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MGM Resorts International Reveals Future Name And Logo For Northfield Park Property

Zoltan Tundik

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Reading Time: 3 minutes

 

During a pep rally for employees of Hard Rock Rocksino Northfield Park today, MGM Resorts International executives shared the future name, logo and other details around exciting changes to take place at the property following the acquisition’s close in April. With a name symbolic of MGM Resorts’ legacy as an entertainment and hospitality leader, MGM Northfield Park will be integrated into the company’s portfolio of best-in-class gaming and entertainment destinations.   

“MGM Resorts is proud to work alongside the 950 dedicated employees during this transition. MGM Northfield Park is situated in a great location within a vibrant community and offers wonderful amenities – from dining and entertainment venues to gaming, harness racing and retail options,” said Chris Kelley, President, MGM Northfield Park. “Through the dedication and hard work of this team, the Rocksino and harness track have established themselves as market leaders and we are excited to begin this new journey together.”

 Additional details shared with employees today:

  • Food and BeverageMGM Northfield Park’s food and beverage program will offer a new twist on beloved favorites. From MGM Resorts’ renowned TAP Sports Bar, a guest favorite from the company’s diverse culinary portfolio, to new beverage options, there will be something to please all palate preferences.
    • TAP Sports Bar (currently Hard Rock Café) – An MGM Resorts original concept with locations at MGM Grand Las Vegas, MGM National Harbor in Oxon Hill, MD and MGM Detroit, TAP is a popular, high-energy restaurant and sports bar where guests will enjoy the latest sporting events while surrounded by sports memorabilia. Classic and contemporary American culinary favorites will be on the menu along with an extensive selection of local and craft beers. TAP will be open daily for lunch and dinner.
    • The Buffet (currently Fresh Harvest Buffet) – Guests will encounter a new spin on a classic, all-you-can-eat dining experience. The delectable array of beef, fresh seafood, pasta, vegetables and fruit, along with sweet desserts, will bring the tradition of the Las Vegas buffet experience to the heart of MGM Northfield Park.
    • The Roasted Bean (currently Constant Grind) – a charming bistro, this quick service concept will serve coffee, tea, pastries, salads and sandwiches. The Roasted Bean will be open daily for breakfast, lunch and dinner.
    • Center Bar and Lounge (currently Center Bar) – Center Bar and Lounge is a high-energy casino bar, adjacent to TAP Sports Bar. The open atmosphere will place guests in the heart of the action on the casino floor – a prime spot for people watching from day to night.
  • Entertainment: Hosting the most highly regarded sporting events and musical acts in the world in multiple state-of-the-art performance venues, MGM Resorts is an undisputed, worldwide leader in entertainment. MGM Resorts is excited to continue the momentum at MGM Northfield Park.
    • Center Stage (currently Hard Rock Live) – The concert style music hall will host multiple entertainment acts and events throughout the year. With a state-of-art audio and lighting system, 1,900 seats and an electrifying atmosphere, it is the ideal venue for stars to grace the stage any night of the week.  
    • The Neon Room (currently Club Velvet) – From hosting comedy acts to live musical performances, The Neon Room will be a high-energy venue ideal for the hottest programming line-up around. The versatile space also will serve as a rental facility for corporate or special events.
  • Retail: Fun and convenient retail options will provide an assortment of amenities for guests to purchase such as souvenirs, snacks, water, sodas and more.
    • The Shop (currently Rock Shop) – The Shop will serve as the property’s sundries store, offering snacks, gifts, MGM Northfield Park merchandise and more.
    • Rewards Gas & Wash (currently Rockstop Gas & Wash) – A unique property amenity where guests can get gas, drive through a car wash and shop in a full retail store.

Kelley said, “It has been an absolute pleasure working with the Hard Rock team during this transition. They have created a successful and special destination with a terrific team and they have our commitment that we will uphold the high standards they have set.”

Additional details on the MGM Northfield Park transformation will be available in the coming weeks. The transaction is subject to customary closing conditions.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Gambling in the USA

Google Relaxes Gambling Advertising Policies in Five US States

Niji Narayan

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Google Relaxes Gambling Advertising Policies in Five US States
Photo Source: nola.com
Reading Time: 1 minute

 

Google has updated its gambling and games policy. The updated policy authorises advertising of sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.

These five states join Nevada, New Jersey and West Virginia who all permit sports betting via Google’s “limited beta” programme launched in June as part of the company’s efforts to keep pace with the rapid spread of legal sports betting services.

Under the Google policy, operators applying for the programme will be obliged to provide a copy of their license in each of the states it wishes to advertise in. The limited beta programme will permit operators to promote their services via Google Display Network, Google Ads, AdMob and YouTube but would be restricted in promoting online sports betting services through Google Ad Manager.

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Gambling in the USA

Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

Niji Narayan

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Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos
Photo Source: steelheadproductions.com
Reading Time: 1 minute

 

Synergy Blue has announced that its arcade-style, skill-influenced games have been officially approved for statewide rollout in Nevada. The games will go through field trial phases at two Station Casinos properties, Palms and Red Rock Casinos. The trial will debut a variety of Synergy Blue games to the Las Vegas market via an initial placement of real-money, arcade gambling machines.

“We’re very excited to introduce our games to the Las Vegas market and to be working with Station Casinos. This agreement marks a key milestone for our company and the Las Vegas market, as we work together to progress the industry with engaging new experiences,” Georg Washington, CEO of Synergy Blue said.

“Synergy Blue’s HAWG platform and gambling solutions are incredibly unique, both in the flexibility they offer our operators and the variety of arcade-style game play they offer to guests. We see huge potential in skill-influenced games and we’re proud to have Palms and Red Rock Casinos offer Synergy Blue’s products to the Las Vegas public,” Roger Pettersson, VP of Corporate Slots at Station Casino said.

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Gambling in the USA

Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting

George Miller

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Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting
Reading Time: 2 minutes

 

Former Interwetten CEO brought in to further enhance Sportradar’s growth and expansion in U.S. betting market

Sportradar, the world’s leading provider of sports data and content, today announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.

Becher most recently served as CEO of Interwetten, where he was responsible for the global strategic positioning of the sports betting operator, more than doubling the organisation’s revenue during his seven-year tenure.

In his new role at Sportradar, Becher will be focused on the growth, development and execution of the company’s betting strategy in the U.S. Werner, who has 25 years’ experience in the digital sector, will be located in Sportradar’s New York office.

“We are delighted to welcome Werner as our Managing Director of U.S. Betting,” said Carsten Koerl, Chief Executive Officer, Sportradar. “Since we first opened for business in the U.S. several years ago, we have experienced the rapid growth of sports betting in the region and fully expect this to continue for many more years as new states regulate. I am confident that Werner’s deep expertise will help us to both maximise the tremendous opportunity we have to grow our market share and further enable the expansion of this key market.”

“On behalf of the board, we are extremely pleased that Werner has joined us to steer the company’s sports engagement platform in the U.S. Due to our continuing global success and strong balance sheet we will continue to be focused on deploying capital that helps us meet the accelerating needs of our clients through organic and inorganic investments for our U.S. and global clients, like our recent acquisition of Optima,” said Tony Aquila, Chairman of the Board, Sportradar.

Werner Becher, MD of U.S. Betting, Sportradar, said: “I am thrilled to have joined Sportradar during such an exciting period. I look forward to working closely with Carsten, Tony and management to grow our market share and ensure the future success of the organisation.”

Becher’s career to date has also seen him lead the development of several highly successful software and digital companies within the IT business community, including spending eight years as CEO of Austrian IT service provider Adesso before joining Interwetten.

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