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The European Online Gambling Industry – Model of Growth

Zoltan Tundik

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With 2019 just underway, it’s a good time to reflect on what has transpired in the European online gambling industry over the last year. It’s also a good time to take a peek into the future.

Regulations

Throughout 2018, the online gambling industry saw a lot of expansion throughout parts of Europe where online gambling has been a fairly new form of legal adult entertainment. The industry has seen noticeable growth in countries like Sweden, Germany, and Spain. Now like their counterparts in the UK, residents in these and other European countries can enjoy access to the same kinds of free bets from an array of betting sites that are being offered by UK gambling websites.

It took some time to get the proper regulatory bodies in place, but everything seems to be moving forward at a swift pace. The institution of good legislation along with a growing interest in online gambling is enticing the world’s top online operators to open its door to a broader European base. All of these markets are proving to be highly profitable with the potential for more growth.

In the UK, the UK Gambling Commission is looking seriously at several changes. In the compliance area, operators and software developers are being pushed to strictly follow current regulations. In fact, the amount and number of fines have been expanding over the last couple of years. The Commission is also looking seriously at restricting the use of credit cards as a funding option with tighter controls over problem gambling being the driving force.

Technology

Europe, and specifically the UK, have become the testing grounds for many of the industry’s new technologies. Companies like Evolution Gaming, Microgaming and NetEnt are close to introducing games that feature virtual technology. This highly successful and amazing technology is what drove the video gaming industry to new heights in the last five years. All indications point to this technology having the same effect on the online gambling industry as well. It’s also noteworthy that video slots keep getting more exciting with more and better bells and whistles.

The industry is also looking at increased involvement in the cryptocurrency market. Blockchain technology and online gambling seem tailor-made for each other. The notion customers can move money quickly, efficiently, with minimal costs and with greater anonymity has great appeal for all concerned parties.

This Year and Forward

With the US and parts of Asia coming aboard with legalized online gambling, the industry is poised to continue growing by as much as 10% year-over-year in the next few years. This expansion is going to have a positive effect all over Europe and especially in the UK where new operators and software developers are joining the fray. The net result is going to be more online betting options, a move towards an exclusive mobile gambling environment, better games with more features and stronger regulations to keep rogue operators out of the industry.

The online gambling industry in Europe would appear to be nowhere near it’s potential, meaning there are many more bridges to cross.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Dutch Games industry in the spotlight at gamescom 2019 as this year’s official partner country

George Miller

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Dutch Games industry in the spotlight at gamescom 2019 as this year’s official partner country
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The Netherlands is the official partner country of 2019’s gamescom! Dutch Games Association will be hosting the tenth Holland Pavilion at gamescom this year, bringing a record number of Dutch delegates and presenting the Netherland’s newest projects to the world.

The Netherlands is the official partner country at gamescom this year!
This year, Dutch Games Association is proud to announce that the Netherlands is the official partner country for gamescom, the biggest European games expo. This means the Dutch games industry and its attendees will be in the spotlight worldwide. gamescom takes place in Cologne, Germany from August 20th to August 24th and is the most important event for game developers when it comes to sharing knowledge and expanding their network. The event combines B2B and B2C and attracts over 370,000 visitors from 114 countries.

It is also the 10th anniversary of the Holland Pavilion! It will not only be the largest Holland Pavilion so far to gamescom, but this year will also feature a record number of participants. A grand total of 30+ companies will present their games, services and products at gamescom.

DGA Chairman Horst Streck says “It’s an honour to be chosen as gamescom’s official partner country this year. For us in the Netherlands, being part of the games industry is about creativity and independence – finding new ways to push boundaries and come up with playful solutions both for entertainment products and serious games. There are hundreds of Dutch studios which embody these traits, along with a smaller core of large, internationally renowned companies. The Netherlands offers a healthy working climate with the ideal mix of freedom and support to allow studios to try new ideas.”.

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Betsoft partners with OGaming

George Miller

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Betsoft partners with OGaming
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Deal will see innovative supplier’s games live across portfolio of brands

 

Industry-leading casino content developer Betsoft Gaming has signed an agreement with OGaming which will see its full portfolio of cutting-edge games live across the operator’s brands.

The OGaming Group, which currently has RioAposta live, is also launching EagleBet in the coming weeks, with a third brand to follow later this year. They will have access to Betsoft favourites, including recent smash hit slot games Spinfinity Man, Viking Voyage and Chillipop.

Today’s agreement with OGaming marks another significant step for Betsoft as it continues to expand globally, signing a series of strategic deals with other operators in recent months including Caliente in Mexico, Carousel in Belgium and international brand Bethard.

Francesca Raniolo, Sales Executive, Betsoft Gaming, said: “We are delighted to partner with OGaming, who are one of the industry’s most innovative, up-and-coming operator groups.

“We have made it a key point to expand in a number of growing markets, and this is yet another statement of intent from Betsoft.”

Thomas Golding, Chief Executive Officer at the OGaming group, said: “We are very pleased to be offering Betsoft games across our brands, as they have some of the most exciting content in the industry.

“We are always looking to add new, dynamic content that will enhance our customer experience, and Betsoft’s award-winning portfolio of immersive games will give our players some fantastic new titles to play.”

Betsoft won the Innovation in RNG Casino Software category at the annual EGR B2B Awards at the end of June. The company was named the winner as a result of its product development for their revolutionary release Max Quest: Wrath of Ra.

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pferdewetten.de enhances horse racing offering with SIS’s 24/7 Live Betting Channel

George Miller

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pferdewetten.de enhances horse racing offering with SIS’s 24/7 Live Betting Channel
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German operator goes live with around-the-clock pictures and data service

 

Leading multi-channel supplier SIS (Sports Information Services) has announced a deal with listed German operator pferdewetten.de for its innovative 24/7 Live Horse Racing Channel.

SIS’s 24/7 Live Horse Racing Channel will provide the online operator with live pictures and data of 27,000 horse races a year from over 130 of the world’s leading racecourses.

Delivered in a “Watch & Bet” format, the channel will provide quick-fire, frequent short-form betting events throughout the day, designed to increase engagement levels and improve betting revenues.

This latest agreement further highlights the strong demand from operators across the globe for the SIS 24/7 Live Betting Channel, with its high frequency, quality betting opportunities proving to be an attractive proposition.

Pierre Hofer, Director at pferdewetten.de, said: “Horse racing is hugely popular with our customers and the launch of the new SIS 24/7 Live Betting Channel will greatly enhance the betting experience.

“We’re really excited to be offering this new live service, which ensures we can broadcast the world’s most exciting races to bettors on a regular basis and provides us with an opportunity to further grow the business.”

Sandra McWilliams, Sales Director at SIS, said: “Launching the SIS Live Horse Racing Channel with pferdewetten.de is an important deal for us and we’re excited to be enhancing its online offering with our top-quality horse races.

“Our 24/7 live betting channels are attracting strong interest from operators looking to evolve their existing offering with regular betting events across all times of the day. We’re confident that the channel will prove popular with their customers and help drive betting revenues.”

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