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Gaming Innovation Group is divesting its B2C brand Highroller to Ellmount Gaming Ltd.

Vlad Poptamas

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Gaming Innovation Group Inc. (GiG) has reached an agreement to divest its B2C brand Highroller to affiliate and operator Ellmount Gaming Ltd. for a total price of €7 million. Ellmount Gaming will as part of the deal become a B2B customer of GiG and continue to operate Highroller using GiG’s Platform Services, Front End solution and Managed Services.

GiG will receive the payment in monthly instalments over the contract period of 48 months, starting seven months after this date.

Highroller will initially remain as an operator under GiG’s licences with a long-term white label agreement and is planned to be migrated to Ellmount Gaming’s licences following regulatory approval. GiG expects positive contribution from Highroller under the new owner.

Highroller was a proprietary brand of GiG, launched in December 2017 with a successful start and a strong brand recognition. In the first six months of 2019, Highroller had revenues of €1.4 million with an EBITDA of €-0.2 million.

This divestment is part of GiG’s strategy to increase brand equity for Rizk.Com in the casino category in select markets, in order to improve earnings quality and margins, through increased customer engagement and loyalty.

GiG will after this divestment operate with four brands: Rizk, Guts, Kaboo and Thrills. The Rizk brand is the best performing brand and represents 71% of total B2C revenues with a year-on-year growth of 34% (Q1 2019). The second largest brand is Guts, which will be further developed as a sports betting brand.

Robin Reed, CEO of GiG says: “The sale of Highroller is a confirmation of our discipline and focus as we are growing Rizk.Com to become a Tier 1 casino operator in select markets. Through this agreement, we gain increased cash flow, a strong B2B partner and Highroller will get the marketing muscle and focus it deserves. The brand was launched only two years ago and with this sale, it has returned three-digit ROI for GiG. I am looking forward to seeing the brand prosper in the hands of very capable owners, empowered by our full suite of products and services.”

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Betsson Becomes Largest Stakeholder in Suaposta

Niji Narayan

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Betsson Becomes Largest Stakeholder in Suaposta
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Online gambling and betting operator Betsson has acquired a 75% stake in Suaposta and become the single largest stakeholder in the Brazilian race betting operator.

According to the deal, despite Betsson now becoming the largest stakeholder, Suaposta’s founders André Gelfi and Fernando Corrêa would be in charge of the brand’s local online operations.

Gelfi said that the increased involvement of Betsson will put them in “an interesting position to contribute to the development of the onshore sports betting market in Brazil.”

Brazil is about to legalise gambling and Betsson’s deal with Suaposta will strategically benefit the company when the gambling market opens up in Latin America’s largest country.

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Gambling in the USA

Department of Veterans Affairs Opens Gambling Addiction Treatment Centre in Las Vegas

Niji Narayan

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Department of Veterans Affairs Opens Gambling Addiction Treatment Centre in Las Vegas
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The Department of Veterans Affairs has opened a new in-patient gambling addiction recovery centre in Las Vegas.

The facility is the second of its kind in nearly 50 years at VA: the department’s first gambling addiction centre – a trailblazing treatment facility that was the first of its kind in the country for addressing compulsive gambling – opened at the Brecksville, Ohio, VA Medical Centre in 1972.

Now part of the Louis Stokes Cleveland VA Medical Centre, it was the sole inpatient treatment centre for gambling addiction, drawing more than 100 veterans annually from around the country for care.

Tim Jobin, chief of behavioural health at the VA Southern Nevada Healthcare System, said the new gambling addiction centre “fills a gap in our mental health continuum of care.”

“The staff has dedicated countless hours of planning, mindfulness and reviews to make this happen here today,” Jobin said.

The new gambling addiction centre has 20 beds, including a separate wing with five beds for women veterans, and will focus on individual treatment plans using a “whole health approach” geared to emotional, physical and mental healing.

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Booming Games partners with Luckydays

George Miller

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Booming Games partners with Luckydays
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Malta-based slot supplier Booming Games have launched their slots on Lucky Days Casino. Booming Games’ slot portfolio comprises of more than 60 HTML5 slot games including popular titles like Booming Seven Deluxe, VIP Filthy Riches, Gold Vein and latest release Dragon’s Chest. Booming Games release up to two new games per month. Soon to be released are Chicken Party, Hooked and Wild Energy.

“We are delighted to partner with Lucky Days Casino” said Frederik Niehusen, Chief Commercial Officer at Booming Games. “Lucky Days Casino is the next valuable addition to our constantly growing network of operators. 2019 has been a very successful year for Booming Games with even more to come in 2020. We are looking forward to a fruitful partnership with Lucky Days”, he added.

Booming Games was an obvious partner to include in our mission to build a wide range game offer suitable to new and experienced players. Look and feel is key in today’s competitive market of game studios and we are looking forward to adding their content to our existing portfolio of +1,000 titles. Andre Swedberg, CPO”

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