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Affiliate Industry

Affiliate compliance and working together

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Affiliate compliance and working together
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Thomas Jones, founder of BingoSites.co.uk, says that operators, affiliates and regulators must work together when it comes to compliance

The online gambling affiliate ecosystem is going through a period of significant change right now.

Compliance is an absolute requirement from operators, with affiliates having to make substantial – sometimes even drastic – changes to ensure they are playing by the rules.

This can be anything from changing the design and layout of their sites to re-writing huge volumes of content to make sure that the requirements set by operators are being met.

The difficulty for affiliates is that these requirements are regularly changing while operators better understand what is expected of them by the UK Gambling Commission and other regulators.

To make matters more complicated, it is often the case that different operators require different things. Take “free spins” – they can be referred to as extra spins, cash spins, wager free spins, etc.

Any respectable affiliate understands why operators are having to prioritise compliance, and they too should wish to create an environment when players are properly protected.

But at the moment the process of ensuring affiliate compliance feels a little chaotic, lacking direction and a common understanding of what is and is not acceptable.

At present, it feels as though everyone is working at arms-length, passing on the responsibility of compliance to the other – even though operators are ultimately responsible.

To improve, all parties – operators, affiliates, regulators and watchdogs – must work more closely together and achieve this shared goal of better protecting players.

What we are doing to help the cause:

We have come to learn that one of the greatest potentials for compliance breaches is around the bonus offers we promote on behalf of our operator partners, and the T&Cs they come with.

To help mitigate this risk, we work closely with our partners to ensure that we are promoting the latest offers and that all terms and conditions are correct and up to date.

Where suitable, we also ensure that significant terms and conditions can be accessed next to the bonus, usually by hovering over the T&Cs icon.

In addition to this, we allow the affiliate managers we work with to read the reviews we write about their brands and check for any inaccurate information or compliance concerns.

We have found this open and honest approach to have worked incredibly well. As an affiliate, we have nothing to hide and want to do everything we can to ensure compliance.

In addition to this, we provide our readers with guides that explain how to gamble responsibly, how wagering requirements work and how to set limits to manage their play.

For us, we want to be referring players that are healthy and happy when playing at online bingo and casino sites – both for their own well-being and the sustainability of our business.

What we would like to see from operators:

The vast majority of online gambling brands we work with are very helpful and accommodating when it comes to compliance.

That being said, we believe it would be hugely beneficial if operators could provide affiliates with compliance guidelines and documents.

This should include the correct welcome offer and terms and conditions, and any requirements around certain terminology and phrasing.

In addition to this, they should provide the latest logos, graphics and images to be used, as well as guidance around publishing content of social media.

Most will provide this if asked, but it really should be sent automatically when an affiliate signs up to an operator’s programme.

Joining forces for improved compliance:

We also believe that more needs to be done when it comes to regulators and watchdogs working with operators and affiliates to better protect players.

At present, it seems as though the regulator has told operators the buck stops with them but haven’t provided crystal clear guidelines as to what is and is not acceptable.

For operators and affiliates to truly understand what standards they should be meeting, it is vital that regulators provide such guidance.

While there have been some complaints about the new requirements operators and affiliates have to adhere to, they are ultimately the right approach for the industry to take.

These changes are flushing out the bad actors and ensuring only those meeting the highest standards remain and this can only be a good thing for operators, affiliates and players.

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Affiliate Industry

ReferOn Heading to SBC Lisbon to Share the Latest Insights and Platform Improvements

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ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.

The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.

At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.

These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.

When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”

ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.

To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.

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Affiliate Industry

Casino Guru shortlisted in 2 categories for EGR Operator Awards

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EGR has revealed the shortlists for the EGR Operator Awards nominating Casino Guru in two categories, “Affiliate of the Year” and “Casino Affiliate.”

Being shortlisted for these prestigious awards highlights Casino Guru’s unwavering effort to build one of the world’s most comprehensive and complete database of casino websites.

The honor of competing against some of the industry’s biggest companies demonstrates Casino Guru’s unfaltering commitment to upholding the best standards as an affiliate company, which focuses on data-driven, fact-checked, and human reviews, as part of a growing database, running in the thousands.

Another integral part of the Casino Guru operations is the website’s commitment to Responsible Gambling and raising safer gambling practices in the industry through the company’s dedicated Gamtegrity platform. Gamtegrity is a multi-faceted effort that naturally underpins Casino Guru’s efforts in providing players and professionals with a better understanding of the pitfalls commonly associated with gambling.

Casino Guru Head of Content Maros Gasparik said:We are committed to raising the standards in terms of our own website and the value we bring to our visitors, but also in terms of the online gambling industry as a whole – making it better and safer for players. I believe the two nominations reflect these values, and we are always happy to see our efforts being acknowledged by reputable organizations such as EGR.

The value proposition that Casino Guru builds does not stop with simply reviewing a casino. The process involves a comprehensive behind-the-scenes work where dedicated data teams revisit and review casinos in the library to ensure that the website brings the most up-to-date information that players will ever need to find out about a brand, accounting for local regulation, safer gambling practices, terms and conditions.

The team fastidiously examines each casino’s offer to ensure that it presents consumers with an easy and clear understanding of the value each brand stands to bring. This process is then repeated throughout the year to ensure that the allocated value under the Safety Index, Casino Guru’s advanced rating system, is always accurate.

Casino Guru has repeatedly upheld its core principles of equity, fairness, and transparency, helping players not just read reviews but also mediate issues with casinos. The Casino Guru’s Complaint Resolution Center has already achieved unprecedented success early in 2024, returning $4,905,200 up to July.

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Affiliate Industry

Amusnet Announces Partnership with CasinoLandia

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Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.

“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.

“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.

CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.

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