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Takahiro Usui Resigns from Aruze Gaming

Niji Narayan

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Takahiro Usui Resigns from Aruze Gaming
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Aruze Gaming America, Inc. and Aruze Gaming Ltd. have announced the resignation of Mr. Takahiro Usui, the Chairman of the Board and CEO. During his 14-year tenure at Aruze, he played an instrumental role in maintaining and advancing Aruze’s position and reputation as a leading innovator in the gaming industry.

“The Aruze Board of Directors collectively would like to thank Takahiro for his incredible efforts and accomplishments while at Aruze and we wish him well in all his future endeavors. Each of us on the Board of Directors, as well as many within the company, look forward to a continued personal relationship with him as he is a great friend to all of us,” Rich Pennington, Vice Chairman of the Board of Directors said.

Additionally, Aruze’s Board of Directors have announced the promotion of Mr. Masumi Fujisawa, Aruze’s current Vice President of Product Development, to the position of Chairman of the Board and Chief Technology Officer.

“This promotion reflects the company’s belief that success in the gaming industry is driven by distinctive products that outperform those of the competition. Masumi’s leadership and product innovation contributions to Aruze have resulted in Aruze winning top slot product awards as well as having four of the top 25 performing games in a recent game performance analysis in a US publication. His continued leadership in the new roles will ensure the company continues to excel in the global gaming marketplace,” Rob Ziems, President/Global Chief Legal Officer, Secretary and Member of the Board of Directors said.

Aruze also announced the promotion of its Group CFO/CSO, Mr. Yugo Kinoshita to the position of Chief Executive Officer. Mr. Kinoshita will remain a Member of the Board of Directors.

“It is with great honor that I accept the role of Aruze’s new Chief Executive Officer. I am excited for the future of the company and look forward to continuing the momentum of success that the organization is currently experiencing,” Mr. Konishita said.

Finally, the Board of Directors have welcomed Ms. Hiromi Okada as a Member of the Board of Directors for Aruze.

“We are pleased Ms. Okada has accepted a position on the Board of Directors. She will add a fresh perspective and balance that every board needs to stay in front of the innovation curve,” Mr. Fujisawa said.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Compliance Updates

MGA Cancels the Gaming Licence of ASAP Italia SRL

Niji Narayan

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MGA Cancels the Gaming Licence of ASAP Italia SRL
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The Malta Gaming Authority has cancelled the gaming licence of ASAP Italia SRL. ASAP Italia SRL has thus been directed to proceed with the cancellation process of the authorisation, and to suspend all gaming operations with immediate effect.

In addition, a notice on the Authorised Person’s website is to be displayed informing all players that the Authorisation has been cancelled.

Due to the cancellation of the licence, ASAP Italia SRL is, therefore, not authorised to continue conducting gaming by means of distance communications under an Authority licence.

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Industry News

William Hill Appoints 72andSunny for European Advertising

Niji Narayan

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William Hill Appoints 72andSunny for European Advertising
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William Hill, the leading betting and gaming brand in Europe, has appointed 72andSunny Amsterdam to handle its creative advertising account. The initial venture with 72andSunny will build upon William Hill’s new brand-led outlook following on from its recent brand campaign.

“It’s an exciting new chapter for William Hill. Our industry is changing at a rapid pace and it is important for us to be at the forefront of the conversation. To achieve our new approach, we needed a new creative partner and 72andSunny best illustrated their understanding of our brand and how we can create an emotional connection with our target audience in a fun and responsible way,” Charlotte Emery, Global Brand and Marketing Director at William Hill said.

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Why operators must look beyond bonuses in Sweden

George Miller

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Why operators must look beyond bonuses in Sweden
Reading Time: 3 minutes

 

There’s been a lot of talk about the limitations of the newly regulated Swedish market due to operators only being allowed to offer one introductory bonus to players.

But bonuses are not the only thing players are looking for in today’s highly competitive online gambling marketplace. Today many users are more concerned about better service and faster withdrawals.

I believe if operators focused on these they would more than make up for any player churn being experienced due to the inability to offer regular bonuses.

One of the big trends taking off in the Swedish market over the past year has been the so-called ‘no-account’ casino. This term is something of a misnomer as there is indeed an account, but it is created in the background with very little effort required of players.

It would perhaps be more accurate to call it ‘automated registration’ and this would certainly be more popular with regulators, who are understandably concerned about any description that implies inadequate checks are being carried out.

This simplified registration process, made possible by Trustly, is particularly suited to the Swedish market, where consumers are racing towards a cashless society but are at the same time very protective of their privacy.

And, crucially for operators struggling to adapt to the new bonus regime in Sweden, customers using this automated registration process do not expect bonuses.

They do, however, expect to receive their money immediately when they win. One of the big frustrations among players is operators that hold onto their money for longer than they should, sometimes under the guise of doing KYC.

KYC is, of course, very important, but it shouldn’t be used as an excuse to delay payouts to players.

At Altenar we’ve recently launched our first sportsbook client in the regulated Swedish market, LuckyCasino.com, which offers Trustly to players.

While we recognised the attraction of the system and the importance of immediate withdrawals, we also saw the need to adapt the process to account for the fact that compared with casino, in sports betting there is a greater risk of fraud due to the potential for misuse of inside information.

We therefore designed a feature so that limits can be set, varying from operator to operator and segment to segment, and that when payouts go over that limit we have to manually approve the settlement.

By putting such thresholds in place, players can still enjoy the services of Trustly when betting, but there are protections in place to make sure the system is robust.

Operators using the automated registration process have reported huge success so far and I believe in the next 12 months almost all operators in Sweden will have implemented this. We’re shortly about to launch our second Swedish licensed operator using the same feature.

New entrants to the market should look to compete with the more established players by getting ahead of the curve in this way rather than trying to attract customers with huge first-time bonuses.

While many in the industry have complained about the bonus limitations, I believe we will have a better market without the constant slew of bonus offers.

I’ve been involved in the Swedish market for many years, going right back to my time at Expedt in 2002 through to working with Altenar’s partners both before and after the market regulated.

If we look back to the early 2000s, the bonuses that companies were offering their users were simply tools to help them learn the systems. Over time, this evolved into more and more operators throwing large sums of money at players to attract or retain them.

As a marketing tool this simply isn’t sustainable over the long term. It’s time operators started looking at other ways to attract and retain players and automated registration is certainly a good place to start.

 

Written by Dinos Stranomitis COO Altenar.

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