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Soft2Bet’s Teodora Breskovska: What it takes to make a good brand?

George Miller

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Soft2Bet’s Teodora Breskovska: What it takes to make a good brand?
Reading Time: 3 minutes

 

Teodora Breskovska, Head of Casino for Soft2Bet, discusses the company’s impressive year and what players have to look forward to from its selection of innovative brands.

You’ve come a long way in a short time. What casino brands do you now operate, and which countries can players play them in?

Currently, Soft2Bet’s multi-brand portfolio consists of 13 unique casinos and sportsbook brands – 11 of them operate under the Curaçao gambling licence and two run under the MGA. We are constantly working on both updating them as well as on developing new ones which we launch every few months.

Our websites are created with the idea to gather people from all around the globe, therefore, they are translated into several languages, allow playing with various currencies and using local payment solutions as well as offering thousands of casino games to suit all gambling needs. Each brand has a unique look and feel and appeals to different types of customers – from casual players all the way to the regular Slot and Roulette players.

Of course, we have main markets, and the biggest ones for us are the Nordics and Central Europe. Players from these regions have different needs, but as already mentioned, we try to suit all preferences and not just meet but exceed players’ expectations.

You have some big name studios on the books. Could you talk us through some of the highlights?

We offer more than 2,500 games on our online casinos and all of them come from trusted iGaming companies. Working with the biggest casino suppliers in Europe, as well as with some rising stars on the market, allows Soft2Bet’s brands to provide players with the biggest variety of casino entertainment out there! Our online casinos have titles from giants like Play’n GO, NetEnt, Evolution, Pragmatic Play, Microgaming, Novomatic and others.

How many studios do you now take products from?

At present, we work with over 45 game suppliers, but we are in a continual communication process with new ones that might enrich our already bright portfolio. Thanks to our excellent collaboration with all partners, we manage to offer one of the largest gaming portfolios among all online casino operators and we are proud of the fact!

What were the latest studios that you integrated into Soft2Bet’s brands?

Not long ago, we shook hands with BeeFee, one of the most recognised casino software development studios. Now, most of our brands have their top-quality games integrated, meaning that our players enjoy even more entertainment options with high-end graphics, amazing sound-effects and ultra-modern bonus features.

Also, we’ve recently closed deals with Edict Gaming, which gave us access to the game portfolios of Gamomat, Bally Wulf and Mercur – German based iGaming software developers. We are impressed by the quality of their games and happy to provide our players with them. You know… Germans have quite a good reputation for creating things that work well, and these partnerships prove it 100%!

Tells us more about the other features that players can look forward to on the site.

If you follow us you know that this year, we released three new brands, two of which, namely Wazamba and Nomini, offer unrivalled online casino experience thanks to an inbuilt gamification. These online casinos exceeded all our predictions and turned out to be absolute blockbusters breaking all our records! It seems that people enjoy playing a game within a game – both brands allow clients to select a hero character (totems for Wazamba and fruits for Nomini) and collect points, unlock achievements, customise their hero, receive additional awards. What’s more, Nomini, our fruity casino land, attracts all sorts of players giving them the freedom to select a Welcome Bonus that suits their needs best. Upon registration, players choose one out of seven fruit avatars, each with unique bonus offers such as free spins, cash bonuses, cashbacks, live casino package. We’ve collected the best welcome bonus offers out there and put them into one brand. Nomini warmly welcomes players whatever their casino interests.

What are your plans for 2020?

Concerning the company’s growth and development plans, we are aiming to broaden our reach across regulated markets. For example, we are in the process of obtaining licenses for jurisdictions such as Sweden and Portugal.
When it comes to the development of our products, we plan to add layers of personalisation and customisation to our online casinos – that’s on our road map for the next year along with developing our own fast tournaments solution, instant player gratification mechanics and further levels of gamification and engagement tools which players can enjoy. We are planning to release a few more brands in 2020, all of which with come with remarkable innovative features, so stay tuned.

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