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EA Earns Nearly $1 Billion from Microtransactions Last Quarter

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EA Earns Nearly $1 Billion from Microtransactions Last Quarter
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Gaming company Electronic Arts has reported the earnings for its holiday quarter. The company performed ahead of expectations.

The revenue from EA’s microtransaction bucket– Live Services–reached nearly $1 billion. Another highlight was Star Wars Jedi: Fallen Order, which performed above expectations.

EA made $993 million from live services during the quarter ended December 31. For the 12 months as a whole, EA made $2.835 billion from microtransactions. EA made a total of $1.593 billion in revenue for the quarter and $361 million in profit, so as you can see, microtransactions are very big business for EA. A major part of EA’s microtransaction revenue comes from the Ultimate Team modes for EA’s sports games, including FIFA, Madden, and NHL.

All gaming websites also confirm that players have become more interested in eSports bets and tournaments.

The publisher also said Star Wars Jedi: Fallen Order performed significantly above expectations. EA was modelling sales of 6-8 million copies, but now the company is expecting sales to reach 10 million copies during the current fiscal year ending March 31.

Additionally, EA said Star Wars: Battlefront II performed above expectations as well due in part to the renewed interest in Star Wars overall thanks to The Rise of Skywalker and more.

EA also said Apex Legends saw higher player engagement during Season 3 than in Season 2, and EA will be looking to build on that momentum for the upcoming Season 4.

Also during the earnings call, EA re-confirmed its plans to launch a new Battlefield game on PlayStation 5 and Xbox Series X. The company is planning additional releases as well, EA CEO Andrew Wilson said. “We’ll be ready to lead with some of our top titles,” he said.

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Playtika Expands Leadership Team with Two Senior Hires

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Playtika Holding Corp. announced two new senior hires at Playtika: Gili Brudno as Chief Human Resources Officer (CHRO) and Darlan Monterisi as Executive Vice President and Global Head of Communications.

As CHRO and a member of the management team, Brudno will oversee Playtika’s global human resources strategy, building robust talent strategies and advancing the employee experience to progress Playtika’s position as a premier employer. Brudno is a seasoned human resources executive with extensive experience in global, large-scale organisations, as well as startups. Most recently, she served as BioCatch’s Chief People Officer, and previously served as SAP’s VP HR for the Global Services Sales Business. Prior to that, Brudno worked at TEVA Pharmaceutical Industries in various senior positions.

Monterisi will lead corporate and brand communications, including reputation management, media relations, public affairs, corporate digital and content, and employee engagement, and she will serve as a trusted strategic advisor to fellow executives, partnering across all aspects of the business. Monterisi joins Playtika from artificial intelligence company Dataminr, where she led corporate communications and brand. A former public affairs officer with the U.S. Marine Corps, Monterisi brings more than 20 years of experience to Playtika, having led internal and external communications programmes for companies including CA Technologies and Rockstar Games, as well as agencies Porter Novelli and Mullen.

“Gili and Darlan bring tremendous experience and perspective to Playtika. The strengths of these exceptional leaders will advance Playtika among our diverse set of stakeholders, helping propel us in realizing our ambitious vision,” said Chief Operating Officer Shlomi Aizenberg.

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David Orrick Receives European Casino Award

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David Orrick Receives European Casino Award
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David Orrick, Director of Industry Relations at Merkur Gaming, has been an established name in the international gaming industry for close to 30 years. Now he has been honoured for his many years of service: at the European Casino Awards ceremony in the Grand Connaught Rooms in London’s Covent Garden in February, he received the Jimmy Thomas Outstanding Contribution Award.

“This award means a lot to me. Any recognition from within the industry in which one is privileged to work is a great honour and particularly so in this case as it reflects on long service throughout the companies that I have worked with during my time in the industry,” David Orrick said.

The European Casino Awards honour products, services, operators and personalities of the European casino industry in 21 categories. The award ceremony is organised by Datateam Business Media, publisher of the renowned trade magazine Casino International. With the Jimmy Thomas Outstanding Contribution Award, David Orrick has been honoured for his exceptional commitment to the European gaming industry.

“David is an industry professional who knows and understands the world of gaming and its protagonists like no other. His expertise, professionalism and commitment are highly respected both within and beyond Merkur Gaming by industry and media representatives around the world. We are thrilled for him to have received this special award; it is an important acknowledgement of his contribution to the industry – which in David’s case has always been more of a passion than work,” Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming, said.

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The Mill Adventure Appoints Lukasz Dziedzia as CTO

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The Mill Adventure Appoints Lukasz Dziedzia as CTO
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Platform and white label solutions provider The Mill Adventure has appointed Łukasz Dziedzia as its new chief technology officer (CTO).

Dziedzia brings more than 15 years of software development experience into his new role which entails defining The Mill Adventure’s technology vision and strategy. As CTO, he will manage and lead the process optimisation for the tech team, as well as promote the company’s agenda for technology and innovation internally and externally.

“The Mill Adventure is a unique company where talent, technical excellence, and passion for innovation meet. I am truly honored to have this opportunity and responsibility as the company grows and faces new challenges. I look forward to helping the company continue its mission of bringing innovation to the industry,” Dziedzia said.

Dziedzia joined The Mill Adventure in 2019 as a senior software engineer and was among the project leads for the development of SmartLobbies and Betpool — features that pioneered smarter, more strategic approaches to iGaming operations and player experiences through advances such as artificial intelligence.

“I am extremely happy with this appointment. When it comes to inventing and innovating, Lukasz’s vision is only matched by his ability to connect people and processes. Naming him our new CTO underscores our commitment to building on our reputation for developing cutting-edge solutions and designing a better foundation for the industry,” Dario Arruda, CEO of Mill Adventure, said.

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