Connect with us
Affilka

Interviews

Exclusive Q&A with Boris Chaikin, CEO at Soft2Bet

Published

on

Exclusive Q&A with Boris Chaikin, CEO at Soft2Bet
Reading Time: 3 minutes

 

As Soft2Bet enters its fourth year, the company’s rapid-fire growth shows no sign of stopping. With 2019 spent releasing innovative brands and expanding into new markets the company has gone from strength to strength. European Gaming spoke to CEO Boris Chaikin about Soft2Bet’s beginnings, its swift progression, and its plans for 2020.

Soft2Bet has experienced a very exciting four years, how did it all begin and what has led to the company’s success?

The company was founded in late 2016 by a team of just five people and its rise has been meteoric. We now have more than 250 hugely talented employees which help design and launch numerous successful products, with thousands of games now available on our sites. Soft2Bet’s creation was centered around the ethic that the company would bring a unique approach to markets and brands. In less than four years, we’ve grown in a truly global company with offices in Ukraine, Bulgaria, Malta, and Cyprus with some of the brightest, open-minded individuals in the industry growing with us.

We build top quality online entertainment websites from scratch, and having honed our innovative designs and sound solutions, we’ve attracted customers from all over the world. Our casino and live sport offering are evolving month by month, keeping our brands fresh and exciting for all our customers. While some companies in the industry may have been around longer, our individuality and consistent development of new products has led us to the forefront of the sector.

The company’s focus was formally on B2C but last year you entered the B2B market – can you tell us why you chose to enter the sector?

We’ve not changed our focus as such, it’s more about diversification. Having acquired a wealth of experience in the B2C sector, it placed us in the exciting position of being able to develop projects and adapt to issues with solutions with which companies who have only B2B experience may not possess. The transition was a logical move with the development of our in-house platform and brands such as Wazamba.com, Nomini.com and Rabona.com becoming something operators wanted to use. Transitioning to any new market comes with its own opportunities and challenges, but with such an experienced team and with my decade-long background in B2B, it has been a rather exciting period for the company.

You mentioned Rabona, could you tell us more about your latest brand?

Rabona is named after the revolutionary football kick and the sportsbook and casino was developed to be just as innovative as the move itself. Its unique inbuilt gamification makes it a game changer for sports fans. By placing bets, players earn points allowing them to collect cards with football players and teams which they can exchange to unlock exciting bonuses. The merging of sports betting and gamification is rarely seen in the market and our analysis shows it’s very popular with players – increasing both their engagement and brand loyalty. Built around and powered by proprietary technology, with its innovative graphics and enhanced gamification, Rabona is designed with sports fans in mind.

What does Soft2Bet plan to showcase at ICE London this year?

Both Soft2Bet and its affiliate partnership, 7StarPartners, are gearing up to take ICE London by storm. We will be on Stand N9-524 showcasing our multi-brand portfolio featuring recent launches such as the aforementioned Rabona and the record-breaking casino Nomini, along with other leading brands including Wazamba, Campobet and YoYoCasino. We’re also exhibiting our state-of-the-art B2B product range, which includes a highly advanced casino and sportsbook platform, multi-currency payment systems, and multi-lingual titles from the world’s top gambling providers alongside expert affiliate marketing and design teams.

Advertisement Kasynos.Online
Click to comment

Interviews

SportCast interview: The success of BetBuilder with Fortuna Entertainment Group (FEG) and across Europe

Published

on

SportCast interview: The success of BetBuilder with Fortuna Entertainment Group (FEG) and across Europe
Reading Time: 3 minutes

 

OpenBet’s SportCast business continues to grow from strength to strength. In the US, many of the region’s leading US operators utilise its same-game parlay product as demand increases exponentially for this exciting form of betting.

However, the pioneers of the original and leading BetBuilder product remain fully focused on penetrating new markets across the globe, including Europe where it already holds a commanding position.

Recently, SportCast partnered with Fortuna Entertainment Group (FEG) in a move which significantly strengthens its presence in Central and Eastern Europe. We caught up with SportCast Managing Director Ryan Coombs to find out more about the innovative company’s products in Europe and its plans for the future.

 

How important is this deal with Fortuna in expanding both OpenBet’s and SportCast’s presence in Central Europe? How many operators in total do you supply your content to in this region?

Teaming up with an operator of the stature of Fortuna Entertainment Group (FEG) is a huge milestone for the business. The launch greatly increases our presence in Central and Eastern Europe where our products are firmly establishing themselves as cornerstones in the sportsbook offering.

It was clear from day one that we share an aligned vision in bringing premium engaging experiences to the market. We’re super excited to see the undoubted popularity of our product suite continue to grow with Fortuna’s customers.

 

How common are BetBuilder products in this region of Europe, and how can they elevate the betting experience across both retail and online?

SportCast’s vision is to remove the boundaries that exist when placing any bet a customer chooses. Our BetBuilder products facilitate this for sports fans within a single event. The popularity of BetBuilder in the region is growing daily, where our sports coverage and player market depth are particularly appealing to the next generation of consumers who demand a fully personalised experience.

We are constantly looking at ways to add more sports and markets to our offering as demand grows. Our products are designed to integrate seamlessly both online and in retail and have achieved huge success in both avenues around the world.

 

The deal with Fortuna includes a pre-built, quick-pick solution of BetBuilder –  how does this version compare to the original and why is it appealing to certain operators?

The pre-built/quick pick BetBuilder solution is the perfect companion to the full BetBuilder solution – where a selection of the most popular BetBuilder bets are presented to the end user. Whilst browsing the selections, the product provides instant engagement that truly gets the creative juices flowing. This often results in the customer building their own story in the full BetBuilder solution.

Its engaging nature has led to pre-built bets being given prime real estate on the homepages of sportsbooks has been very successful for our partners.

 

Can you give us an insight into SportCast’s initial success with Fortuna? Have bettors appreciated this new type of betting experience?

We initially launched the pre-built BetBuilder bets product with Fortuna, which has been a great success so far. Adding the full BetBuilder solution completes the experience and we are greatly looking forward to seeing the results of both products interacting in tandem with each other.

 

Do you have any plans to further expand your product offering for the European market?

Absolutely, SportCast prides itself on staying ahead of the industry curve with its global coverage of sports and competitions. The demand and success of our products in the European market has seen us quickly move to shortly release further European competitions in the likes of Ice Hockey and Basketball, which we know will be hugely popular with our partners in the region. Finally, In-Play is the main focus for our team in the coming year, so watch this space!

Continue Reading

Interviews

Exclusive Q&A with GAMING1 COO Interactive David Carrion

Published

on

Exclusive Q&A with GAMING1 COO Interactive David Carrion
Reading Time: 3 minutes

 

Having made the leap from CMO to COO Interactive, GAMING1’s David Carrion has set his sights on the company’s expansion in the Netherlands, the US and other regulated markets as it develops at pace.

European Gaming caught up with him on the leading gaming and sports betting partner’s exciting plans for these markets as well as his philosophy towards work.  

 

Since joining GAMING1 as a CMO over year ago, before being promoted to COO Interactive, how would you say your time at the company has gone?

So far, my time at GAMING1 has been better than I ever could have imagined. It’s been a fantastic journey that has allowed me the opportunity to meet some incredible people who have shown me exactly why it’s such as exciting company to work for.

Together, we’ve been able to lay the groundwork and infrastructure around scalable, data-driven products that will help the company grow in regulated markets considerably in line with our clear five-year strategic plan.

 

How has the change from CMO to COO Interactive been, was there anything that stood out as you’ve began to upgrade what you’ve delivered for Belgium’s favourite supplier?

Naturally, I’ve taken on a lot more responsibility with regards to our product offering. This has proved to be a very exciting challenge, especially with regards to expanding into new markets. Next on my list of objectives is to focus on aligning our business and technology objectives, which will ensure that we can dictate our own pace and set us on the right path to international success.

 

Your data-driven skills and experience have been a valuable asset to the company so far, how will you expand on these in your new role as COO Interactive?

We have a very strong vision of what we want to build, however, our customers often have other ideas on how to use our products. Because of this we’ve been able to utilise data and customer behaviour analytics as a great tool to drive us forward, while also helping us find a competitive advantage in the market. Naturally, customers expect the scalability and flexibility to grow their offering and we continue to optimise our products to facilitate that.

 

As GAMING1’s new COO, what are your main goals and aspirations?

Ultimately, my long-term aspiration is to see GAMING1’s growth and development explode way beyond our expectations by building an operational model based on scalability and speed. I would also like to see us consolidate our strong position as a market leader, while mounting a real challenge in new and emerging markets, such as the United States and the Netherlands.

 

With GAMING1 set to launch in the US and Netherlands towards the end of 2021, can you speak more about the company’s growth plans? 

We already hold a strong market share in some of the biggest existing regulated iGaming markets such as Belgium and Portugal, and we now have a real opportunity to grow in betting, which is incredibly exciting.

Our flexible business model and the way we operate our brands, joint ventures and turnkey solutions allows us to take on exciting opportunities in the United States and Netherlands. Our plan is to double our revenue by 2025, outperform market trends and become a truly international operator.

 

Last but not least, plenty of the people in the industry know about your extensive track record – how are you looking to bring that expertise to the table in the coming years as we enter a new era of gaming?

Firstly, it’s important to realise that people are the company, not just one individual. But in terms of how I’m going to bring my own expertise to the table, one day at a time! My approach has always been very straightforward: Be humble, have fun, and realise that difficult is not the same as impossible, as long as you’re well prepared.

As a result of hard work, common sense and a strong desire to succeed, I’ve gotten to where I am today. With those principles in hand, I believe I can elevate the performance of our talented teams to deliver on this new era of gaming, whatever direction that may take.

Continue Reading

Interviews

Q&A with Ohad Narkis, CO-founder of PlayOJO

Published

on

Q&A with Ohad Narkis, CO-founder of PlayOJO
Reading Time: 3 minutes

 

Why did you choose Mexico for the latest LatAm market in which to launch PlayUZU?

We believe that Mexico has the potential to become one of the largest and most vibrant online casino markets in Latin America and a place where our PlayUZU brand and the unique player experience that we offer is a great fit. The market ticks a lot of boxes in terms of viability – it has a large population of 130+ million people, a diverse media landscape and sensible marketing regulations – which will allow us to hit the ground running and start to drive awareness and generate market share from day one. We are already live in other LatAm countries and will use the lessons we have learned in these markets to really make a splash in Mexico.

 

What opportunities do you see in Mexico and how does the market compare to others in Latin America? 

The biggest opportunity for us is that there is a strong appetite for online casino and video bingo among Mexico’s large population but to date, the majority of online gambling brands live in the market have mostly catered to sports betting. PlayUZU is 100% focused on casino and bingo which makes us confident that we will be able to deliver a superior experience to players looking for a place to enjoy slots – we stock more than 3,000 in our lobby – table games, live dealer and, of course, video bingo. The focus on a more casual games offering also will allow us to target a different audience and seek advertising opportunities in less crowded media places.

 

How have you localised PlayUZU for the Mexican market? What can players expect when playing at the casino? 

So PlayUZU is the Spanish-language version of our flagship PlayOJO brand. This means the entire casino has been fully translated into Spanish and we also have a dedicated Spanish-speaking customer support team. In addition to this, we have localised the game lobby with slot content from providers that have proved to be popular in other Latin American markets.

It goes without saying that our live casino lobby is loaded with titles that have Spanish-speaking dealers and we have also added a wide range of video bingo titles from providers such as Zitro Gaming and Ortiz Gaming to meet the high demand we expect for these games. This will allow us to differentiate, as to date not many operators have added video bingo titles to their lobbies so this is an area where we can stand out from the get-go. We are also operating a fully localised peer to peer bingo product which we’re confident will do very well in MX. We are leveraging our experience from operating as a successful UK bingo site to Mexico, which is a much less crowded bingo market and we are confident that together with our casino proposition PlayUZU will become the default destination site for casual players in MX.

While PlayUZU has been fully localised for Mexico, players can expect the same fun, fair and transparent experience that has made PlayOJO and PlayUZU household names in markets around the world. This includes no wagering requirements whatsoever.

 

How are you driving awareness of the PlayUZU brand in Mexico? Will you be using the same marketing tactics as in European markets? 

We plan to be aggressive with our marketing activity, as we have been in the other markets where we are active. In Mexico, this will include above the line campaigns, and we have already joined forces with two TV media companies so that we can really go big from the moment we launch. This includes plans for a bespoke PlayUZU TV show! We will also be running social media and paid media campaigns, as well as other marketing activities. Initially, campaigns will focus on educating players but with the same fun and entertaining approach that we have used in other markets.

 

What are your plans for the wider LatAm market?

We believe that Latin America will become one of the largest online gambling markets in the world, so it is a region that we are monitoring very closely to identify opportunities for PlayUZU. We are already in the advanced stages of securing a licence in Buenos Aires city, Argentina, through a joint venture with a local partner. The market has only just opened up, so we are really keen to enter and leverage the first-mover advantage.

We are also keeping a close eye on Brazil but to date, the focus has been on sports betting and it remains unclear whether online casino will be included in enabling legislation. If we see strong indications that it will be, then we will certainly make a play in the market.

Continue Reading
Advertisement
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.