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888 Holdings Expand Their Online Bingo Offerings

George Miller

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888 Holdings Expand Their Online Bingo Offerings
Reading Time: 4 minutes

 

Since they burst onto the online gambling scene in 1997, 888 Holdings have grown from strength to strength. From pioneers to market leaders, their meteoric rise has been fuelled in no small part by the shrewd business decisions of the group’s board of directors. Many of these decisions have involved buying out and taking over competing businesses, and last month 888 Holdings added another big name to their portfolio with the acquisition of Costa Bingo from the JPJ Group. The deal, which included other Mandalay Media games, came to a total of £18 billion and is expected to be finalised by the end of March 2019.

The Mandalay Media group had previously been bought by the JPJ Group, then called Intertain, in 2014. In 2018 it generated £11 million worth of revenue for them, amounting to £3.7 million profit – meaning that if the brand’s success continues, 888 Holdings can look forward to a quick, and large, return on their investment. For their part, the JPJ Group have gone on record as being glad for the opportunity for the investment, as it now enables them to ‘concentrate on a more focused brand strategy’ in the United Kingdom promoting their other online games.

888 Holdings have a long history of deals within the online gambling market. The company first ventured into the bingo world in 2008 when they launched their own bingo site aimed at women. In a bid to expand further into the market, they soon attained Wink Bingo, the successful deal has ensured the online bingo platform has become 888 Holdings’ second-largest bingo brand with almost 1,000,000 registered users worldwide. Wink Bingo has since become a major household name in the United Kingdom thanks to a significant marketing campaign which drew in new players in droves. The fun and friendly atmosphere of the chatrooms and the variety of games have brought people back again and again.

And their first investment paid off, proving to be hugely successful almost immediately. In the first five weeks after adding Wink Bingo to their portfolio, 888 Holdings saw a 52% increase in customers signing up to their sites, and the average daily operating income rose by 18% compared to the previous 3 months. Obviously buoyed by this success, since 2008, 888 Holdings have gone on to acquire a further six bingo sites, including Posh Bingo, Tasty Bingo and most recently Red Bus Bingo. The purchase of Costa Bingo and its sister companies including Wish, Sun, City and Fancy means that they now own and manage a considerable chunk of the online bingo sector.

Although 888 Holdings started out as an online casino company, since diversifying into the bingo market they have fully embraced the different atmosphere and looked closely at understanding the needs of their new clientele. Eager to offer something extra to their loyal customers, 888 Holdings have linked their biggest bingo sites together within their unique Joy of Bingo network. Players can earn Joy points and transfer their points between all of 888’s sites, or exchange them for virtual gifts and bonuses. It has proven a wildly popular addition to the bingo community.

They have also been busy developing software to give their games a technological advantage. 888’s bingo software, Dragonfish, runs not only their own games, but it is licenced out to other companies looking for the best place to host their games. They are now ranked in the top three online bingo software providers in the world for 2019. Just as they revolutionised the emerging online casino industry 20 years ago, 888 have now gone above and beyond to make sure that they are instrumental in shaping the current online bingo market, a marketplace which has enjoyed continued success in recent years.

However, not everything has been as rosy for 888 Holdings. Although they are a Gibraltar-based company, their websites are accessible in the United Kingdom and have therefore been affected by recent changes in UK gambling laws. These laws have mostly been centred around the promotion of responsible gambling, with gambling establishments, both physical and online, now having to show that they are looking after their clientele in the same way a bartender has a responsibility not to serve those who are too drunk. As a result their UK revenue fell by 18% last year, mostly due to a change in their practises as they look to work with the new regulations.

And yet, the decision to purchase Costa Bingo underlies their commitment to the online bingo marketplace. 888 are not going to be dissuaded by a small bump in the road. Costa Bingo and the rest of the Mandalay group have not been served well by JPJ in the past and have been viewed by industry experts as underperforming. 888 Holdings have the market experience and capital to turn these great games into winners on a level with their other brands. Linking these new acquisitions to their existing Joy of Bingo will bring them to the awareness of thousands of potential new players, and they will almost surely benefit from a similar level of marketing to 888’s other famous bingo brands. Whether the Mandalay group games will prove to be as successful and profitable as Wink Bingo has been remains to be seen. But judging by the jump in 888 Holding’s share prices after the deal was announced, it seems that everyone is backing this to be yet another success for the online gambling giant.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Wildz Casino Pairs Machine Learning and Automation with iGaming

Niji Narayan

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Wildz Casino Pairs Machine Learning and Automation with iGaming
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Wildz Casino has paired the Machine Learning and Automation with iGaming. Wildz Casino, powered by a Rootz platform, entered the gaming sector at a time when innovation and “Machine Learning” are emerging as dominant factors in this industry.

In the iGaming industry, the innovative team behind Wildz.com is leading the charge into a “Machine Learning” assisted future. By 2025, the global AI market is projected to be valued at almost $60 billion. Wildz entered the market with a perfectly functioning machine having superb player incentives and unrivalled Loyalty programmes.

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MPN to Celebrate the Third Anniversary of Fish Party SNGs

Niji Narayan

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MPN to Celebrate the Third Anniversary of Fish Party SNGs
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Microgaming Poker Network (MPN) is going to celebrate the third anniversary of its popular Fish Party Sit & Go progressive jackpot tournaments.

For the anniversary celebrations, MPN will be running the Fish Party Birthday Bonanza, a unique promotion providing players with oceans of opportunities to land some big rewards in special re-seeded Fish Party jackpots and daily freerolls.

Running from 15 July to 4 August, the Fish Party Birthday Bonanza will feature a €5,000 seeded jackpot, which will grow by €1,000 each day until a Fish Party Sit & Go progressive jackpot hits. Each time a jackpot is won, the special bonanza jackpot will reset to €5000 the following day and begin to rise again.

There will be a €1000 Fishroller freeroll on August 7, which will be open to any player who plays €500 worth of Fish Party buy-ins per day from 15 July, for a minimum of 10 days.

For players looking to join in the Fish Party Birthday Bonanza action, they can simply create a new account or log in to an existing account via any MPN poker room.

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Gamestar Arcadia Receives Great Response from Spanish Gaming Venues

Niji Narayan

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Gamestar Arcadia Receives Great Response from Spanish Gaming Venues
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Win Systems, a global technology supplier to the gaming industry, has got good remarks for its GameStar Arcadia gaming machine from some of the most prestigious Spanish gaming venues.

The managers of the gaming venues confirmed that GameStar Arcadia received a great response among the players, thanks to its effective selection of games combined with the attractive Pyramid jackpot. Several of the operators have expressed their satisfaction after the first few days of operation of the machines.

After the successful presentation of GameStar Arcadia at the Feria International del Juego de Madrid in April, many contracts were signed to install GameStar Arcadia units in the most important venues in Spain.

“Spain is a key market in our strategic expansion plan, which is why it was very important to get the best operators support and confidence with the installation of the GameStar Arcadia. We are sure that this slot machine is fully adapted to the needs of the operators in the country especially to the preferences of the players. The first results reaffirmed that we are on the right path and it has given us full confidence for our future installations,” Ignacio García del Frade, Head of Business Development at Win Systems said.

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