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888 Holdings Expand Their Online Bingo Offerings

George Miller

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888 Holdings Expand Their Online Bingo Offerings
Reading Time: 4 minutes

 

Since they burst onto the online gambling scene in 1997, 888 Holdings have grown from strength to strength. From pioneers to market leaders, their meteoric rise has been fuelled in no small part by the shrewd business decisions of the group’s board of directors. Many of these decisions have involved buying out and taking over competing businesses, and last month 888 Holdings added another big name to their portfolio with the acquisition of Costa Bingo from the JPJ Group. The deal, which included other Mandalay Media games, came to a total of £18 billion and is expected to be finalised by the end of March 2019.

The Mandalay Media group had previously been bought by the JPJ Group, then called Intertain, in 2014. In 2018 it generated £11 million worth of revenue for them, amounting to £3.7 million profit – meaning that if the brand’s success continues, 888 Holdings can look forward to a quick, and large, return on their investment. For their part, the JPJ Group have gone on record as being glad for the opportunity for the investment, as it now enables them to ‘concentrate on a more focused brand strategy’ in the United Kingdom promoting their other online games.

888 Holdings have a long history of deals within the online gambling market. The company first ventured into the bingo world in 2008 when they launched their own bingo site aimed at women. In a bid to expand further into the market, they soon attained Wink Bingo, the successful deal has ensured the online bingo platform has become 888 Holdings’ second-largest bingo brand with almost 1,000,000 registered users worldwide. Wink Bingo has since become a major household name in the United Kingdom thanks to a significant marketing campaign which drew in new players in droves. The fun and friendly atmosphere of the chatrooms and the variety of games have brought people back again and again.

And their first investment paid off, proving to be hugely successful almost immediately. In the first five weeks after adding Wink Bingo to their portfolio, 888 Holdings saw a 52% increase in customers signing up to their sites, and the average daily operating income rose by 18% compared to the previous 3 months. Obviously buoyed by this success, since 2008, 888 Holdings have gone on to acquire a further six bingo sites, including Posh Bingo, Tasty Bingo and most recently Red Bus Bingo. The purchase of Costa Bingo and its sister companies including Wish, Sun, City and Fancy means that they now own and manage a considerable chunk of the online bingo sector.

Although 888 Holdings started out as an online casino company, since diversifying into the bingo market they have fully embraced the different atmosphere and looked closely at understanding the needs of their new clientele. Eager to offer something extra to their loyal customers, 888 Holdings have linked their biggest bingo sites together within their unique Joy of Bingo network. Players can earn Joy points and transfer their points between all of 888’s sites, or exchange them for virtual gifts and bonuses. It has proven a wildly popular addition to the bingo community.

They have also been busy developing software to give their games a technological advantage. 888’s bingo software, Dragonfish, runs not only their own games, but it is licenced out to other companies looking for the best place to host their games. They are now ranked in the top three online bingo software providers in the world for 2019. Just as they revolutionised the emerging online casino industry 20 years ago, 888 have now gone above and beyond to make sure that they are instrumental in shaping the current online bingo market, a marketplace which has enjoyed continued success in recent years.

However, not everything has been as rosy for 888 Holdings. Although they are a Gibraltar-based company, their websites are accessible in the United Kingdom and have therefore been affected by recent changes in UK gambling laws. These laws have mostly been centred around the promotion of responsible gambling, with gambling establishments, both physical and online, now having to show that they are looking after their clientele in the same way a bartender has a responsibility not to serve those who are too drunk. As a result their UK revenue fell by 18% last year, mostly due to a change in their practises as they look to work with the new regulations.

And yet, the decision to purchase Costa Bingo underlies their commitment to the online bingo marketplace. 888 are not going to be dissuaded by a small bump in the road. Costa Bingo and the rest of the Mandalay group have not been served well by JPJ in the past and have been viewed by industry experts as underperforming. 888 Holdings have the market experience and capital to turn these great games into winners on a level with their other brands. Linking these new acquisitions to their existing Joy of Bingo will bring them to the awareness of thousands of potential new players, and they will almost surely benefit from a similar level of marketing to 888’s other famous bingo brands. Whether the Mandalay group games will prove to be as successful and profitable as Wink Bingo has been remains to be seen. But judging by the jump in 888 Holding’s share prices after the deal was announced, it seems that everyone is backing this to be yet another success for the online gambling giant.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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First-of-its kind social platform allowing users to ‘Pick a Fight, Talk Trash and Get Rewarded by FANDOM SPORTS

Zoltan Tundik

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Photo source: fandomsports.net
Reading Time: 2 minutes

 

FANDOM SPORTS Teams Up with Interdependence Public Relations for Upcoming App Launch

The highly anticipated FANDOM SPORTS App will launch in June of 2019 as a first-of-its kind social platform allowing users to ‘Pick a Fight, Talk Trash and Get Rewarded.’

FANDOM SPORTS Media (FANDOM SPORTS) is pleased to announce the company has teamed up with Chicago-based public relations agency, Interdependence Public Relations for the upcoming global launch of the FANDOM SPORTS App, which is slated for release in June of 2019.

The promising, first-of-its-kind app looks to fill a current gap in the social media space for sports fans. The FANDOM SPORTS App is a new and innovative platform where sports aficionados can specifically go to cheer, argue and celebrate their favorite teams. The app also offers real-world rewards and experiences, such as custom trips to the biggest sporting events in the world, to its most loyal users.

“This is an exhilarating time for us at FANDOM SPORTS and we are very pleased to work with this renowned agency to help get the word out to eager fans who will now have a place to express themselves,” said Henri Holm, CEO and Director of FANDOM SPORTS.

IDPR has assisted some of the most notable players in the gaming and technology space including, PUBG Mobile, among others.

“We’re incredibly excited to take part in this groundbreaking launch,” said Laura Waldron, VP of Client Services for Interdependence Public Relations. “This app promises to be a slam dunk and we are eager for users to experience it themselves.”

To learn more about FANDOM SPORTS and the upcoming app launch visit: www.fandomsports.net.

About FANDOM SPORTS:

“Play. Predict. Get Rewarded.” FANDOM SPORTS Media is an entertainment and gaming company “Hell Bent” on finding and creating the best interactive sports and esports content. FANDOM SPORTS allow super fans to unleash their primal sports passions by engaging with other fans, cheering for their favourite teams and players and jeering their opponents.

The FANDOM SPORTS app allows users to unleash their primal sports passion by allowing fans to play, predict and get rewarded on real time sport and esports events. The company’s 1-2-1 strategy is built-on a Blockchain Platform two global apps with one FANCOIN economy for super fans to fight one another within an entertaining mobile application and to get rewarded for the action.

SOURCE FANDOM SPORTS

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True Flip re-imagines wheel of fortune in its new Tony’s Reel

George Miller

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True Flip re-imagines wheel of fortune in its new Tony’s Reel
Reading Time: 1 minute

 

Genius flair and charisma are two basic stones of Tony’s success. His team created ELVIS, an AI combining science works in search of new energy sources. Looking for bright minds, Tony made ELVIS public — shaped like a fortune wheel for a little show. Any useful experiment will be rewarded to support further research.

Unique in mechanics, Tony’s Reel has 3 open reels and 3 fixed pay lines. The winning combos are formed from the outer to inner reel. The game is medium-volatile, with a 360x maximum win.

The only Wild is found on the middle reel. Appearing on a pay line, it stands for any symbol, and activates a re-spin with Wild expanded throughout the reel – thus giving a guaranteed win.

Based on HTML5, the game has vivid visuals to run natively on any modern device, bringing the ultimate gaming experience to a diverse range of players.

“In a will to enrich the player’s impressions, we turned to another well-known mechanic, heavily re-working it and adding all these small touches, that truly make the product stand out in the market. With the good initial feedback received, we are ready to offer this game to our partner network” – said CMO of True Flip, Konstantin Katsev.

Tony’s Reel demo is available at https://wof-games.trueflip.co/.

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International Game Technology PLC Releases Notice of 2019 Annual General Meeting and 2018 Annual Reports and Accounts

George Miller

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International Game Technology PLC Releases Notice of 2019 Annual General Meeting and 2018 Annual Reports and Accounts
Reading Time: 1 minute

 

International Game Technology PLC announced today the release of its Notice of the 2019 Annual General Meeting (“2019 AGM”) and 2018 Annual Reports and Accounts for the period from January 1, 2018 to December 31, 2018, and provided updated information for the 2019 AGM, which will be held at the Hyatt Regency London, 30 Portman Square, London, W1H 7BH, on May 17, 2019, at 3:00 p.m. British Summer Time (BST).

The Notice of the 2019 AGM, 2018 Annual Reports and Accounts, and instructions to participate at the AGM are available at www.IGT.com, along with IGT’s 2018 Annual Report on Form 20-F. These materials can be viewed directly online and are also available for download in PDF format. IGT’s 2018 Annual Report on Form 20-F was filed with the U.S. Securities and Exchange Commission on March 8, 2019 and is accessible through its website at www.sec.gov.

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