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Gambling activity among Australian teenagers

George Miller

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Gambling activity among Australian teenagers
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The Growing Up In Australia Longitudinal Study of Australian Children found the most common gambling activity for 16-17 year olds was private betting with friends or family. However, some teenagers reported betting on sports and races which have strict age restrictions requiring people to be 18 years or over.

Australian Institute of Family Studies Director, Anne Hollonds said while most 16-17 year-olds did not gamble, a significant number – one in five boys and one in eight girls – reported spending money on at least one gambling activity in a 12-month period.

“The most common form of gambling for these teenagers was private betting with friends and family with no legal age restrictions, such as cards or maj-jong,” she said.

“However, about 5 per cent of 16-17 year-olds reported betting on sports games as well as horse and dog races which have strict age restrictions.  And despite acceptable proof of age being required for entry into gaming venues, about 2 per cent of 16-17 year-olds – some 9000 teenagers reported having spent money on poker machines, casino table games and Keno.

“Previous research has shown that heavy involvement in gambling during adolescence can lead to a variety of issues such as relationship problems and poor educational outcomes, and some of these young people might be at greater risk of gambling-related harm in the future.”

Institute researcher Dr Rebecca Jenkinson said the study identified a number of factors influencing teenagers’ gambling behaviours including individual differences, the family environment and the behaviour of friends.

“The study found that teenagers were more likely to gamble if they or their friends engaged in risky behaviours such as drinking alcohol, smoking cigarettes or using cannabis.  On the other hand, they were less likely to gamble if their friends had a positive attitude towards academic achievement and were interested in doing well at school,” she said.

“Boys who had either been the victim or perpetrator of bullying at school were also more likely to take part in gambling activities. However, this association was not found to be significant for girls.”

Dr Jenkinson said some differences were also observed in young people’s gambling behaviour depending on their parents’ gambling behaviour.

“In households where no resident parent reported having gambled in the previous 12-months, 11 per cent of teenagers had engaged in some type of gambling activity compared to 17 per cent of teenagers in households where one or both parents had gambled,” she said.

“In addition, the percentage of girls who reported playing gambling-like video games was significantly higher if they had a parent who also played these types of games.  However, this was not the case for boys.”

Dr Jenkinson said simulated gambling embedded in some video games was also a risk factor which could increase the likelihood of teenagers gambling with real money and developing gambling problems in the future.

“Our study found that the number of 16-17 year-olds who had spent money on at least one gambling activity in the previous 12 months was significantly higher among those who had also played gambling-like games during that time,” she said.

“These results support the argument that playing gambling-like games may increase the likelihood of some teenagers transitioning to commercial gambling in the future.”

Dr Jenkinson said future policies and initiatives aimed at reducing gambling related harm to young people might consider limiting the availability and marketing of gambling activities, such as ensuring stricter enforcement of acceptable proof of age for online gambling apps and entry into gaming venues.

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RubyPlay® launches new video slot Sun of Ra

George Miller

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RubyPlay® launches new video slot Sun of Ra
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After huge success of its exclusive launch of the Sun of Ra slot with GVC, RubyPlay® now announces its general release

RubyPlay® has today announced the general release of a new slot called Sun of Ra, having been exclusively released with GVC last week. The game invites players to bask in the power of the Egyptian sun as Ra, the Sun god and king of the Egyptian gods. Ra was revered as the creator of everything and now is your opportunity to discover the mystical secrets and treasures of ancient Egypt as you spin the reels.

The Sun of Ra slot is filled with features. Any Wild symbol can open the door to impressive payouts with the Jackpot Pick feature, where matching 3 coins awards a guaranteed jackpot. The Sunlight Spins’ hold and spin feature is triggered by 6+ coins, while 3+ scatters can activate Sunlight Spins or award free games with added wilds.

Ittai Zur, Chief Operating Officer at RubyPlay® said: “We at RubyPlay are very excited about the launch of Sun of Ra, and we believe it is potentially the biggest game we have released to date. We’re particularly proud of the Sunlight Spins feature which gives players a chance to win the €20,000 GRAND jackpot.”

Obdulio Bacarese, Director of Commercial Management at GVC said: “We launched Sun of Ra to our players last week and the response has been amazing, with consistent good levels of wagering from day 1, it’s been a huge hit.”

For more information on the Sun of Ra slot, go to: https://rubyplay.com/games/sun-of-ra/

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Affiliate Industry

PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa

George Miller

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PartnerMatrix joins forces with Affiliate Guard Dog and AffPapa
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PartnerMatrix is pleased to announce the inking of two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. The collaboration aims to increase user engagement, content reach for affiliate audiences and help build a trustworthy business environment.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. They proved their efficiency in bringing a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

“AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Josh Chan, Affiliate Guard Dog owner, says: “Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Lisa Stainfield, AffPapa Head, also shares that this partnership will bring value to both projects by benefiting the clients on all sides: “AffPapa is thrilled to be collaborating with PartnerMatrix – a system that makes affiliates’ lives easier to manage. We are looking forward to a multi beneficiary partnership, where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”

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SBOTOP Becomes Principal Sponsor of Leed United

George Miller

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SBOTOP Becomes Principal Sponsor of Leed United
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Leeds United and SBOTOP have entered into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club.

The deal will see the SBOTOP logo feature on the front of our famous white shirt from the start of the 2020/21 season.

The sponsorship represents the largest commercial deal in the club’s history.

SBOTOP, part of the Celton Manx Group, are held in high regard across the global betting industry.

Leeds United Executive Director Paul Bell said: “Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme”

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club.

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, Executive Director at Celton Manx/SBOTOP added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base.

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.

“These are exciting times for all concerned and we can’t wait to get started.”

The SBOTOP logo will feature on the front of our new adidas kit, due to launch later this month, as well as appearing as a sponsor on the club’s official training wear.

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