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Kindred Updates the Classic Logo of Unibet

Niji Narayan

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Unibet Takes on its Second U.S. Market
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Kindred Group has updated the classic logo of its flagship brand Unibet. The logo has been fully designed and developed by Kindred’s in-house creative design team, who were faced with the challenge to modernise the classic logo while staying true to Unibet’s heritage.

The design ensures the brand values and essence of “By Players, For Players.” This was the second time the in-house team updated an existing and well-known logo, ensuring it met requirements for both offline and online use, as well as has the capability to maximise growth in a mobile-first environment across multiple markets.

“It has been very important for us to safeguard the unique heritage of the Unibet brand during this process. The creative criteria that we set up included a maintained familiarity with a more up to date look and feel. I am really pleased with the result and truly believe that our in-house creative team has succeeded in meeting that criteria,” says Elen Barber, Chief Marketing Officer at Kindred Group.

“One of the main differences regarding the change is that we will have one logo for consistent use globally. We are convinced that this change will be the right mark for the progressive Unibet brand and we are all very excited about what it will bring going forward,” concludes Elen Barber.

The logo will be changed in all markets by the 17th of June.

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Inspired Offers V-Play Basketball on Bet365.com

Niji Narayan

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Inspired Offers V-Play Basketball on Bet365.com
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Virtual Sports provider Inspired Entertainment has launched its new V-Play Basketball on bet365.com. V-Play Basketball was initially launched in 2019 and has become one of the best performing online Virtual Sports.

“bet365 is a long-time customer and we’ve enjoyed many highly successful product launches with them over the years. The launch of V-Play Basketball follows a string of popular games that have gone live with bet365.com since the new year, including Virtual Football, Cricket and Virtual Grand National,” Steven Rogers, Chief Commercial Officer of Inspired, said.

“We haven’t seen any Virtual Sports quite like V-Play Basketball and V-Play NFLA Legends Football. They are great products, both visually and in the betting opportunities they offer the players. We are very excited to be launching these products and we have no doubt they will be successful additions to our current Virtual Sports offerings. Inspired has impressed us with their innovation once again,” bet365 said.

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1X2 Network Extends Contract with Digitain

Niji Narayan

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1x2 Network Extends Contract with Digitain
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Gaming content developer 1X2 Network has extended its partnership with platform provider Digitain. As per the deal, Digitain will gain access to additional third-party game studios via 1X2 Network’s 3PI aggregation platform.

The 3PI game aggregation platform provides online gambling operators with seamless access to innovative and exciting developers whose titles can help them stand out from their rivals.

“We are delighted to have extended our already successful partnership with Digitain and to provide them with access to hundreds more titles with the click of a button. 3PI provides variety and quality whilst maintaining 1X2’s rich tradition of fantastic service and account management, and with the ability to add the likes Leap Gaming virtual sports games at this time really can be of benefit to Digitains customers while there is a lack of sports on offer,” Kevin Reid, CCO of 1X2 Network, said.

“1X2 Network’s proprietary games have become an integral offering for our global operator partners and their players, so it made perfect sense for us to build on this partnership and take additional third-party titles via 3PI. Being able to offer an even more broad range of Virtual Sports and additional casino content at this time could never be more important for our partners, 3PI offers us just that,” Samvel Mkrtumyan – head of external communication at Digitain, said.

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Golden Race Launches Virtual Sports Content on Blue Ocean’s GameHub

Niji Narayan

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Golden Race Launches Virtual Sports Content on Blue Ocean’s GameHub
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Golden Race, the Malta-based cross-platform gaming provider, has launched its virtual sports content on online casino platform provider Blue Ocean Gaming via the game centre.

“As the first fully managed Virtual Sportsbook in the industry, our games are a perfect alternative during times with low or none real sports at all. We are very happy to join Blue Ocean Gaming to offer their clients the best content,” Martin Wachter, CEO and Founder of Golden Race said.

“We are very pleased to welcome Golden Race; the content will be a great addition to our virtual sports offering made available through GameHub game aggregation. Especially in the situation we are currently in, when all the major real sports events are being cancelled or postponed, we are getting many demands for the virtual sports content, therefore we are looking forward to being able to upsell the games to our operators,” Blue Ocean Gaming said in a statement.

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