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70+ Operators Approved Under Sweden’s Newly Liberalized Gambling Market

Zoltan Tundik

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Reading Time: 2 minutes

 

Sweden’s newly liberalized online gambling market has only been in place for a couple of months, but already it is proving a success. Spelinspektionen (the Swedish Gambling Authority), granted licences to 60 gambling operators before the new laws were implemented on January 1. It has since approved an additional 13 operators, bringing the total number of licence holders to 73.

 Sweden’s Liberalized Gambling Laws Having Intended Effect

 Spelinspektionen has been handing out new licenses at a rate of more than one a week since the new year, with no signs of a slowdown any time soon. A glance at https://www.casino.se/ shows many of Europe’s largest gambling operators among the new Swedish licence holders.

Prior to the new laws, Sweden’s gambling market was essentially a state monopoly. Unlicensed gambling operators were accepting Swedish customers, but without going through the proper legal channels. In 2018, foreign gambling sites accounted for 29% of Sweden’s $2.5 billion gambling market, up from 24% the previous year.

Sweden’s new gambling laws were designed to give the state more control over the market. The fact that 73 companies have already jumped on board shows the new laws are having their intended effect.

Swedish Gambling License Holders Must Pay Tax, Monitor Customers

Sweden’s new gambling laws impose a number of strict rules on operators. For starters, it includes a taxation component, with operators taxed at a rate of 18% of their profits from Swedish customers. The Swedish government will undoubtedly monitor tax collections particularly close this year, given the country is heading toward a budget deficit in 2019.

The new regulations outline several ways in which licence-holders must protect players from excessive gambling. For example, operators must monitor individual players and, if necessary, help them to limit the amount they bet. In addition, operators may only offer a bonus the first time a player bets on their site. They aren’t permitted to offer bonuses to repeat customers.

Under the new laws, Spelinspektionen maintains the right to request that an online operator block payments. It may also request that an online operator display a warning message on websites that aren’t approved for business in Sweden. Moreover, players themselves may be able to exclude themselves from online gambling via Spelinspektionen directly. This would save players from having to make the request from each individual licence holder.

Svenska Spel Sees Consolidation of Swedish Gambling Market

 Svenska Spel, the state-owned Swedish gambling company, will continue to operate alongside the dozens of approved private operators. In a recent interview with Bloomberg, Svenska Spel CEO Patrik Hofbauer said he expects that only 5-10 of the 70+ licenced operators will survive in the long term.

“Things will fall into place in the coming one to three years,” Hofbauer told Bloomberg. “I find it hard to believe there will be 70 companies in the future, as this business is driven by volumes.”

Of course, Hofbauer has some interest in talking down private operators given his company now has to compete with them. But whether he’s right, wrong, or if the truth is somewhere in between, one thing is for sure: Sweden’s newly liberalized gambling market is here to stay.

 

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Week 21 slot games releases

George Miller

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Week 21/2019 slot games releases
Reading Time: 4 minutes

 

This week’s latest slot game releases!

 

Relax Gaming, the new-breed content provider and distribution platform, has laid down a disruptive marker with the unveiling of two new branded Boxing and Mixed Martial Arts (MMA) slot titles, Let’s Get Ready To Rumble® and It’s Time®. The games will feature the likenesses and catchphrases from world-famous ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer. Michael will lend his iconic delivery to Let’s Get Ready to Rumble®, while Bruce’s unmistakeable delivery of MMA’s most recognisable phrase will feature in It’s Time®.

Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal

 

Explore the cultural richness and mystical Chinese totems with BF Games’ new slot Taste of China. Starring the mischievous Buddha Arhat, the game features traditional Chinese symbols including dragons, red lanterns, and pagodas that offer players the chance to win big. Landing three goldfish scatter symbols rewards 12 free spins while wilds and super symbols trigger bonus rounds and multipliers. The 5×3 video slot has a medium volatility, offering plenty of opportunities for players to be rewarded as they spin the colourful reel.

BF Games  with Taste of China slot

 

Microgaming has introduced Reel Splitter, a fresh take on the vintage fruit slot experience. The slot is developed by Just For The Win exclusively for Microgaming. Reel Splitter is a new four-reel slot with 81 ways and a host of heavy hitting features, including wilds, free spins and reel split respins. Reel Splitter’s classic slot design is elevated with an assortment of boldly colourful fruit symbols and a timelessly smooth soundtrack.

Microgaming - Reel Splitter

 

OneTouch has released its latest blockbuster slot game, the Japanese-themed Sumo Showdown. The 4×4 grid game, featuring 10 payways, is the second slot from the innovative provider and follows the success of its debut game Juicy 7 unveiled in November this year. Sumo Showdown centres on the ancient Japanese sport of Sumo wrestling with gargantuan warriors filling the reels and helping players to massive wins. Alongside the giants of the ring, the reels are packed with traditional oriental symbols including bonsai trees and a panoramic view of Mount Fuji.

OneTouch - Sumo Showdown

 

Immerse yourself in Booming Games’ latest and greatest, ‘Wild Ocean’. Shane Cotter, Booming Games Director of Product, says “This 5×3 medium volatility slot will hook all player groups, with our wildest Free Spins yet as our wild sharks swim their way across the reels to join the feeding frenzy.” Put the feelers out for our 2-Way-Pay squid. One sighting of this underwater alien means 5 spins with double the chances to win. Meanwhile, win up to twenty times your bet with our Octopus Wheel of Fortune.

Booming Games - Wild Ocean

 

he character of notorious gangster El Patrón, the brutal boss of the Medellin Cartel, takes centre stage in NetEnt’s latest blockbuster branded title, Narcos. Based on the multi-award-winning crime drama from Gaumont, the five-reel, three-row video slot with 243 bet ways has the battle between the police, DEA and drug lords as its backdrop. It is set in the 1980s, as the scale and influence of the drug war reached its peak. Narcos comes with Free Spins, where on every spin there is a chance that one or more high value symbols turn into Wilds. When Wilds are part of a win, they start walking the reel moving one step to the left with every spin which gives this game potential high-stakes pay-outs.

NetEnt-Narcos video slot

 

Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has released its treasure-filled new slot, Pirate Gold. The 5×4 video slot is set on the high seas, and has reels filled with symbols from the golden age of piracy, including maps, spyglasses, parrots and pieces of eight. Pirate Gold’s bonus feature transports players to the treacherous and stormy seas, and can be triggered by landing three compass symbols, which award free spins. Pirates act as wilds on the reels, and bags of treasure can launch a respin feature.

Pragmatic Play - Pirate Gold

 

Yggdrasil, has released its latest adventure slot, Jackpot Raiders, promising to take players on an epic journey in search of hidden treasure. The feature-rich, 5-reel video slot contains two different Free Spin modes, two bonus games, as well as five jackpots. With several interactive choices throughout the game, players can be ensured that no two gaming sessions are alike. When the Treasure Hunt Bonus Game is triggered, players have the choice of selecting from two-fearless adventurers, the wise and travelled Bear and the brave and intrepid Sam, both of whom will stop at nothing to locate the treasures of the legendary Sunken City.

Yggdrasil invites players on an intrepid journey in Jackpot Raiders

 

iSoftBet, is taking players on an exhilarating trip of a lifetime to Nevada, the home of gambling, to try their luck on its latest title Vegas High Roller. This 5-reel, 10-line game features stunning graphics and immersive gameplay, perfectly capturing the thrilling experience of the world-famous Las Vegas slots. To add to the excitement, three or more Scatter symbols will award High Roller Free Spins, with seven, 10 or 15 free spins up for grabs and a chance to cash in your chips.

iSoftBet invites players to hit The Strip with Vegas High Roller

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Gambling in the USA

GLI University’s Mid-Year Regional Gaming Regulators’ Seminar to Co-Locate with NCLGS Summer Meeting, in Minneapolis

Niji Narayan

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GLI University's Mid-Year Regional Gaming Regulators' Seminar to Co-Locate with NCLGS Summer Meeting, in Minneapolis
Reading Time: 1 minute

 

The Mid-Year Regional Gaming Regulators’ Seminar of GLI University will be held in conjunction with the Summer Meeting of the National Council of Legislators from Gaming States. The venue will be the Radisson Blu Downtown in Minneapolis. Regulators participating GLI Mid-Year Seminar are invited to join dozens of state legislators and hundreds of industry professionals at the NCLGS Summer Meeting.

“As the number of states considering and adopting sports betting laws continue to increase at a pace much faster than anticipated, the GLI Regulators Seminar and NCLGS offer the ideal forum for the discussion of policy choices facing legislators and regulators. GLI’s partnership with NCLGS has resulted in record attendance at both gatherings by attracting the leading policy makers and regulators in the country. It is truly a unique opportunity to meet with those shaping gaming policy and the regulatory environment in the U.S,” Kevin Mullally, GLI Vice President of Government Relations and General Counsel said.

NCLGS is the only organization of state lawmakers that meets on a regular basis to discuss issues relating to gaming. Members of NCLGS serve as chairpersons or members of state legislative committees responsible for the regulation of gaming in their state legislative houses.

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Industry News

Super League and Betfred Extend Their Partnership

Niji Narayan

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Super League and Betfred Extend Their Partnership
Photo Source: superleague.co.uk
Reading Time: 1 minute

 

Super League and Betfred have extended the current three-year partnership until the end of the 2021 season. The announcement follows recent title sponsorship deals between Betfred and other major sports competition brands. As part of the new sponsorship, Super League and Betfred will continue to support the “Gamble Responsible” campaign, which is currently promoted at Super League games.

“We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport. To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic,” Robert Elstone, Chief Executive Super League said.

“This is a historic and ground-breaking deal for the sport and shows a huge commitment from Fred, his senior management team, and all his staff who are so passionate about Super League. It is a significant increase on previous sponsorships and reflects the growing popularity and value of the Super League brand,” Rhodri Jones, Chief Commercial Officer Super League said.

“The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us. Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league,” Fred Done, the Boss of Betfred said.

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