERBET as we complete rollout to Eurobet’s 720 retail venues and online and mobile channels.”

Carlo Di Maio, Sportsbook Director, Eurobet, added: “Since its launch last month, SOCCERBET’s performance has exceeded expectations.

“The opportunity for players to bet on genuine Serie A archive footage has proven an irresistible one, and this is reflected in increased levels of player engagement which is driving incremental revenues. SOCCERBET delivers entertainment in a class of its own.”

 

About Highlight Games Limited:

Highlight Games is a specialist games supplier founded in 2014 and managed by CEO Tim Green, Director Stewart Whittle, Director Nick Gardiner and General Counsel Steven Holmes.  Specializing in creating innovative, sports focused betting experiences, the Company’s flagship SOCCERBET™ product features highly optimized game design based on decades of archived live action football and can be tailored to suit the sportsbook or virtuals offering of operators around the globe across retail, online and mobile. Highlight Games Limited www.highlight-games.com is majority owned by Swedish gaming, entertainment and media firm Cherry AB. Cherry AB’s class B shares are listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.

 

About Eurobet Italia Srl:

Eurobet Italia Srl is part of GVC Holdings PLC and owns more than 850 betting shops across Italy and one of the most popular betting and gaming website in the Italian gambling Industry. Eurobet was born in 1995 and was one of the first bookmaker to take online bets. In 1999 Coral (third UK bookmaker at that time) completed the Eurobet acquisition, followed by the merge with Gala, and the GalaCoral Group foundation in 2005. The historic merge between Ladbrokes and GalaCoral of 2016 created the most important betting and gaming company in the UK (LadbrokesCoral Group). In 2018, GVC Holdings completed the Ladbrokes Coral takeover, creating one of the world’s biggest gambling groups. Today Eurobet is one of market leaders in the betting and gaming industry in Italy, thanks to a wide product offer, both online and offline, with special focus on innovation and responsible gaming propositions.

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