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What to expect from esport in 2019

George Miller

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Reading Time: 5 minutes

 

Esports have grown to a massive industry in just the past few years, and 2019 is predicted to be even bigger. Many industry analysts predict global esport revenue to surpass $1.1 billion USD in 2019. Expected revenue breaks down as follows:

esports revenue 18

 

Obviously, this means huge tournament prizes and team earnings for competitors this year.

2019 Esport Games

We’re going to see game genres mixed up a bit more in 2019 esports. While RTS and MOBA games have traditionally been the most popular esport games, a handful of fighting and shooter titles are slated to be rising stars in 2019. Of particular interest are the rise of battle royale games, which we’ll touch on briefly.

The games anticipated to do most hotly in 2019 global esports are as follows:

Overwatch
Fortnite
Dota 2
League of Legends
CS: GO
Call of Duty: Black Ops 4
PubG
Super Smash Bros. Ultimate
Clash Royale
Magic: The Gathering Arena

A dark horse also arose early in February, Apex Legends. Many of the 2019 esport predictions were made at the end of December 2018, or early January 2019. Apex Legends was released early February, with zero marketing behind it – Apex Legends literally came out of left field (American slang meaning “totally unexpected”, for you global readers).

The reason Apex Legends is worth mentioning is that the game hit 25 million players only a week after being released. It also became the #1 live-streamed game on Twitch, ending February with an average 217,997 viewers, or around 11% of Twitch’s total audience. This is no small feat for a game that was released completely unannounced into the wild west of the battle royale genre.

twitch

 

 

 

 

 

 

 

 

 

 

If Apex Legends continues the popularity trend, it could also become a hot item in 2019 esports.

Of course you see some old staples on the list of games. Dota 2 and League of Legends are certainly not going anywhere, being the most popular MOBAs on a global scale.

Also of growing interest are racing and sport games (oh, the irony of playing sports games in esports). There are a number of smaller esport leagues dedicated exclusively to racing games, such as the F1 eSports Series, and the GT Championships.

There is also potential for more indie and browser-based titles in smaller esport leagues. Mobile Esports, for example, partnered up with Blayze Games, the developers of the popular browser-based first-person shooter Bullet Force and offers tournament grand prizes of $500. Other popular browser games have good Twitch and Youtube stream followings – Slither.io for example has 17,307 followers on Twitch.

Indeed, this game could be a cool niche for the browser based esport racing scene. As for sports, games like NBA 2K and FIFA have serious dedicated leagues as well. Especially the latter, as many enjoy playing soccer games particularly in Europe.

2019 Esport Sponsors

A lot of global brands are getting into esport endorsement – in fact, just a few days ago Nike inked its first esport sponsorship deal, following the heels of Adidas and Puma (pun intended). This adds to the growing list of high-profile brands that are sponsoring esports. Esport sponsors fall into the categories ‘endemic’ and ‘non-endemic’. Endemic sponsors are companies that are related to esports in some way, such as selling PC hardware and other technology manufacturers. Non-endemic sponsors are companies that have pretty much nothing to do with esports, like Nike.

Many articles that list esport sponsors put food and drink companies in the “non-endemic” category, but I disagree. Brands like Chipotle, Mountain Dew, and Snickers are every bit as endemic to esports as Corsair, Intel, and MSI. Gamers gotta eat, and we’ve got a reputation for unhealthy diets, right? Other ‘non-endemic’ brands like Gillette, well… you know, some esports players really do badly need a shave. So it fits.

Here are the top non-endemic global sponsors for esports in 2018 / 2019:

  • Adidas
  • Gillette
  • Geico
  • Tinder
  • Mercedes Benz
  • Airbus
  • Nike

The top endemic global sponsors for esports in 2018 / 2019:

  • HyperX
  • Intel
  • Red Bull
  • Monster Energy
  • Mountain Dew
  • Alienware
  • Logitech
  • Corsair
  • Razer
  • iBuyPower
  • Twitch

Honestly I could continue, but it’s a pretty huge list and my editor will think I’m just filling word count. Check out Esports marketing blog, they cover this stuff more in-depth.

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China Banhammers Like, Everybody
One thing of note is how China plays into the market – or doesn’t play in the market, to be more technical. While many analysts include China in their “global esport revenue” reports, China lately has been taking its ball and playing at home. The country has a massive esport scene that caters to native games, which are not seen on the international level.

China’s biggest esport game is Honor of Kings, also known as Arena of Valor on the international market. It’s pretty much been China’s biggest MOBA for awhile, and has expanded to the Asia-Pacific region. Honor of Kings was released internationally as Arena of Valor, but hasn’t seen the same success its enjoyed in China.

To add to this, mainland China also recently banned a number of highly popular esport games, while putting others on a “watch list”. It’s an effort from their Online Ethics Committee to crack down on ‘vulgarity’ and explicit violence in video games. The most popular esport games banned games in mainland China are:

  • PubG
  • Fortnite
  • H1Z1
  • Alliance of Valiant Arms

Here’s a full list of games that were either banned or put on a watch / review list in mainland China – you’ll notice a few Chinese games are also on the list, including Arena of Valor, the game I just said was China’s biggest esport draw. Tencent, the developers of Arena of Valor, actually skipped off to Hong Kong for laxer laws, tweeting “after everything we did for you 🙁 @XiJingpingreal”. Actually I’m making that up, they didn’t tweet anything. But they did skip off to Hong Kong.

game-reason-action

 

In any case, when you take into considering mainland China’s clamping down on mobile games for their “corruption of youth” potential, then it’s not hard to believe North America will once again be the largest esports market in 2019. America boasted esport revenues of $409.1 million in 2018, and I’m pretty sure we won the most esport trophies. What’s that? South Korea, you say? They don’t count. Their public education was replaced with MOBA training campuses years ago.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I’m 99% positive these photos are from South Korean elementary schools. Prove me wrong.

 

Author: Katie Green

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PA partners with PandaScore to provide AI-generated esports data to sportsbook operators

George Miller

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PA partners with PandaScore to provide AI-generated esports data to sportsbook operators
Reading Time: 2 minutes

 

Sportsbook operators across the UK, Europe and the US will be able to offer esports fans a wider range of live betting opportunities following a strategic partnership between PA Media (PA) – the UK’s leading provider of multimedia sports editorial and data – and PandaScore, a provider of real-time esports statistics & odds.

PandaScore uses artificial intelligence technology to collect hundreds of data points in real-time from a variety of esports including League of LegendsCS:GODota2 and Overwatch.

PA’s Betting division will act as PandaScore’s exclusive data distribution partner for bookmakers in the UK and North Europe, while representing the company on a non-exclusive basis in the US. The deal also comprises a channel partnership for PandaScore’s odds trading service.

The new partnership builds on PA’s legacy in data collection and distribution across a range of sports including horse racing, greyhound racing and soccer, leveraging the company’s extensive international reach and delivery infrastructure.

Michael Grenham, Managing Director of Racing and Sports Betting, PA Media, said:

“PandaScore’s innovative approach to using AI to collect and process real time data from esports matches, combined with PA’s unparalleled reach, provides a powerful proposition for sportsbook operators.

“This new relationship with PandaScore is a significant step in PA’s ambitions to form partnerships around predictive data with ground-breaking businesses around the world.”

Flavien Guillocheau, Chief Executive Officer at PandaScore, said:

“This partnership will help our customers grow by unlocking new and underserved markets that engage fans, backed with the confidence of working with a supplier they know and trust.

“Esports is a rapidly growing and competitive marketplace. PA shares our vision that esports are a big part of the future, especially with millennial and gen-z audiences which are as interested in Fortnite as football.

“We are excited to collaborate with a company which recognises the profound impact AI will have on the whole industry moving forward.”

PA’s Betting team will be exhibiting at the Betting on Sports 2019 event, at Stand Q7. Taking place at Olympia London from 17 – 20 September, the event brings together 3,500 delegates from stakeholders across the sector, including senior personnel from more than 160 of the world’s leading gambling operators.

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Dominican Esports Federation Hosts its Launch Event

Niji Narayan

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Dominican Esports Federation Hosts its Launch Event
Reading Time: 1 minute

 

The Dominican Esports Federation has hosted an event on the occasion of its launch, in which all details of the organisation were presented.

The Federation highlighted achievements attained thus far and made a general diagnosis of the Electronic Sports or Esports ecosystem in the country, presented its future plans and obtained ratification of its Board of Directors, chaired by Yaqui Núñez del Risco Mejía.

“In a nutshell, the federation has three key functions: centralize the ecosystem information directory, serve as the liaison between international sponsors and entities with local event organizers, and represent the Dominican nation in key international scenarios and conversations,” Yaqui Núñez del Risco Mejía, president of Dominican Esports Federation said.

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Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”

George Miller

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Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”
Reading Time: 3 minutes

 

Company enters market with a unique production partnership with SNEAKY BIG

Scott Smith and Jason Baker, alongside esports holding company GG Group, are pleased to announce the formation of Do Not Peek Entertainment. The production company, located in Scottsdale, Arizona, is embedded in the 15,000 square foot, state-of-the-art production facilities of SNEAKY BIG. Through this partnership, Do Not Peek Entertainment will produce original content as well as offer a variety of production services across the gaming industry to developers and publishers, tournament organizers, esports team organizations, influencers, content creators, and more.

With professional experience in the space dating back to 2001, combined, Scott and Jason have worked for nearly every major tournament organizer in a senior production capacity, multiple AAA video game publishers, and are credited with innovating many of the processes and techniques considered industry standard today.

“Content is king at Do Not Peek Entertainment,” said Do Not Peek Entertainment Managing Director and Co-Founder Scott Smith. “Our goal is to create top notch original programming and provide world class solutions and services to our clients.”

As the company looked for the optimal location, it was important to find the right balance of cutting-edge technology, proximity to the West Coast hub of esports, room to expand, and affordability for the industry. Managing Director and Co-Founder Jason Baker noted that, “Selecting SNEAKY BIG as our production partner was the obvious choice for us. It’s a world class facility with top of the line technical capabilities. Just a short flight out of LA, SNEAKY BIG provides ease of access to West Coast talent but without the premium cost.”

Smith added that, “Working in a fully decked out studio allows you to focus your energy on creative ideas, and with this setup, the possibilities are endless.”

Founded in 2016 by well-known businessman Bob Parsons, SNEAKY BIG is one of the most technologically advanced production facilities in the country. In the past three years, the company has made a name for itself, working with some of the nation’s biggest brands such as CNN, the History Channel, CBS Sports, NFL Network, Turner Sports, and ESPN.

“SNEAKY BIG was built to offer a wide range of capabilities to clients in any sector, and we are excited to expand our work into the world of gaming and esports,” said Marianne Guenther, CEO of SNEAKY BIG. “Do Not Peek Entertainment is on the cutting edge of this booming industry, and we are proud to welcome them into the SNEAKY BIG family.”

As the gaming and esports industries continue to grow and attract an ever-increasing number of eyeballs, the demands for quality content are escalating. Both endemic and non-endemic brands entering esports/gaming are expecting more from their partners in terms of high caliber commercial content and professional execution. The team at Do Not Peek will leverage years of experience and the technology at SNEAKY BIG to create new and innovative gaming and esports content.

 

About Do Not Peek Entertainment:
Do Not Peek Entertainment is an esports and gaming content production company located in Scottsdale, Arizona. The company was co-founded by esports veterans Scott Smith and Jason Baker, alongside esports holding company GG Group. It offers a wide range of services across the industry in addition to original content production. To learn more visit www.dnpeek.com or contact info@dnpeek.com.

Jason has been creating gaming content since 2001. He helped launch Turner’s Eleague and Blizzard’s Overwatch league. Scott has had a long and storied career in gaming and esports. He was a founder of GotFragTV, and an owner and COO of team Evil Geniuses, and currently acts as an advisor to the Counter-Strike Professional Players’ Association, the first independent player association in esports. GG Group is an esports holding company based in Toronto, Canada, founded by a diverse group of esports entrepreneurs, investors, media professionals, and a blue-chip London based private equity firm.

About SNEAKY BIG:
Located in North Scottsdale and encompassing more than 15,000 square feet, SNEAKY BIG is one of the largest, most technologically advanced production facility in the nation. The studio offers a setting for live remote television production, commercial shoots, rehearsals and recording sessions, web/media production, press conferences, corporate training/videos, music videos, post-production and video editing, color correction, photography and events. To learn more visit www.SNEAKYBIG.com.

SNEAKY BIG is part of YAM Worldwide, Inc., home to the entrepreneurial operations of Bob Parsons. Other core businesses include: BIG YAM, The Parsons Agency, Scottsdale National Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG), Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, The YAMWOOD Foundry and Southern Thunder Harley-Davidson. In 2012, Parsons and his wife Renee founded The Bob & Renee Parsons Foundation.

 

Source: GLOBE NEWSWIRE

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