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Betsoft Gaming Partners with Caliente.mx

Niji Narayan

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Betsoft Gaming Partners with Caliente.mx
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Betsoft Gaming has signed deal Caliente.mx, the most popular online operator in Mexico. According to the deal, Caliente.mx can now add the complete Betsoft library to its market-leading portfolio.

Caliente.mx is Mexico’s largest, best performing and most popular online operator. Across slot games, sports betting and live casino, Caliente is committed to offering the finest entertainment experiences to real gaming enthusiasts.

“We are thrilled to have partnered with Mexico’s largest online casino. With our portfolio of high-quality, casino games, we are ready to support Caliente’s status as Mexico’s biggest and best-known operator. We look forward to help grow Caliente’s player community even further with the addition of unique new content,” Francesca Raniolo, Sales Executive for Betsoft said.

“We have recognised Betsoft as a leading slots games provider for a long time and our team is passionate about making their games available to our players. Our goal is to offer world-class entertainment to Mexican players, which means securing partnerships with world-class providers who have a similar scale and vision to Caliente.mx. We see our partnership with Betsoft as one of the keys to securing our place at the forefront of the market in the future,” Nimrod Dvir, Head of Gaming at Caliente.mx said.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Gambling in the USA

Google Allows NJ iGaming Companies to Advertise Using Google Ads

Niji Narayan

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Google Allows NJ iGaming Companies to Advertise Using Google Ads
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Google has updated its Google Ads policy. The behemoth tech corporation will now allow sports betting companies in New Jersey to advertise using the Google Ads.

This decision is a complete reversal of a previous decision by the company to narrow down the presence of gaming apps in the Google Play Store. A number of high-level gaming executives especially in New Jersey have welcomed the new decision.

According to Yaniv Sherman, an 888 executive, the new Google Ads policy update would enable the company to have “a competitive edge, and it broadens the marketing pie for us to choose from.”

The new version of the Google Ads policy is very effective in helping its users to differentiate between regulated-market operators and unlicensed sites targeting users from other parts of the world.

“The Google ads policy on gambling and games will change in june 2019 to allow state-licensed gambling entities to promote sports betting content in new jersey, as part of a limited beta. After the update, advertisers who wish to promote online sports betting content in new jersey must submit a gambling certification request through the updated policy page,” reads a section of the update.”

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Latest News

Newgioco Appoints Two Independent Directors to its Board

Niji Narayan

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Newgioco Appoints Two Independent Directors to its Board
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Newgioco Group Inc., a global sports betting and gaming technology company, has appointed Paul Sallwasser and Steven A. Shallcross as the independent directors of the Board. Sallwasser and Shallcross will also serve on the audit committee, the compensation committee, and the nomination and corporate governance committee of the Board.

“As a key first step towards accomplishing the goals stated in our recent Letter to Stockholders, we are very pleased to announce today the appointment of Paul and Steven to the Board and expect to announce a third independent member in the near future,” Michele (Mike) Ciavarella, CEO said.

“The accomplished caliber of our new Board members and their willingness to work with Newgioco is a testament to our commitment to good corporate governance. Their combined experience with publicly listed companies and SEC reporting will strengthen our ability to understand and address the needs of all our stakeholders. I look forward to working harmoniously with our Board and management team to accelerate the positive momentum of our leading-edge ELYS betting platform in the US sports betting market,” Ciavarella added.

Mr. Sallwasser currently serves as the CEO of the Florida Community Health Network and a director of Youngevity International, Inc. He is a certified public accountant and began his career with Ernst & Young LLP in South Florida. He spent 39 years as a partner of the firm serving some of the largest publicly traded and government healthcare and biotechnology companies across the southeastern United States.

Mr. Shallcross currently serves as CEO, CFO, and Director of Synthetic Biologics, Inc. and is a certified public accountant and senior executive with over 25 years of comprehensive international, financial and operational experience.

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Compliance Updates

MGA Cancels the Gaming Licence of ASAP Italia SRL

Niji Narayan

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MGA Cancels the Gaming Licence of ASAP Italia SRL
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The Malta Gaming Authority has cancelled the gaming licence of ASAP Italia SRL. ASAP Italia SRL has thus been directed to proceed with the cancellation process of the authorisation, and to suspend all gaming operations with immediate effect.

In addition, a notice on the Authorised Person’s website is to be displayed informing all players that the Authorisation has been cancelled.

Due to the cancellation of the licence, ASAP Italia SRL is, therefore, not authorised to continue conducting gaming by means of distance communications under an Authority licence.

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