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Affiliate compliance and working together

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Affiliate compliance and working together
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Thomas Jones, founder of BingoSites.co.uk, says that operators, affiliates and regulators must work together when it comes to compliance

The online gambling affiliate ecosystem is going through a period of significant change right now.

Compliance is an absolute requirement from operators, with affiliates having to make substantial – sometimes even drastic – changes to ensure they are playing by the rules.

This can be anything from changing the design and layout of their sites to re-writing huge volumes of content to make sure that the requirements set by operators are being met.

The difficulty for affiliates is that these requirements are regularly changing while operators better understand what is expected of them by the UK Gambling Commission and other regulators.

To make matters more complicated, it is often the case that different operators require different things. Take “free spins” – they can be referred to as extra spins, cash spins, wager free spins, etc.

Any respectable affiliate understands why operators are having to prioritise compliance, and they too should wish to create an environment when players are properly protected.

But at the moment the process of ensuring affiliate compliance feels a little chaotic, lacking direction and a common understanding of what is and is not acceptable.

At present, it feels as though everyone is working at arms-length, passing on the responsibility of compliance to the other – even though operators are ultimately responsible.

To improve, all parties – operators, affiliates, regulators and watchdogs – must work more closely together and achieve this shared goal of better protecting players.

What we are doing to help the cause:

We have come to learn that one of the greatest potentials for compliance breaches is around the bonus offers we promote on behalf of our operator partners, and the T&Cs they come with.

To help mitigate this risk, we work closely with our partners to ensure that we are promoting the latest offers and that all terms and conditions are correct and up to date.

Where suitable, we also ensure that significant terms and conditions can be accessed next to the bonus, usually by hovering over the T&Cs icon.

In addition to this, we allow the affiliate managers we work with to read the reviews we write about their brands and check for any inaccurate information or compliance concerns.

We have found this open and honest approach to have worked incredibly well. As an affiliate, we have nothing to hide and want to do everything we can to ensure compliance.

In addition to this, we provide our readers with guides that explain how to gamble responsibly, how wagering requirements work and how to set limits to manage their play.

For us, we want to be referring players that are healthy and happy when playing at online bingo and casino sites – both for their own well-being and the sustainability of our business.

What we would like to see from operators:

The vast majority of online gambling brands we work with are very helpful and accommodating when it comes to compliance.

That being said, we believe it would be hugely beneficial if operators could provide affiliates with compliance guidelines and documents.

This should include the correct welcome offer and terms and conditions, and any requirements around certain terminology and phrasing.

In addition to this, they should provide the latest logos, graphics and images to be used, as well as guidance around publishing content of social media.

Most will provide this if asked, but it really should be sent automatically when an affiliate signs up to an operator’s programme.

Joining forces for improved compliance:

We also believe that more needs to be done when it comes to regulators and watchdogs working with operators and affiliates to better protect players.

At present, it seems as though the regulator has told operators the buck stops with them but haven’t provided crystal clear guidelines as to what is and is not acceptable.

For operators and affiliates to truly understand what standards they should be meeting, it is vital that regulators provide such guidance.

While there have been some complaints about the new requirements operators and affiliates have to adhere to, they are ultimately the right approach for the industry to take.

These changes are flushing out the bad actors and ensuring only those meeting the highest standards remain and this can only be a good thing for operators, affiliates and players.

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Prague Gaming & TECH Summit 2024

Affiliate Industry

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

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Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024
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It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award: “I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

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Affiliate Industry

The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024
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The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:

Øystein Engebretsen

Theodore Bergquist

Adam Krejcik

Sean Hurley

The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.

Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.

The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).

The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.

Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.

Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.

The Nomination Committee of Catena Media consists of:

Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)

Marianne Stenberg, representing Second Swedish National Pension Fund

Martin Zetterlund, representing Niklas Karlsson

Göran Blomberg, chairman of the board of Catena Media.

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Affiliate Industry

SOFTSWISS is Best Platform Solution in Asia

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SOFTSWISS is Best Platform Solution in Asia
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.

Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  

Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

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