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Time to take responsibility

George Miller

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Time to take responsibility
Reading Time: 3 minutes

 

Joonas Karhu, Chief Business Officer at online casino comparison site Bojoko.com, says that affiliates must do more to protect gamblers from problem play

 

The global online casino industry is now very much focused on prioritising responsible gambling and ensuring that players are properly protected.

This is being driven by regulators in core markets around the world coming down hard on operators that have dropped the ball in this regard.

In the UK, for example, several big-name gambling giants have been hit with multi-million-pound fines for serious responsible gambling failings.

But it is not just operators that have to shoulder the responsibility for ensuring that online gamblers are happy, healthy and given the tools they need to remain in control of their play.

Affiliates are a huge driver of new player traffic to online gambling sites and are rewarded financially for the customers they send.

As such, online casino publishers must do as much as they can to protect their readers in addition to the efforts operators must go to as part of their licence requirements.

There are several ways this can be done.

The first is to provide players with the information they need to understand what tools are available to them, and how they can be used to manage their play.

This means creating guides that clearly explain deposit limits, loss limits, wager limits, session limits and the options to cool-off and self-exclude.

What’s more, responsible gambling should be a separate tab on the homepage or on the bottom banner – the clearer it is the better.

In addition to this, affiliates must also make sure players understand wagering requirements and how they work.

The seasoned gambler is likely to be very familiar with them, but those that play on a more casual basis may not be.

The best way of explaining how wagering requirements work is to clearly outline the different types of play through operators can attach to a bonus and use an example.

It is also important to make bonus terms and conditions, in particular wagering requirements, clear at all times.

The UK Gambling Commission now requires that significant terms and conditions be visible below all bonus offers, and not just one click away.

This shows how serious the regulator takes the issue of bonus T&Cs when it comes to responsible gambling and properly protecting players.

Of course, this is all standard practice for any good online casino affiliate site. So, what more can be done?

Here at Bojoko, we recently took the decision to team up with gamban®, a tool that allows players to block gambling websites and mobile apps.

Why did we do this? While all licensed online casinos offer the option to self-exclude, errors do occur and, in some cases, players have been able to continue to wager.

We wanted to give our readers the best tool around to completely block online gambling websites and apps should they decide to self-exclude.

We have negotiated a deal with gamban® so that our readers can use the software free of charge for three months before their £1 per month per device subscription kicks in.

It may seem counter intuitive for an online casino affiliate site to allow its readers to self-exclude from sites, but it’s not.

Publishers should want their players to be healthy and if they do go on to develop a problem it is vital they do all they can to provide the tools and support they need to overcome it.

Here at Bojoko, we believe that it is the responsibility of all industry stakeholders, and not just operators, to uphold the highest responsible gambling standards.

We are proud of our partnership with gamban® and hope that other publishers will follow our lead in doing all they can to protect players.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affiliate Industry

Multilotto continue to increase their focus on Affiliates

Zoltan Tundik

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In this photo: Multilotto’s Chief Growth Officer, Alex Sakota
Reading Time: 1 minute

 

As Multilotto’s Chief Growth Officer, Alex Sakota, joins the panel at the London Affiliate Conference, Multilotto launches its Affiliate site.

There is no doubt that the affiliate market is an integral part of the iGaming industry and at a time where both operators and affiliates are navigating the several changes to regulations from a different jurisdiction, there is an even greater need of better communication and collaboration between the two.

Seeing these changes, Multilotto has decided to up the ante and launch their new website focused solely on Affiliates. The site includes information about their revenue share model, why Affiliates should choose Multilotto, testimonials and a comprehensive blog.

Alex Sakota, Multilotto’s Chief Growth Officer, will also be speaking at the London Affiliates Conference about the recent Swedish Legislation in the “Stockholm Syndrome or: How I Learned to Stop Worrying and Love the Swedish Regulator” panel.

Mr Sakota has a very strong reputation within the industry and has led acquisitions efforts at a number of leading organizations in Malta including EPC Masters, Dating Factory, Traffic Mansion and GFI Software. He organized the island’s first-ever internet marketing seminars and has aced as a lead spokesperson at a number of major events, including eProfitMalta and RE/MAX Europe where he managed in excess of 90M visitors a month, setting new records in the process.

 

About Multilotto

Multilotto is an established online lottery betting service with licenses in the UK, Ireland, Malta and Sweden. It is the online destination for customers who want to access a wide range of international lottery jackpots, offering accessibility, simplicity and ease of use.

Our two biggest jackpots are Powerball and Mega Millions from the United States. We also offer Europe’s largest transnational lotteries, EuroJackpot and EuroMillions, and more lotteries from across the globe.

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Affiliate Industry

CasinoGuide goes German!

Zoltan Tundik

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CasinoGuide_screenshot
Reading Time: 2 minutes

 

The online casino comparison site launches on a new domain catering for German-speaking players.

A new domain

Following the successful relaunch of CasinoGuide.com back in October, the CasinoGuide team have wasted no time in adding another site to their growing portfolio – CasinoGuide.de. The brand-new site will cater exclusively for the German-speaking community and offer an equally comprehensive range of casino content as the already-established CasinoGuide.com and CasinoGuide.co.uk.

CasinoGuide.de will also benefit from the same technical advantages of its sister sites, by being fully mobile responsive, quick to load, and complemented by a concise selection of the most popular casino games. Slots fans will find the Spieleautomaten page well-equipped with free-play versions of the hottest titles, and players of other casino classics like Roulette and Blackjack won’t be disappointed either.

Why German?

The trend data shows that as with most countries, the popularity of online casinos has been growing steadily in Germany over the past five years, and with an estimated population of over 82 million people it’s no surprise to see more sites appearing in this market. And while the majority of the site’s visitors will be based in Germany, CasinoGuide.de will also cater for German-speaking online casino players based in Austria, Switzerland, and the rest of the world.

Launched in record time

Project Manager Alex Tester stated: “bringing the CasinoGuide experience to German speakers is something we’ve been wanting to do for some time now, and I’m very much looking forward to working within this challenging market. This is just the first step in what we hope will be a highly successful year of expansion and growth for CasinoGuide.

“A huge amount of praise must be given to content and development teams, who have collaborated brilliantly; delivering this project to a very high standard, in record time.”

The CasinoGuide.de team will be hoping to emulate the success of its sister sites as quickly as possible – but of course it remains to be seen whether it will meet the standard.

Contact information: info@casinoguide.com

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Affiliate Industry

GamblersPick awards first “Select” seals to leading brands

George Miller

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GamblersPick awards first “Select” seals to leading brands
Reading Time: 1 minute

 

House Tech Ads’ community-driven casino portal grants seals of approval

 

GamblersPick.com, the community-driven online casino portal managed by leading affiliate network House Tech Ads, has awarded top-tier online casinos its first “Select” seals of approval.

The first brands to be recognised are Bet365, PlayOJO, Twin Casino, 888, Royal Vegas and Jackpot City, chosen for their commitment to the highest standards of credibility, customer experience and player safety while maintaining a diverse selection of the best cross-platform games.

GamblersPick Select was launched to provide a stamp of approval guiding players to find the highest-rated online casinos.

Oren Arzony, Director at House Tech Ads, said: “One of the defining features of GamblersPick.com is the Select seal, and we are delighted to have enhanced its offering in granting our first seals of approval to leading gaming brands that meet the highest standards of technical and commercial excellence.

“GamblersPick is a community-driven affiliate site that encourages players to share their views and experiences to create a fairer, fulfilling and more enjoyable online casino experience. The establishment of GamblersPick Select makes it the perfect site for finding the ideal place to play.”

The leading affiliate network also operates highly regarded affiliate marketing brands Jackpots Finder and Online Casino Reports, partnering with many leading operators worldwide including 888 Holdings, EGamingOnline, L&L Europe, Buffalo Partners, Affiliate Club and more.

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