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Luminosity Signs Deal with Four Esports Influencers and Launches LG Fortnite House

Niji Narayan

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LOOT.BET Joins Forces with the Esports Integrity Commission to Combat Fraud in Esports
Photo Source: callofduty.com
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Luminosity Gaming has signed deal with four celebrity esports influencers and launched the “LG Fortnite House,” a house and content hub for the Luminosity roster of gaming and esports professionals. The Luminosity team will be living and playing out of the house in Florida, and will continue to create rich content for the existing Luminosity Fanbase.

The four celebrity gaming influencers are Formula, Kiwiz, Nicks and Randumb. Each new influencer adds a unique element to the rapidly growing Luminosity team:

Formula, AKA Alex Kushelevskiy, started his career in gaming managing a number of popular organisations, eventually deciding to pursue a career as a creator. He has built a following through Fortnite of over 1,400,000 subscribers.

Kiwiz, AKA John Payne, rose to fame on YouTube as a content creator in Fortnite, building a subscriber base of over 1,800,000 subscribers.

Nicks, AKA Nick Spoerke, began his career as a creator in Call of Duty on Fortnite. He has a fan base of over 1,800,000 subscribers.

Randumb, AKA Jordan Schneider, began his career on YouTube in early 2015, building his initial fan base in Call of Duty. Following his switch to Fortnite, he has built a fan base of over 2,000,000 subscribers.

“Welcoming Formula, Kiwiz, Nicks, and Randumb to Luminosity adds another new and unique creative element to our growing franchise. We are on a mission to collaborate with players, influencers, and creators that can engage with our amazing fans, while we continue to build one of the leading esports team in the world,” Steve Maida, President of Luminosity said.

“We are excited with the growth of Luminosity’s team of talent and their ability to execute on the business model. Luminosity is a leader in discovering and developing gaming talent, content creators and influencers which will add almost 60 million followers to the combined network,” Menashe Kestenbaum, Founder and CEO of Enthusiast said.

“Welcoming four new influencers and the launch of the LG House in Florida, is an excellent growth step for Luminosity. Collectively, we are working on closing the announced merger, while we continue to operate and grow successful businesses within the gaming ecosystem,” Kestenbaum added.

eSports

Betway Join BLAST With DOTA 2 Expansion

George Miller

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Betway Join BLAST With DOTA 2 Expansion
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BLAST: Bounty Hunt Tournament joins leading online bookmaker Betway’s growing portfolio of top tier esports events.

Europe’s finest will compete over the four-day DOTA 2 tournament, with the coveted Bounty Hunt title on the line. Pulling in viewers from across the world, teams will battle for bragging rights and the $145,000 prize pool.

Betway’s sponsored team Ninjas in Pyjamas will join elite sides Alliance, Team Secret, Team Nigma, OG and Team Liquid with the first game set to start on the 9th June.

Adam Savinson, Head of Esports, Betway, said: “We have had an incredibly successful 2020 working with BLAST across their Counter Strike tournaments, making it a very easy decision to support their entry into DOTA 2.  We are excited to see BLAST bring their innovative and exciting approach to a new game, and are proud to help them on that journey.”

Leo Matlock, Commercial Director for BLAST, added: “The expansion of this deal is testament to the impressive collaboration between BLAST and Betway over the last 18 months as we both strive to be industry leaders in esports and entertain fans the best we can.

“We look forward to continuing this innovative partnership as we expand into one of the world’s most played and loved games in the shape of DoTa 2. We can’t wait to deliver the world class DOTA 2 tournament that fans have been asking for, and are delighted that Betway are supporting and working with us to ensure we achieve this.”

DOTA 2 is one of the world’s most-watched esports, with two teams of five players, each controlling a single hero. Teams compete to destroy the enemies ‘Ancient’ – the building at the centre of their base. In 2019, The International – DOTA 2’s flagship tournament peaked with a concurrent viewership of 1,968,497.

 

About the Betway Group:

The Betway Group is a leading provider of innovative, entertaining and exciting entertainment across sports betting, casino, bingo and esports betting. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, MaltaItalyDenmarkSpainBelgiumGermany and Ireland. Based in Malta and Guernsey, with support from LondonIsle of Man and Cape Town, the Betway team comprises over 1,500 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a fair, safe and responsible environment. Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to many responsible gambling charities, including GambleAware.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Spin Casino and the Hippodrome Online casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

 

SOURCE Betway

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Compliance Updates

FANDOM SPORTS Retains Segev LLP as Lead Counsel for Global iGaming Licensing

Niji Narayan

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FANDOM SPORTS Retains Segev LLP as Lead Counsel for Global iGaming Licensing
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FANDOM SPORTS Media has retained Segev LLP as lead counsel for all endeavours pertaining to global iGaming licensing. The Company will be undertaking a strategic review to prioritise jurisdictions that will enable the firm to expand its regulatory footprint efficiently and at scale.

Segev LLP employs a strong iGaming team with corporate, commercial, IP commercialisation, M&A, private equity finance, public markets finance, privacy and data, and regulatory and compliance experience.

In advance of the iGaming initiative, the Company has also secured a domain and brand identity surrounding the betting platform. www.gamersatodds.com unifies the business plan and opportunity that the Company will be executing upon.

“We are pleased to take definitive steps towards accelerating our dual initiatives of the all ages Esports engagement platform and the pure play regulated Esports betting platform. Regulated Esports betting is now a mainstream business opportunity and there is an implied quantifiable value for these types of businesses. We look forward to accelerating our licensing initiatives and building a true global Esports betting brand that is fully regulatory and compliant,” David Vinokurov, CEO and President of Fandom Sports, said.

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Compliance Updates

G2 Esports Partners with Brandgenuity to Expand Global Licensing Efforts

Niji Narayan

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G2 Esports Partners with Brandgenuity to Expand Global Licensing Efforts
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G2 Esports has partnered with Brandgenuity to strategically expand its global licensing efforts. Brandgenuity is a leading global independent brand licensing agency headquartered in New York.

“G2 is building a lifestyle and entertainment empire. We have designed and developed streetwear-inspired collections and merchandise that sell out almost instantly thanks to the #G2ARMY and we want to continue to bring our fans merchandise that makes them proud to rep G2. The Brandgenuity team demonstrated that they understood both our brand and our dedication to entertain at all costs and we know they will propel us forward in our global licensing efforts,” Carlos “ocelote” Rodriguez, Founder and CEO of G2 Esports, said.

“We are thrilled to be working with G2 Esports, who are one of the most dominant teams in the world, and the undisputed leaders in fan engagement and world-class entertainment. This brand has everything we look for to build a great licensing program; double-digit growth trajectory, a distinctive personality and truly passionate fans,” Teri Niadna, Managing Director of Brandgenuity Europe, said.

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