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Betinvest’s COO offers insights on land-based vs. digital debate

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Betinvest’s COO offers insights on land-based vs. digital debate
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The betting industry is almost unrecognisable to what it was less than a decade ago following the growth of mobile and online gaming. However, the days of the industry living off the fat of the land are far from over according to Betinvest’s COO, Max Dubossarsky.

With much of the gaming industry focusing on their igaming presence going into 2020, Betinvest is ensuring its strategy continues to develop leading online solutions whilst capitalising on the land-based gaming across the globe. “We have 20 years of relevant sports betting experience, clients operating worldwide and professional teams of IT specialists, traders, risk managers and more,” he explained. “As a result, we know how to run a retail betting business in a way that is sure to bring our partners stable profit. Currently we offer a cashier system and betting terminal software, both of which we developed in-house.”

With so much online connectivity and emphasis on online and mobile betting, it can be hard for operators to see the revenue opportunities in offline. As one of the leading international sports betting products and solutions providers for both online and land-based services, Betinvest believes land-based operations can stand out by providing something different for their customers who are looking for a unique experience. “Customers who frequent betting shops tend to be the ones who, for whatever reason, don’t want to bet online,” he continued. “Often they’re people who want to be a part of the betting community and interact with people who have similar interests. This is a specific category of customers operators cater for and, despite everything becoming digital these days, not all players want to bet online, and offline services will be around for many years to come.”

Terminal solutions can form a key revenue source for land-based operations, according to Betinvest, not just through player retention but by reducing cashier workload, appealing to introverted players and expanding the visual demand by streaming races, sporting events, lotteries and virtual games.

“Obviously, betting shops will evolve over time to meet players’ requirements,” commented Dubossarsky. “What’s more, betting shop customer personalisation can help to make the player-operator relationship smoother. I’m talking about using an omni channel approach where players have a single account which they can use to access both online and offline services. Using this approach means that operators can get a better idea of the audience profile and preferences in order to get more players involved in their loyalty programmes. Betting shops can also tailor promotional offers to their customers attracting players to a particular betting shop via localised promotions.

“It goes without saying that betting shops’ locations and the quality of their customer service are also contributing factors to the success and profitability of land-based services.”

In terms of different markets, Betinvest is keen to highlight the growth in offline success across the international landscape but warns newcomers to the sector how retail betting will develop differently in every country. Max Dubossarsky said: “Its potential for success depends on the local regulations, the country’s economic indicators, the quality of the internet coverage and, last but not least, the level of competition from other operators. This is why it’s particularly difficult to predict overall long-term trends in this sector of the industry.”

For operators looking to work offline, Betinvest COO predicts five core hurdles which need to be overcome before setting up shop in a new market: ensuring regulation of a particular region will allow the business to be profitable; working with a provider who holds a good reputation; finding the right staff to deliver first class customer service; choosing an optimum location; and finally, marketing to establish trust in a brand and deliver relevant promotions to local players.

Despite the scope of online and mobile gaming continuing to grow, looking forward Betinvest is optimistic about the growth of the offline sector in every major territory internationally. The brand is keen for operators to share this optimism and invest across both sides, delivering world class gaming for all types of players in every country.

“Asia has a lot of potential for the development of land-based betting services,” Max Dubossarsky continued. “Community is a very important aspect of their culture, more so than in other parts of the world. As for Europe, the tendency there is for betting shops to be located outside the city centre, and often they are integrated with sports bars. The number of betting terminals is increasing and progress is being made in customer service.”

He concluded: “Over the next few years, the betting industries of Africa and Latin America will be largely reliant on their retail businesses. On the one hand, this is because having a physical presence is important for establishing trust in a brand, but on the other, it’s due to a lack of regulations for online services and poor internet coverage. When it comes to the US, gambling has always revolved around local casinos where everyone could come and play. This is still relevant today and will continue to prevail in the coming years, even though sports betting, including the provision of online services, has been legalised.”

For more information, visit: www.betinvest.com.

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Introducing Tower Rush – The latest Turbo Game Release by Galaxsys

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Galaxsys, a leading game studio in the gaming industry, is thrilled to announce the launch of its latest turbo game, Tower Rush. The game offers players a thrilling gaming experience with its innovative gameplay mechanics and exciting bonus features.

The Procedure of Conducting the Game and the Winning Options

Tower Rush challenges players to strategically place building floors on top of each other, aiming to achieve the highest possible odds. With limitless potential for stacking floors, players can create an endless chain of structures while avoiding collapses. Successfully placing a floor results in winning corresponding odds, while a collapse leads to a loss.

The Procedure of Making Bets in the Game

To start the game, players specify their bet amount and press the “Build” button. Floors are dropped from above, and successful placement results in winnings. Players have the option to cash out or continue building. Multiple successful placements increase winnings exponentially, while a collapse allows players to start a new round.

About the Game:
In Tower Rush, the goal is to avoid collapses and secure wins by successfully placing each floor. When players successfully place the floor, the winning odds for each new floor will be multiplied by one another, and upon cashing out, the bet amount will be multiplied by this cumulative odds value.

Main Highlights:

  • Up to 3 Unique Bonus Floors: In the game, there are three different ways to receive bonuses: Frozen Floor, Temple Floor, and Triple Build.
  • Unique Game Concept: Tower Rush introduces an original gameplay concept that sets it apart in the iGaming industry.
  • Dynamic Animations: As we put player satisfaction at the heart of all the design decisions, the game is designed in a way that is the most convenient for the players, both visually and functionally.
  • Bonus Systems: FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.
  • Provable Fairness: We only use the most reliable and high-end Random Number Generator technologies to ensure true randomness.

Tower Rush is a unique turbo game, offering players up to three unique bonus floors, an original gameplay concept, dynamic animations prioritizing player satisfaction, and an advanced bonus system, all backed by provable fairness and latest innovation technologies.

For more information about the game please visit galaxsys.co/

 

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MGA Games presents Rainbow Gold Fortunes, a slot inspired by traditional Irish culture

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MGA Games, a leader in localised casino games for the iGaming industry, unveils a world of colour, excitement and riches in Rainbow Gold Fortunes, a casino game that immerses players in the essence of Irish culture. Starring a friendly Irish leprechaun, this new slot is filled with symbols typical of Irish culture, such as shamrocks, tankards, Celtic runes, pipes and mushrooms. Plus, traditional Irish music adds to the immersive experience.

This slot incorporates a 5×3 format with 20 paylines. Each win in the main game unleashes an explosion of excitement, replacing symbols and multiplying wins. Scatter symbols unlock access to the Free Spins screen, with even more powerful multipliers. Moreover, Rainbow Gold Fortunes features the exciting Cauldrons mini-game, which is accessed by landing three or more Bonus symbols in the main game. In this mini-game, 5 cauldrons filled with gold appear. The player must select cauldrons until all of them have been selected or Exit appears. The final prize is the sum of the accumulated prizes.

In MGA Games’ new release, the magic of Ireland and the excitement of a casino combine to deliver a unique, high-retention player experience with a variety of winning opportunities, whether in the main game, the Free Spins screen or its exciting mini-game.

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Kambi Group plc publishes 2023 Annual Report and Accounts

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Kambi Group plc, the world’s trusted sports betting partner, has today published its 2023 Annual Report and Accounts

This can be downloaded from the company website kambi.com or accessed via the PDF in this press release. The report is also available at .kambi.com/annualreport2023/.

Key highlights for Kambi during the year include:

  • A 13% increase in revenue to €173.3 million when excluding the one-off termination fee from Penn recorded in Q4 2022
  • €25.2 million in EBITA (acq)*
  • 10 new operator signings including Bally’s Corporation, LiveScore Group and Svenska Spel
  • Seven partnerships extensions including ATG, Betplay, LeoVegas Group and Rush Street Interactive
  • 60+ sportsbook launches across multiple markets in Europe, Latin America and the US
  • Repaid the full €7.5 million convertible bond previously held by Kindred Group to give Kambi full control over its future strategic direction

*EBITA (acq) = Earnings before interest, taxation, Items affecting comparability and amortisation on acquired intangible assets

The Annual General Meeting will be held on 21 May 2024 at 14:00 CEST in Birkirkara, Malta.

 

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