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WhichBingo Releases Online Bingo Annual Report for 2019

George Miller

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WhichBingo Releases Online Bingo Annual Report for 2019
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Less brands, increased loyalty and changing attitudes highlight this year’s research and analysis

 

WhichBingo revealed details of their annual online report at the 2019 London Affiliate Conference.  The report features interviews with industry leaders such as Richard Flint from Sky Betting & Gaming, as well as detailed analysis of online bingo industry trends in the UK market, such as TV marketing spend and search engine rankings.

The report also contains results from the annual bingo players survey, which provide important insights into players’ attitudes and behaviours.

  • This year’s report revealed:
  • The total number of bingo sites is in decline.
  • Tombola spent the most on TV advertising, but Gala were the most visible brand in search engines.
  • Fairer wagering requirements have changed players’ attitudes towards bonuses.

The survey once again showed a trend of loyalty in the bingo market, with 47% saying they are members of 2 – 4 bingo sites. The gender divide remained relatively unchanged with 88% of survey participants identifying as women, but there were signs of an increase in the number of players aged 55+.

When it comes to wagering and bonuses, last year 61% of players stated they would rather get no bonus at all if it meant they could withdraw winnings more easily. However, this figure dropped to 55% in 2018 which could be a sign that that deposit bonuses and wagering requirements have improved enough that players are more willing to claim a bonus.

Also included in the report are predictions from industry heavyweights including Simon Collins from River iGaming and Ben Starr of 15 Marketing. Plus Ken Muir from iGaming Tracker provides analysis on the most popular slot titles of the year.

This is the first year that the WhichBingo report has been published under XLMedia PLC, who purchased the site in 2018. The full 26-page report can be downloaded for free on the WhichBingo website here.

 

About WhichBingo:
Launched in 2000, WhichBingo.co.uk is the largest independent online bingo review site in the UK.  Well-known for being the first for new online bingo site reviews, WhichBingo publishes thousands of player reviews, and has won numerous industry awards, including EGR ‘Best Bingo Affiliate’ (2015, 2016 & 2017), iGB ‘Best Bingo Website’ (2016, 2017 & 2018), EGR ‘Best Gaming Community’ (2012), iGB ‘Best Bingo Affiliate’ (2012), EGR ‘Best Gaming Review Site’ (2011) and Online Bingo Summit ‘Best Bingo Portal’ (2008 & 2009).

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Compliance Updates

Breaking News: Dutch Senate votes to legalize online gambling

Zoltan Tundik

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Reading Time: 1 minute

 

The Netherlands Senate voted today in favor of the country’s long-awaited online gaming legislation, which was approved by the House of Representatives back in 2014.

The new regulatory regime will allow operators to secure online sports betting and casino gaming licenses to serve Dutch consumers, subject to secondary legislation that is yet to be submitted for European Commission approval.

Today, the Dutch Senate voted in favor of legislation to legalize internet-based gambling, clearing the way for foreign and Dutch firms to apply for licenses.

On Monday, the Financieele Dagblad said some 300 companies have expressed interest in running a gambling website in the Netherlands and about 50 are expected to make a formal application for a license when they are up for grabs next year. Tuesday’s vote comes two years after the lower house voted in favor of allowing third parties to legally offer online gambling.

Holland Casino is the Netherlands’ only state-regulated gambling establishment but foreign firms widely flout the ban and continue to target Dutch punters.

The two Christian parties in the ruling coalition voted against the legislation. They claim allowing more companies to offer online betting will lead to more problems with addiction.

Source: DutchNews.nl

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Green light for ORYX’s integration with Mr Green

George Miller

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Green light for ORYX’s integration with Mr Green
Reading Time: 2 minutes

 

ORYX Gaming, a Bragg Gaming Group company, has gone live with Mr Green and has integrated its world-renowned casino titles onto the platform.

The start of the year has been incredibly busy for ORYX and this latest content agreement with Mr Green is a significant one for the business. Under the terms, ORYX has integrated a full library of proprietary games, its portfolio of Aggregator games and a strong selection of premium games from Gamomat, Kalamba, Golden Hero and Givme Games.

Mr Green is famed as a leading gambling company that offers online casino, Sportsbook, Live Casino, Bingo, and Keno. The company is licensed in the UK, Sweden, Denmark, Malta, Italy, and holds a sportsbook license in Ireland. Recent survey results showed Mr Green as the fifth most well-known brand in Sweden, with a significant European presence. In January 2019, Mr Green was acquired by one of the world’s leading betting and gaming companies William Hill PLC.

At the end of 2018 ORYX was acquired by Bragg Gaming Group, a next generation gaming group that focuses on the newly emerging area of legalized U.S. sports betting.

“Adding our casino content to the Mr Green platform is a major step for ORYX and we expect big results from the deal as we move through 2019,” said Matevz Mazij, CEO of ORYX Gaming CEO. “I strongly believe our portfolio of games is a perfect match with its player base and we look forward to a successful partnership.”

Antoine Bonello, Chief Operating Officer at Mr. Green added: “ORYX will give us the opportunity to expand our current content portfolio, adding specific content that we know has a strong appeal in some of our key markets. This is aligned with our strategy to provide a  customer proposition with a localized twist, taking into consideration the insights from focused market research and customer feedback from specific regions”.

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Synot Secures iSoftBet Deal

George Miller

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Synot Secures iSoftBet Deal
Reading Time: 1 minute

 

With major expansion plans for the year after acquiring the MGA license, SYNOT has signed agreement with a major platform and online gaming supplier iSoftBet.

Based on the agreement, our games are to be integrated into iSoftBet’s unique Game Aggregation Platform (GAP), allowing us to go live with several Europe’s leading operators.

GAP provides a flexible and straightforward content aggregation technology. Its impressive library now provides 2000+ unique games from 50+ providers, enabling operators to acquire each delivery of content in a single integration.

Our extensive portfolio now includes more than 35 cutting-edge slots and roulettes, becoming widely popular in online casinos throughout Europe. Integration with iSoftbet will further expand our market presence with our popular titles including Alchemist’s Gold, Book of Secrets, Mysterious Atlantis or Respin Joker and many others.

Ivan Kodaj, the CEO of SYNOT Games adds: „Striking the deal with iSoftBet has a special significance as we get to become a part of a highly influential igaming family. iSoftBet is one of the most licensed aggregation platforms and suppliers, currently serving 12 regulated markets which is our key target this year. Thanks to their seamless integration process we can now easily deliver our product to the players, who I am sure will love our games.“

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