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Kambi promotes Cecilia Wachtmeister as EVP

Niji Narayan

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Kambi promotes Cecilia Wachtmeister as EVP
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Kambi Group plc. has appointeds the current Board member Cecilia Wachtmeister as EVP Business & Group Functions. She has joined the Kambi Board in 2017.

Reporting into Kambi Chief Executive Kristian Nylen, Cecilia will assume responsibility for the Group’s Commercial, Marketing Communications, Strategy and Human Resources functions.

Cecilia is having career experience in telecommunications giant Ericsson AB, where she held a number of senior titles, including her most recent position as Vice President, Group Sourcing.

Kristian Nylén, Kambi Chief Executive, commented: “Cecilia has proven to be a major asset to the Kambi Board over the past two years, demonstrating her business acumen and ability to gain a quick and detailed understanding of Kambi and its competitive landscape. While I’m sure the Board will miss Cecilia’s unquestionable talent, I’m delighted to welcome her to the Executive Management Team, where her passion and valuable experience will assist Kambi’s smooth transition from mid-tier company to large organisation.”

Wachtmeister said: “I’m delighted to become EVP Business & Group Functions at Kambi, a company I have had the pleasure to watch grow impressively during a period of immense change in the global sports betting industry.

“My time on the Board has afforded me valuable insight into Kambi, its culture and people – a team I’m now tremendously proud to become part of – and I look forward to contributing when the company take its next steps in this exciting growth phase,” she added.

 

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Online Casino and Bookmaker BETZEST™ goes live with GameArt™

Zoltan Tundik

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Online Casino Betzest™ has enlarged its offering of casino games by launching the full suite of GameArt™ online gaming content.

The agreement includes GameArt™ full collection of games including popular slots like Atlantis World, Tesla, Gold of Ra, Caligula, ThunderBird, Santa’s farm and many more.

Online casino and sports betting operator Betzest are facing significant growth since its launch in 2018 and its portfolio now boasts over 1600 premium online slots on its cutting-edge platform.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector we listened to requests of our players and we are very happy to straighten our Casino vertical and bring revenue-enhancing GameArt™ slots into Betzest. Stay tuned as we have a few exciting things coming up in the next period of time.”

 

About Betzest

Betzest is your leading premier Online Sportsbook and Casino operator, fresh to the online gambling industry for 2019. Run by a veteran team of experienced gaming experts.

Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable gaming companies on the market

Betzest is offering unrivaled sports betting and casino games experience. Betzest also offers Live Betting, Live Casino, Live Bingo and Virtual Sports services. Betzest has gone from strength to strength in previous months and continues to dominate the online gambling industry with its robust and multi-functional online sports betting & Casino Company. Today Betzest has more than 55 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

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Word of Mouth: Influencer Marketing in the Gaming Space

George Miller

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Word of Mouth: Influencer Marketing in the Gaming Space
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Traditionally, Word of Mouth Marketing was considered as a free form of advertising or promotion, except today it’s no longer free. Nonetheless, nothing speaks volumes other than “Influencer Marketing”.

You might be surprised to learn that the gaming industry today is worth over a hundred billion dollars. According to new figures, in 2018 alone, the gaming industry generated an astounding $135 billion amassing a growth of 10.9% from 2017. This year, it is set to make $152.1 billion in global earnings.

These numbers say a lot about how the video game industry is a tough market to crack particularly because, with figures like these, the competition is very stiff, trends are fast-changing, and innovation is at an all-time high. Numerous companies have peaked in prior years but had failed to sustain that success because they were too late to adopt the latest technology or they ran out of creativity to improve their existing game offerings. But today, nothing says “viral” than getting your product or service out through viral marketing.

Live Video Game Streaming

The astronomical growth of the video game industry has opened doors to varied forms of businesses, marketing, and advertising, one of which is live video game streaming. Whoever said people hated watching other people play video games? That’s certainly not Twitch.

Twitch, a live streaming video platform, is a subsidiary of Amazon that focuses primarily on the gaming community. Twitch provides an avenue for gamers and gaming enthusiasts to share and watch their gameplays. Aside from hosting live streams, Twitch is an interactive platform that allows its community to connect with fellow players via Twitch Chat or to leave comments in real-time.

Much like YouTube, Twitch was successful in diversifying its revenue streams. Twitch monetizes its platform through advertisements, subscriptions, and merchandise sales. On average, Twitch has more than 15 million daily active users, making it the leading live video game streaming service in the world to date.

The success of Twitch has drawn in other major players such as YouTube and Facebook. YouTube Gaming Live, for instance, is a specialized channel that enables users to share their live gameplays and stream other people’s gameplay videos. Facebook, on the other hand, has created Facebook Gaming, which similarly, allows users to stream, broadcast, and share their favorite games on the Facebook app. Nonetheless, recent statistics show that Twitch still holds as the dominant player in the live game streaming industry accounting for the largest viewership in comparison to Youtube Gaming Live and Facebook Gaming.

Breaking Into the Limelight

With the ever-increasing number of audiences and patrons, we expect steady growth in the live game streaming industry. A strong and loyal fanbase is one of the strengths of the gaming community. And with people interested in watching gameplays after gameplays of their favorite streamers, and with spectators willing to spend just to see their teams battle it out in big E-sport tournaments, only means one thing in the world of business–profits.

Nowadays, video games are no longer just a hobby, it’s a career. Just like how Instagram stars and Youtube vloggers are a thing, game influencers are celebrities in their own playing field. You have probably heard one too many times how someone broke into the millionaire’s club while playing video games and it’s true, they’re living the dream! Gaming influencers with a significant following have caught the eye of both local and multinational companies reaching out to these personalities to get them to sign a deal.

And in this industry, word of mouth holds more power and influence to convert mere spectators into purchasing viewers. A study by Google showed that 90% of avid gamers would turn to Youtube for game reviews, tips, and video game suggestions with a 64% conversion rate. No wonder streamers are raking in millions of dollars from advertisements and promotions.

Consider the case of PewDiePie as an example. PewDiePie is the top-grossing game influencer today with 101 million subscribers on YouTube and an estimated net worth of $30-$50 million. His income streams all came from online advertisements, collaborations, referrals, and online merchandise sales. His career peaked in 2013 when he was the first YouTuber to reach 15 million subscribers.

The rise to fame of game influencers disrupted the way we do traditional advertising. And in an industry that continues to grow and expand in magnitude, game influencers hold a significant role both in the gaming community and in the business scene.

Truly, “word of mouth” has never been this powerful (and expensive!) as it is today, but as long as influencers are maintaining the quality of their content and are keeping the trust of their subscribers, influencer marketing will continue to move in leaps and bounds.

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Tom Horn strengthens its expansion into Portugal with Betclic Group

George Miller

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Tom Horn strengthens its expansion into Portugal with Betclic Group
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Malta-based online casino software supplier revealed that a selection of its gaming content has been made available to online gaming operator Betclic Everest Group in Portugal.

Players in this market can now enjoy the fast-growing provider’s portfolio of engaging slots including their top performing titles like Panda’s Run, Book of Spells or a world-wide favourite 243 Crystal Fruits.

Ondrej LapidesCEO at Tom Horn Gaming said: “We’re excited to see our video slots live in Portugal with Betclic Group. Betclic’s decision to include our games in their offering is a fitting testament to quality and high standards featured in our gaming products. We’re positive our titles will enrich Betclic’s slot library and their players will appreciate them greatly.

François Dogon, Casino Games Specialist at Betclic Group added: “Tom Horn Gaming has been demonstrating the quality of its games for a while now and it was a very obvious choice for us to add their portfolio to our casino offering. I’m certain that our players will be equally impressed by the quality, innovation and amazing features Tom Horn content is renowned for.”

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