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Ladbrokes Coral to Review Advertising Account

Niji Narayan

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Ladbrokes Coral to Review Advertising Account
Photo Source: diginomica.com
Reading Time: 1 minute

 

Ladbrokes Coral Group is reviewing its advertisement account. It is looking to enroll a new agency to work on its consolidated advertising account.

The process is being run through Oystercatchers and chemistry meetings will take place next week.

The selected agency will create campaigns and strategies for both Ladbrokes and Coral. It will also have the task of differentiating the two betting brands. The bookmakers merged in 2016, then online rival GVC Holdings acquired the combined company in a £4bn deal last year, creating one of the world’s largest gambling groups.

Cravens currently handles advertising for Ladbrokes, while Alpha Century works on Coral.

Dominic Grounsell, managing director of GVC UK sports brands, said the company requires a larger creative agency to take on the size and scale of Ladbrokes Coral’s new integrated, dual-brand approach.

He added: “We would like to thank both Cravens and Alpha Century for the amazing creative work that they have done in recent years with the Ladbrokes and Coral brands respectively. Both the Ladbrokes and Coral digital businesses have been the fastest-growing brands in the sector in recent years and both agencies have played a significant role in this success.

“We are now looking for one big integrated creative agency to take on both the Ladbrokes and Coral brands in a consolidated approach to drive the next phase of growth for both businesses.”

In 2017, Ladbrokes Coral awarded its consolidated £40m media planning and buying business to the7stars, which is not affected by this review.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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New Chief Executive Promises to protect Macau’s Gaming and Tourism Industry

Niji Narayan

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New Chief Executive Promises to protect Macau’s Gaming and Tourism Industry
Photo Source: macaubusiness.com
Reading Time: 1 minute

 

Ho Iat Seng, the new Chief Executive of Macau, has promised to protect the future of Macau’s gaming and tourism industries.

Speaking at a media conference in Beijing, Ho pointed to the “one country, two systems” principle and national security law as playing an important role in the stability of the city which in turn was vital to its ongoing prosperity.

“One can see that Macau has been doing quite well over the past 20 years in the one country aspect, including the enactment of a national security law. With such legislation, we can prevent interference by foreign influences. If they dare to come to intervene, we will make use of our law to safeguard the one country. We won’t allow foreign influences to have a hand in Macau’s affairs,” Ho said.

“Macau cannot afford to fall into chaos. Macau is a tourism city. Our major revenue comes from tourism and the gaming industry. We need to protect people’s livelihood,” Ho added.

Asked about the impending expiration of Macau’s six gaming concessions and sub-concessions in 2022 and the progress of plans for re-tendering, Ho explained that a draft had already been developed which would be refined and amended once the new administration takes over in December.

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Industry News

Patagonia Entertainment Signs Deal with Booongo

Niji Narayan

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Patagonia Entertainment Signs Deal with Booongo
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Patagonia Entertainment has signed an agreement with HTML5 games developer Booongo Games. This agreement will see Patagonia integrate a wide selection of slot titles onto its Gaming Aggregation Platform.

Patagonia clients will now be able to access Booongo’s cutting-edge portfolio, which includes top-performing games. The latest releases from Booongo such as Vikings Winter and Olympian Gods will also be made available on the Patagonia platform.

“Booongo Games places huge importance on creating immersive and engaging slot content. This raft of new games will be a welcome addition to our Gaming Aggregation Platform,” Victor Arias, Patagonia Entertainment’s Global Business Development Manager said.

“We’re excited to have signed this agreement with Patagonia and extend our base of clients in Latin America. Our partnership with Patagonia underlines the commitment we have for improving player engagement with the casino brands in Latin America and this will bring value for both Booongo and our partners,” Sebastian Damian, Commercial Director at Booongo said.

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EGT Interactive Launches its High-Quality Casino Slots in Spanish Market

Niji Narayan

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EGT Interactive Launches its High-Quality Casino Slots in Spanish Market
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Leading casino games supplier EGT Interactive has launched its high-quality casino slots in the regulated Spanish market.

The extensive customer base of vivelasuerte.es will now have access to the first batch of 20 of the hottest EGT slots. All slots also feature the attractive Jackpot cards game, which provides the players one more chance of great wins.

“We are extremely excited of this new partnership as it is a continuation of our long-term collaboration with Orenes Grupo in our land based operations. We have no doubt of the success of our portfolio as EGT games have already been in the market for quite some time and we have seen the great interest of the Spanish players. At the same time, we are happy to have one of the strongest operators in the market as a partner for the online operations as well as it will strengthen not only the position of our portfolio in the market but also our partnership,” Todor Zahariev, CEO of EGT Interactive said.

“We are delighted by the collaboration with EGT and the opportunity this provides to our online operations. Their games gives us a great confidence, backed up by a solid historical in several landbased Casinos of ours. The integration of this brand within our online slots and casino portfolio fits VivelaSuerte.es strategy of having products characterized by a quality seal that meet the highest standards,” Juan José López, Online and Sports Betting Director of VivelaSuerte.es, said.

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