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BetUK Signs Sponsorship Deal with Premiership Rugby

Niji Narayan

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BetUK Signs Sponsorship Deal with Premiership Rugby
Photo Source: bathrugby.com
Reading Time: 1 minute

 

BetUK has signed a multi-year sponsorship deal with Premiership Rugby and has become the league’s official betting partner.

Under the terms of the deal, BetUK will be the partner for the free-to-play Premiership rugby predictor game available on the league’s app, which gives fans the chance to set up mini leagues to compete against each other. Premiership Rugby and BetUK will also partner for Safer Gambling Week and will promote the Gamble Responsibly campaign at league matches.

“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers. The partnership also provides BetUK with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK responsibly,” Mark Good, BetUK representative said.

“We’re delighted to welcome BetUK as a partner of Premiership Rugby. BetUK are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans,” Dominic Hayes, commercial director at Premiership Rugby said.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Fugaso selected as finalists in two categories of “the world’s most prestigious casino awards”

George Miller

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Fugaso selected as finalists in two categories of "the world's most prestigious casino awards"
Reading Time: 2 minutes

 

International software provider Fugaso has been selected for the final in two acclaimed AskGamblers Award categories, Best Slots and Best Software Provider, in what AskGamblers bill as the world’s most prestigious casino awards. The popular global games supplier has developed innovative in-house technology that is driving growth for the company, hence also the nomination as a finalist in the Best Software Provider category.

Fugaso has been making waves in the global iGaming industry as a content provider of choice for a range of tier 1 operators, as well as winning the hearts and minds of players around the world’s igaming jurisdictions, whose votes have been central to these accolades. Fugaso offers an extensive game library of over 65 HTML5 games that guarantee seamless gameplay on all devices and compete with finalists in the AskGamblers Awards including NetEnt, Play’n Go and Microgaming. Fugaso’s Jackpots Series, a popular progressive, has also attracted substantial interest with jackpots regularly topping 6 figure wins.

The rapidly expanding Fugaso portfolio of titles is available via the GrooveGaming platform as well as from SoftGaming, Soft Swiss, Digitain, EveryMatrix, Bet Construct , IGG and many others. Releases this year include Trump It Deluxe, Wild Rodeo, Magic Spinners, Fugaso Airlines, Stoned Joker, Imhotep Manuscript and blockbuster Cleopatra’s Diary, which is in the running for Best Slots at the AskGamblers Awards. All Fugaso games are available in 12 languages, but can be adapted for any language, and every game is supported by all devices, currencies and cryptocurrencies.

The big breakthrough for Fugaso has been the quality of gaming experience the company now offers across all devices. New technology truly takes things to the next level, providing players with a quality of entertainment that matches the standards that they have come to expect in other environments. One of the key technologies deployed in Fugaso games is the highly innovative ‘Rich Free Spins’ feature, which combines the benefits of multiple free spins into one super-valuable free spin that ramps up the excitement with the prospect of potentially highly generous payouts. No other games manufacturer is currently offering ‘Rich Free Spins’, a unique and proprietary differentiator in Fugaso’s technology vault.

As the most reliable source for online casinos, AskGamblers is hosting prestigious casino awards for players to choose the best casino and slot in the industry. AskGamblers is one of the most valued gaming review sites built on the collaboration of real people who submit their opinions on games, casinos, online promotions and everything associated with the industry. Being authentic and unbiased, it’s a trusted reference point to get a real opinion on gaming topics.

Robert  Metzger, Head of Business Development at Fugaso said: “Fugaso is fast becoming a well-known and respected name across the industry and our games can be found in many casinos today with a big fan base. With our speed of game and technology development we are able to add exciting new content quickly and simply. Our aim has always been to deliver market-shaping products and we are delighted to be nominated as finalists in two AskGamblers Awards thanks to the unparalleled support of the market.”

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Française des Jeux Secures Approval from AMF for November IPO

Niji Narayan

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Française des Jeux Secures Approval from AMF for November IPO
Photo Source: rtl.fr
Reading Time: 1 minute

 

French lottery operator Française des Jeux (FDJ) has secured approval from the country’s stock market regulator Autorité des marchés financiers (AMF) to proceed with its initial public offering (IPO). AMF signed off on FDJ’s registration document, with trading expected to commence on November 21.

The IPO is expected to take place on the Euronext market in Paris, although the transaction still remains subject to other regulatory approvals from the AMF.

“This privatisation project marks the start of a new chapter in the history of our company. With its strong economic model supported by innovation, the group will pursue a balanced growth strategy, combining economic performance, responsible gaming and social commitments. Our ambition is to strengthen our position as the leading operator of lottery and sports betting in France, and to become a leading international player in the gaming and services sector,” Stéphane Pallez, chief executive of FDJ said.

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Casumo signs with Enteractive

George Miller

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Casumo signs with Enteractive
Reading Time: 2 minutes

 

Casumo has signed an agreement to implement Enteractive’s tech platform (Re)Activation Cloud® as an extension of their CRM cycle to boost player activity and brand loyalty.

Through this partnership with Enteractive, Casumo will be increasing player retention and player loyalty through the innovative (Re)Activation plug-and-play service, and at the same time safeguard and add a more human touch to their Responsible Gaming efforts. All of Enteractive’s processes are GDPR compliant and built for operator compliance and player protection.

Founded in 2012, Casumo’s Award-Winning Online Casino soon became one of the unicorns of the gaming industry. Now employing more than 400 people, in Malta, Gibraltar and Spain, Casumo’s growth promises to accelerate. With its distinguishable creative flair and a passion for high-quality, Casumo is always at the forefront of nimble cutting edge technology.

Casumo Player Engagement Lead Ludovic Diler said: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction. During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.  We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

The (Re)Activation solution uses native-speaking agents combined with robust tech, driven by human interaction. Using a player-centred approach that improves the customer experience, the (Re)Activation Cloud® boosts the operator’s P&L by activating more players. It integrates with the operator’s player acquisition-retention ecosystem. High touch interactions create long-lasting brand loyalty. Enteractive sales agents provide a highly-personalised conversation on the brands behalf through a complete end-to-end after service, which begins where the CRM processes end.

All (Re)Activation methods used are GDPR and G4 compliant. And all data processed is highly secured.

Enteractive CEO Mikael Hansson said: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match. Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”

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