Aggregator GrooveGaming has once again surprised the market with a major incursion into Asia by signing a special deal with QTech Games, the fastest growing game distributor in Asia. This latest agreement with QTech Games significantly expands GrooveGaming’s global footprint even further, opening up established and emerging markets in Asia for accelerated growth.

This encouraging Asian news comes hot-on-the-heels of recent announcements that have seen the active aggregator claim significant wins in Latin America, Europe and Africa.

GrooveGaming’s 6-Continents Strategy is paying off, with more-and-more brands looking to develop interesting ventures with the dynamic aggregator of choice to tier-1 companies as well as operators and casinos across the industry.

GrooveGaming’s powerful content platform includes over 2500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration.

Recent new partnerships have consolidated GrooveGaming’s reputation with a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire, amongst others.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has been hitting the headlines over the last 18-months, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and focusing on high-quality customer service, together with what remains an unrivalled set of technology tools that operators can use to improve productivity and bottom-line performance.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

QTech Games has built a formidable digital one-stop shop, from slots and table games to instant win, virtual sports and live casino games. As the fastest-growing distributor in Asia over the past few years, QTech Games’ platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games said: “GrooveGaming are the most familiar name in aggregation today, they need no introduction, and we’re pumped at the prospect of being part of the energy that is driving GrooveGaming forward. They have the content, they have the technology, and they have the attitude to be a wonderful partner.”

Rebecca Sotomora, Head of Sales at GrooveGaming said: “In an era of customisation, QTech Games really delivers on their brand promise of tailoring content to different cultures. This is what makes them relevant to players and to the melting-pot that is Asia, everyone at GrooveGaming is excited by this new partnership and we look forward to being part of their further expansion in emerging markets with our portfolio behind them.”

Yggdrasil Gaming has signed a strategic Franchise IP licensing agreement with Flow Gaming, allowing the content supplier to take greater control of its B2B iGaming operation and to optimise its market roadmap offering. 

As part of the Franchise licensing agreement, Flow Gaming will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST™, and access to content created by YG Masters partners.

As a Franchisee to Yggdrasil, Flow Gaming will be able to effectively source and offer its own game content for distribution to its targeted market and cross-collaborate with other Franchisees globally, enabling it to accelerate the territorial reach and drive incremental revenue opportunities.

Flow Gaming is an Asian market leader in distributed casino technology and next-generation services. Their platform has the power to deliver the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and to stay ahead of the innovation curve. Over years of growth and success, Flow Gaming have recognised the importance of nurturing strategic relationships that reflect its culture of unwavering ethics and mutual respect.

Peter van Tuyl, COO of Flow Gaming, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Björn Krantz, Head of Publishing at Yggdrasil, said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.

“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry. 

“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”

Online operator continues rapid worldwide expansion

Casino and sportsbook operator group Soft2Bet has announced it has entered the Indian market as the company continues to extend its reach across new territories.

Four of the company’s popular products, Wazamba, Rabona, Nomini, and Campobet, will be available to the Indian market, with the company taking the rest of its multi-brand portfolio live in the near future.

The launch includes Soft2Bet’s casinos – a hit with players due to their gamification and customisable profile features, along with its sports books which carry cricket – the country’s most popular sport.

With a population in excess of 1.3 billion people, India is a huge emerging market, and this move further demonstrates Soft2Bet’s worldwide appeal as it continues to rapidly extend its global reach.

Uri Poliavich, CBDO of Soft2Bet, said: “We’re delighted to have taken our products to market in India and thrilled to deliver them to an exciting new audience.

“Global expansion is a key tenet for Soft2Bet, and placing our brands in front of such a large market is sure to lead to some very interesting opportunities in the future.”