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eSports and MMA could be contenders to football’s crown, states Parimatch

Zoltan Tundik

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In this photo Sergey Portnov, Parimatch CEO
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The sports industry continues to grow year on year with the popularity of televised events benefitting not just the sports themselves but the betting industry too. As the diversity of sports on offer in the CIS region combines with increased international betting opportunities the market is at an exciting crossroads, something which Sergey Portnov, Parimatch CEO believes heralds “untapped potential” within CIS and beyond. Ahead of this year’s ICE London, at which the company will be attending to discuss opportunities in the CIS region and its North American objectives, Portnov discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries.

Looking ahead to 2019 in which territories do you see the big growth potential for your business and why?

We are focusing on consolidating and building on our market position in the CIS region. With the untapped potential within CIS, there remains a strong opportunity to further grow our revenues and brand within the region. Our aim is to reach 20percent market share in the region.
From an international perspective, we are investing in further developing our software to be able to scale internationally. At the same time, we will be growing our global reputation through a brand relaunch and targeted innovative marketing initiatives, and with partnerships such as our sponsorship of the UFC, to help attract potential partners in new markets. The U.S, of course, now provides also significant growth opportunity for the whole of the industry.  We have ambitions of establishing operations there, which would be a significant achievement and milestone for our brand.

What sports are challenging football as the most popular with bettors?

There are several challengers to football, which can vary depending on the market and the season. At different times of the year, tennis, basketball, volleyball and hockey are the closest sports in the CIS region to football, in terms of number of bets placed. These sports are already established and get a lot exposure across the media in the region, they also importantly provide opportunities to bet 24-7 because of the large amount of competitions held internationally.

However, we believe the likely future challengers to football will be MMA and eSports.  The popularity of these two sports is growing exponentially across the world and we believe they represent opportunities for our industry. If we can reach and appeal to these new customers, we will be able to translate the sports’ popularity and into betting volume.  In July 2018 Parimatch became the official betting and wagering partner for the UFC in EMEA, while we are also investing targeted alternative marketing campaigns for the eSports community. We are ahead of the trend and well positioned to capitalise on these sports exciting betting potential.

What constitutes a good sport for the betting industry – is it the profile of a competition eg. the English Premier League is broadcast to 643m homes in 212 territories – or is it the structure of the game and the ability to offer a variety of different bets eg. cricket?
There are a lot of aspects that make a sport a good for the betting industry, but ultimately it comes down to the popularity and exposure of the sport. The support of teams and players creates the betting interest, but this must be completed by the chance for the fans to follow and watch the sport.

In tennis for example, 75percent of bets placed with Parimatch are live bets (next point, game, set etc.).  Without the right broadcasting of the sport, we could lose this revenue. Whereas with basketball, which also has a large following, because NBA games are broadcasted at night in the CIS region we can’t fully capitalise on its live betting potential.

Can the betting industry help build the profile of a sport – if so can you give some examples?

The betting industry has a great impact on sports. It is statistically proven that sports bettors watch more sports than non-bettors do. Therefore, it stands to reason that if more fans bet on a sport, it will increase its popularity and following. From an entertainment perspective, it simply complements the sport by creating an emotional connection. It develops a vested interest, which leads to fans following a sport or spectacle more closely.

Furthermore, a great deal of revenue from the betting industry is invested back into sports through broadcasters, as well as leagues and teams. In Britain, betting companies place between 20 and 30 percent of annual revenue (estimated to be £14+ billion for the industry) on advertising – hugely promoting and financially supporting the sports.  At Parimatch we sponsor eight teams, and seven sporting federations.  These are mutually beneficial for our brand and the sports and we look forward to growing the profile of both industries as we continue to expand as a company.

Parimatch will be heading to ICE London in February to develop its market position in the CIS region and promote its growing portfolio of daily sporting events, leagues and championships, as well as games and entertainments. For more information on the features and services offered by Parimatch, visit: parimatch.com/en/live.html

Source: GB Media (Daria Isakova)

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Big Win at Svenbet on Wazdan’s Great Book of Magic Deluxe

George Miller

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Big Win at Svenbet on Wazdan's Great Book of Magic Deluxe
Reading Time: 2 minutes

 

Last week one lucky player secured €90,775.02 in total winnings following a streak of wins playing Wazdan’s Great Book of Magic Deluxe at Svenbet’s online casino.

Svenbet offers a diverse portfolio of casino and live casino games, virtual sports betting, skilled games and pool betting. They cherry-pick only the best gaming providers to bring players a selection of seamless online and mobile experiences.

In what was sure to have been a thrilling day for the fortunate customer on the Svenbet site, there was not just one big win, but a variety of smaller wins that made up the final pot. Nail biting highlights of the triumphs included a €26,125 win during the bonus game with one bet of €100, not one but two €25,000 wins with bets of €100, a €23,500 win during the bonus game with one bet of €100, and a €19,825 win during the bonus game with one bet of €100.

Taking advantage of Unique Wazdan Features, the player opted to spin the reels in Ultra Fast Mode and change the Volatility Levels™ throughout the gameplay. Wins were hit on both Standard and High Volatility Levels™, with the player taking home a massive €90,775.02 at the end of the day.

The game in the spotlight, Great Book of Magic Deluxe slot is a Wazdan favourite featuring five reels, 20 pay-lines and a variety of special symbols, including Free-Spins-awarding Scatters and Expanding Bonus Symbols. In addition to the Unique Wazdan Features of Ultra Fast Mode and Volatility Levels™ that were used in the player’s recent win, Great Book of Magic Deluxe also offers the Unique Wazdan Features of, Double Screen Mode, Unique Gamble Feature and Energy Saving Mode.

Regarding the momentous win, Head of Sales at Wazdan, Andrzej Hyla, says: “We are beyond thrilled to see a player win such a significant amount playing one of our beloved games, Great Book of Magic Deluxe. This game is a favourite among both players and operators, and we are really happy to see that the player’s dedication to spinning on Great Book of Magic Deluxe played off generously for them. As we have been expanding significantly of late, we look forward to more games being played and announcing even more of these exciting wins in the future.”

For further information visit www.wazdan.com

 

ABOUT WAZDAN:
Wazdan is a popular game producer, developing innovative casino games that deliver an original, fun and truly omni-channel player experience. Offering an extensive game library of over 105 HLML5 slots, table games and video poker games, Wazdan is gaining popularity in the iGaming market thanks to the great quality of their games, interesting themes and engaging gameplay. Wazdan’s game portfolio consists of popular titles Great Book of Magic Deluxe, Magic Target Deluxe, Valhalla and Wild Guns as well as amazing new slot games including Los Muertos™, Mayan Ritual™ and Captain Flynt™ amongst others. Wazdan releases new, exciting titles on a regular basis and equips them with Unique Wazdan Features: innovative Volatility Level™, exciting Unique Gamble Feature and mobile-friendly Energy Saving and Double Screen Modes. Wazdan holds a number of European trademarks including a trademark for their world’s-first Volatility Level™. Their extensive portfolio of clients includes some of the top gaming operations in the industry. The company is headquartered in Malta and holds licenses issued by the UKGC, the MGA and complies with Curacao regulations. Furthermore, their games use the RNG certified by the NMi, which ensures reliable, fair and secure gameplay. Wazdan’s Sales team is showcasing their products at ICE in London from 5-7 February 2019 on stand S8 202.

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AskGamblers Awards 2019 Winners Have Been Announced

George Miller

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AskGamblers Awards 2019 Winners Have Been Announced
Reading Time: 2 minutes

 

After more than 3 months of the voting phase, AskGamblers Awards 2019 finally have their winners! The AskGamblers Awards 2019 ceremony took place on the 17th of January 2019, in Hyatt Regency in Belgrade.

 

The AskGamblers Awards 2019 winners have been announced at the crowning gala event, that took place yesterday, January 17th, 2019, in Hyatt Recency hotel in Belgrade, Serbia. AffiliateINSIDER was the AskGamblers’ official media partner and the ceremony was attended by the AskGamblers Awards team members, the finalists, and the key stakeholders from Catena Media office, from Malta.

There were 10 final contenders in each of the categories: Best Casino, Best New Casino, Player’s Choice, Best Partner, as well as the Best Slot released in the year 2018. Altogether, there were 8 software suppliers nominated in the Best Game Provider category. Now, without a further ado, here’s an entire list of the AskGamblers Awards 2019 Winners:

• Best New Casino: Campeonbet Casino

• Best Casino: Betsson Casino

• Player’s Choice: BitStarz Casino

• Best Partner: 7Stars Partners

• Best Slot: Legacy of Egypt by Play’n GO

• Best Game Provider: NetEnt

Denis Ristic, AskGamblers Product Owner, shared the excitement: “We are very proud that the AskGamblers Awards event is getting bigger and better. It’s only the second year and we are already noticing that the Awards have made an impact on our regular users, while reaching new players and creating a real buzz in the world of online casinos.

The event itself is a great opportunity for us to meet with our dear colleagues and partners from the iGaming industry sector and we look forward to seeing how the AskGamblers Awards will progress in the future. Once again, we would like to congratulate all the winners and thank all the players who took the time to vote and help us single out the best candidates!”

To find out more about the AskGamblers Awards 2019 ceremony and the winners, feel free to visit the AskGamblres Awards website anytime.

 

About AskGamblers:

AskGamblers, officially the Best Casino Website in 2016 and 2017, provides the most trusted, unbiased online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valuable in the iGaming community. Thanks to its unique Casino Complaint Service, over $20 million has been returned to players thus far. Get the truth, then play!

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Rank Group appoints Tang Hong Cheong as non-executive director

Niji Ng

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Rank Group appoints Tang Hong Cheong as non-executive director
Reading Time: 1 minute

 

The Malaysian executive, Tang Hong Cheong has been appointed as a non-executive director at UK gambling operator Rank Group Plc.

He served as President and CEO of Asian firm Guoco Group since 2016. Tang Hong Cheong has also worked as Chief Executive of Malaysian investment conglomerate Hong Leong Group. His expertise as a C-level executive includes corporate financing, risk management, transformation projects and strategic planning.

“I am pleased to welcome Hong Cheong to the Rank board. Hong Cheong has been working with the management of Rank since 2010 and has a broad understanding of the operational, financial and business aspects of the Company,” Rank Group Plc chairman Ian Burke said. He added: “With Hong Cheong joining the board, he will be able to further enhance the communication between Rank and its major shareholder and, with his extensive commercial experience, be able to bring valuable contributions to the Rank board.”

 

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