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Bragg Gaming Group signs deal with Seneca Gaming in partnership with Kambi Group

George Miller

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Bragg Gaming Group signs deal with Seneca Gaming in partnership with Kambi Group
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First major U.S. casino and sportsbook deal signals Bragg’s entry into the burgeoning U.S. gaming market with ORYX Gaming subsidiary

 Bragg Gaming Group announced today that it has signed a deal, subject to regulatory approval, with the Seneca Gaming Corporation (SGC), to provide casino services and player account management (PAM) to SGC’s three casinos located in Western New York, through subsidiary ORYX Gaming. The agreement is in partnership with global sports betting provider Kambi Group plc (Kambi), and signals Bragg’s first foray into the burgeoning U.S. gaming market.

SGC operates three Class III gaming operations in Western New York. The multi-channel agreement will see the Bragg-Kambi team provide ORYX’s world-class online gaming platform, including a PAM system, desktop and mobile gaming portal (when available), casino services and integration with Kambi’s cutting-edge portfolio of on-property sports wagering products inside Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca.

Seneca Resorts & Casinos, which recently became the exclusive casino partner of the Buffalo Bills, will begin the roll-out of on-property sportsbooks imminently, enabling all three casinos to offer sports betting before the end of the year. Bragg/Kambi also plan to launch online and mobile sports wagering and casino throughout the Seneca Resorts & Casinos network once those products are available in New York and regulatory clearance has been obtained.

In tandem with the Seneca agreement, Bragg also announced a global gaming arrangement with Kambi to explore and collaborate on strategic opportunities, focusing primarily on the burgeoning U.S. market.

“The agreement with Seneca and Kambi is a game-changer for Bragg,” said Dominic Mansour, CEO, Bragg Gaming Group. “The U.S. casino and sports betting market is rapidly expanding, and Bragg’s ORYX’s expertise in PAM, casino, marketing and operations services, and integrations between land based and online, positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

“I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service,” said Kristian Nylén, Chief Executive Officer of Kambi. “Through its brick and mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core. We believe this reputation will only be enhanced as its patrons begin familiarise themselves with the exciting sports betting experiences the Kambi Sportsbook offers.”

“The agreement with Bragg and Kambi is a huge win for our customers,” said Holly Gagnon, President and CEO of Seneca Gaming Corporation. “Providing access to sports betting has been something that our customers have long looked forward to, and Bragg’s world-class casino and player account management services, together with Kambi’s market-leading sports wagering products, will create a fantastic customer experience that we can’t wait to offer.”

Eastern Europe

Proposed Gambling Reforms Not Seem to Resonate Well in Ukraine, President Zelensky’s Ratings Down

Niji Narayan

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Proposed Gambling Reforms Not Seem to Resonate Well in Ukraine, President Zelensky’s Ratings Down
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A recent public poll conducted by the Kyiv International Institute of Sociology has revealed that the Ukrainian president Volodymyr Zelensky’s rating is down from 73% to 52% in just two months. Not-in-favour ratings also jumped from 7% to 19% in November. The series of reforms proposed by the president seems to have played against him.

President Zelensky has been a strong proponent of legalising gambling and recently Ukraine’s Cabinet of Ministers approved the government’s new Action Programme. The programme included a draft law which calls for the legalisation of gambling in the country.

The draft gambling law also calls for gambling operators to pay a license fee of UAH 38m for operating a casino in Kiev, UAH 25m for a casino in one of the four other cities with a population of a million or more and UAH 12.5m for a casino anywhere else.

The president speaking in favour of the gambling reforms has advocated that with regulated gambling markets there will be a decline in illegal gambling and also the funds received in tax from gambling operations would provide for social programmes.

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Latest News

Survey Reveals More Than 50% of English People Gambled in 2018

Niji Narayan

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Survey Reveals More Than 50% of English People Gambled in 2018
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The Health Survey for England 2018 has revealed that more than half of people aged 16 or older in England gambled at some point during last year. The results of the survey also showed that millions of people are overweight, drink too much alcohol, eat badly or fail to do enough exercise.

The survey showed that 53% of people had gambled in 2018, which included buying a lottery ticket, with 56% of men reporting that they had gambled against 49% of women. While the figures have fallen in recent years, the chief executive of NHS England, Simon Stevens, issued a warning not to infer the problems that gambling present had gone away.

“These new stats are a stark reminder of how common gambling is in our society and how easy it is to become addicted, particularly with the aggressive push into online gambling,” Stevens said.

“The NHS never stands still as health needs change, which is why we’re rolling out new specialist services to tackle mental ill health linked to gambling addiction, as part of our long-term plan. But it is high time that all these firms who spend many millions on marketing and advertising step up to the plate and take their responsibilities seriously,” Stevens added.

For this year’s study, 8178 adults and 2072 children (aged up to 15) were interviewed from households across England.

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Asia

Local Business Community Dismays at Hokkaido’s Withdrawal from IR Race

Niji Narayan

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Local Business Community Dismays at Hokkaido’s Withdrawal from IR Race
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The Hokkaido business community has dismayed at the announcement by Governor Naomichi Suzuki that the prefecture would abandon plans for an integrated resort (IR) due to environmental concerns.

Prior to the announcement it had been estimated that there would have been an investment of between JPY280 to JPY380 billion in an IR, bringing in annual turnover of over JPY 150 billion. It was widely hoped that this could be the long-awaited impetus to turn around the economy and help reverse the depopulation of Hokkaido. Instead, there has been huge disappointment for Tomakomai city and the local business community in the days since Governor Suzuki’s decision.

Tomakomai mayor Hirofumi Iwakura stated, “We are extremely disappointed and wonder why.”

In respect to comments by the Governor that an inability to conduct an environmental assessment on the proposed IR site within the timeframe given by the national government was behind the decision, Iwakura said, “If it was really just about the environment, we could find a way,” adding that the city will not drop its growth plan to revitalise the tourism industry and attract foreign visitors via an international resort.

Hiroaki Fujita, Chairman of the Tomakomai IR Promotion Council, said, “I am not satisfied that these plans have been shelved.”

Fujita said he would continue to be active in IR promotion activities in the future.

Tomoharu Miyamoto, Chairman of the Tomakomai Chamber of Commerce and Industry, stated, “I want people to understand that we need an IR and accept the challenge.”

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