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‘UnMarketing’ Influencer Scott Stratten to Present Keynote at Global Gaming Expo

Vlad Poptamas

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Photo source: igamingtimes.com
Reading Time: 2 minutes

 

Embracing the constantly evolving gaming landscape, Global Gaming Expo (G2E) 2019 will offer a dynamic lineup of disruptive voices, including Tuesday’s keynote speaker, Scott Stratten, a top marketing influencer and president of UnMarketing. G2E, the world’s premier international gaming trade show presented by the American Gaming Association (AGA) and organized by Reed Exhibitions, will be held from Oct. 14-17 (Education: Oct. 14-17 | Expo Hall: Oct. 15-17) at the Las Vegas Sands Expo & Convention Center.

“Scott Stratten’s unconventional lessons on ‘UnMarketing’ are crucial to share at G2E, particularly during our current evolution in customer engagement and expectations given the influence of technology on traditional marketing,” said Allie Barth, AGA’s vice president of industry relations.

 

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“We are excited to hear from Scott as he brings his ideas to the G2E Special Events Stage on how the gaming industry can think differently about interacting with the customers who matter most, about everything from world-class guest experiences to entertainment on and off casino floors,” said Korbi Carrison, G2E event director.

 

In his keynote address, Stratten will present strategies and insights from a business leadership perspective and drawing from his experience as a longtime patron of the gaming industry. Stratten is co-host of UnPodcast and author of five best-selling books, including UnMarketing: Everything Has Changed and Nothing is Different. He ran one of the most successful viral video agencies in the world and now assists companies like Walmart, Pepsi and IBM in navigating the landscape of business disruption.

 

In addition to his keynote address Tuesday, Oct. 15 at 9 a.m., Stratten will offer a second session titled, UnMarketing: A Follow Up Q&A Tuesday, Oct. 15, from 3 p.m. – 3:45 p.m.

 

Notable disruption-themed sessions in G2E’s education offerings include:

 

o   Dr. Stasi Baran, COO, nQube Data Science

o   Jason Fiege, CEO, nQube Data Science

o   Pat Owens, EGD/Slot Manager, Elwha River Casino

 

o   Stuart Kerr, Chief Data Scientist, Pechanga Resort Casino

o   Angie Litchy, Chief Innovation Officer, Mille Lacs Corporate Ventures (MLCV)

 

    • Christopher Crescitelli, Founder/CEO, Dreamland/VR Arcade

 

o   Craig Duncan, Chief Revenue Officer, Venuetize

o   Brian Uran, Vice President of Loyalty Marketing, Live! Casino Hotel

o   Tony Williams, Co-Founder & Inventor, JACK Entertainment IP- GT Connect

o   Michael Paulos, COO, Engaged Nation (Moderator)

Vlad Poptamas is a Junior Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries among which the gaming industry. Vlad has a background and possesses skills that enable him to do creative content writing and editing.

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BetCity Becomes the Russian Betting Partner of AS Monaco

Niji Narayan

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BetCity Becomes the Russian Betting Partner of AS Monaco
Image Source: asmonaco.com
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Russian betting company BetCity has become the official exclusive Russian betting partner of AS Monaco football club for the following two seasons.

BetCity is a Russian betting company whose live sports betting platform offers the possibility to bet live on a huge variety of sports. In 2018, AS Monaco entered China with the adapted website and official accounts on 4 different platforms.

AS Monaco attracts the attention of international partners and is currently supported by Yabo Sport in the Asian region, luxury Italian brand Phillip Plein, while BetCity will become the first official regional partner in Russia, one of key markets for the club.

“We are very happy to bring the Club closer to our Russian fans through our partnership with BetCity, famous sponsor of CSKA Moscow. Russia is a key market for us, and we are convinced that this collaboration will contribute to the development and consolidation of our relationship with Russian sports lovers. AS Monaco and BetCity will take a step forward to achieve common ambitions and join forces in the digital area to provide interesting and exclusive contents for the fans. We will also bring the opportunity for BetCity clients to discover and enjoy VIP experiences on Stade Louis-II here in Monaco. It’s an exciting new adventure,” Juli Ferré Nadal, Commercial and Marketing Director of AS Monaco said.

“I hope this is the start of a lasting collaboration between AS Monaco and the sports betting company BetCity, where we aim to join our forces to add to the development and promotion of football in both countries. We are very honored to partner with AS Monaco, such a well-renowned European football club and see the interest they expressed in working with us. BetCity has long been involved in the development of Russian football in close collaboration with the popular football club PFC CSKA Moscow. The new partnership will allow us to reach the new level in today’s world football. We are convinced that AS Monaco will help us effectively accomplish the most ambitious projects and marketing-related targets,” Sergey Samsonenko, President of BetCity said.

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GES Installs Poker Jackpot and Management System at Skycity Adelaide

Niji Narayan

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GES Installs Poker Jackpot and Management System at Skycity Adelaide
Photo Source: t3systems.com
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Gaming Entertainment Systems has installed its Poker Jackpot and Management System at Skycity Adelaide in New Zealand. Skycity Adelaide is the first customer to use the High Hand Bonus feature which awards a fixed prize for the highest poker hand achieved during specific time periods. The players are also offered a Royal Flush Jackpot.

“GES and Skycity Adelaide have worked closely together to deliver an integrated poker management solution including jackpots, bonusing, cash game management, waitlist and tournament functionality,” Simon Witty, GES’ managing director said.

“We are delighted to be able to enhance our poker product with unique features including a Royal Flush Jackpot and High Hand Bonus, both of which have proved very popular since launch. The GES system installation was flawless and their customer support has been outstanding,” Ash Azad, Skycity Adelaide’s general manager for table games said.

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BCLC to Launch Optional Budgeting Tool “PlayPlanner”

Niji Narayan

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BCLC to Launch Optional Budgeting Tool “PlayPlanner”
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BCLC is going to introduce PlayPlanner to every casino and community gaming centre in B.C. as part of its commitment to encourage positive play and informed decision-making.

PlayPlanner is an optional budgeting tool allows Encore Rewards members to set and manage daily time and money limits when playing slot or eTable games. During each playing session, players receive reminders on how they are tracking against their settings through onscreen pop-up messages.

“We’ve created PlayPlanner to make it easier for players to stay within personal limits by making decisions about time and money before gambling. We are committed to ensuring that this tool meets the needs of our players now and into the future as part of our focus on supporting healthy play,” Jamie Wiebe, BCLC Director, Player Health said.

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