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Raketech Appoints Måns Svalborn as New CFO

Niji Narayan

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Raketech Appoints Måns Svalborn as New CFO
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Raketech Group Holding PLC has appointed the current CFO Andreas Kovacs as its new Director of Business Development. The purpose is to further intensify the implementation of the company’s growth strategy.

Raketech also appointed Måns Svalborn as the company’s new CFO. Måns Svalborn will join the company on November 11 and will initially work alongside Andreas Kovacs to ensure a smooth transition into the CFO role.

Måns Svalborn is currently the CFO of Credorax Bank, where he has been part of the Maltese bank’s executive management team and responsible for Financial Control and Financial Operations.

“I am very happy to welcome Måns Svalborn as our new CFO. Måns is a highly skilled finance professional with relevant experience across reporting, accounting and audit which will be valuable in the continued development of our finance department. All in all, with Måns as new CFO and Andreas as Director of Business Development, I am confident that we are in a great position to continue building long-term shareholder value,” Michael Holmberg, CEO of Raketech said.

“As CFO, my assignment was to prepare the company for the IPO and since then I have gradually focused more on Raketech’s growth strategy and expansion work. This has become something of a passion, and I am happy to now be able to fully focus on this important task as Director of Business Development,” Andreas Kovacs said.

“Andreas has played an instrumental role in professionalising our finance department and built the foundation for our public disclosure as a listed company, while at the same time optimising the capital structure and working hard with potential M&A cases. As we are increasing the focus on geographical expansion and other growth initiatives, Andreas identified the need for someone to give this area its full attention. Given his experience, we believe it is optimal to have Andreas entering this role,” Michael Holmberg added.

Affiliate Industry

PartnerMatrix helps clients leverage real-time data via new API development

George Miller

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PartnerMatrix helps clients leverage real-time data via new API development
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PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

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Affiliate Industry

XLMEDIA to Offload Finnish Casino Assets

Niji Narayan

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XLMEDIA to Offload Finnish Casino Assets
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Publishing firm XLMedia has instructed Akur Capital to commence a process to sell the majority of its Finnish-facing Casino assets, along with certain other publishing sites.

This proposed disposal is in line with the company’s stated strategy of refining its publishing portfolio and refocusing on regulated and high-potential markets, to deliver more sustainable and predictable growth.

Any disposal proceeds from a successful conclusion over the coming months will be used, along with current balance sheet headroom, to expedite the Company’s strategy through the acquisition and development of content-rich, highly engaging sites in regulated and high growth markets.

“XLMedia has set out a clear transformation strategy to deliver the next phase of growth. We have already made significant progress with reshaping the organisation, reducing our cost base, strengthening the leadership team and building our core people skills and technological expertise,” Stuart Simms, CEO of XLMedia, said.

“The sale of our Finnish-facing casino assets will reduce the reliance on unregulated markets and accelerate the delivery of our strategy, providing additional capital for the acquisition of attractive assets in regulated and high growth markets, such as the burgeoning US sports market. I look forward to updating our key stakeholders over the coming months,” Stuart Simms added.

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Affiliate Industry

Rightlander Expands its Reach to Portugal and Bulgaria

Niji Narayan

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Rightlander Expands its Reach to Portugal and Bulgaria
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Affiliate compliance specialist Rightlander has launched its product and service portfolio in Portugal and Bulgaria.

Operators in these two countries will now have access to the full spectrum of Rightlander.com products including affiliate landing page tracker, PPC partner bidding tool, responsive affiliate finder, live enforcement and quick start.

“Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories. Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering,” Ian Sims, founder of Rightlander, said.

Rightlander’s distributor compliance database searches every website and generates a list of all locations to which the trademarks of an operator are referred and/or related.

It follows each link on the website towards its final destination, takes a screenshot and stores it in a personal library. This is designed to enable operators to have full oversight of the affiliates that link to their brands.

The platform also helps operators to schedule compliance breach incidents that will be immediately alerted when they occur allowing them to respond and fix instantly.

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