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EA Earns Nearly $1 Billion from Microtransactions Last Quarter

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EA Earns Nearly $1 Billion from Microtransactions Last Quarter
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Gaming company Electronic Arts has reported the earnings for its holiday quarter. The company performed ahead of expectations.

The revenue from EA’s microtransaction bucket– Live Services–reached nearly $1 billion. Another highlight was Star Wars Jedi: Fallen Order, which performed above expectations.

EA made $993 million from live services during the quarter ended December 31. For the 12 months as a whole, EA made $2.835 billion from microtransactions. EA made a total of $1.593 billion in revenue for the quarter and $361 million in profit, so as you can see, microtransactions are very big business for EA. A major part of EA’s microtransaction revenue comes from the Ultimate Team modes for EA’s sports games, including FIFA, Madden, and NHL.

All gaming websites also confirm that players have become more interested in eSports bets and tournaments.

The publisher also said Star Wars Jedi: Fallen Order performed significantly above expectations. EA was modelling sales of 6-8 million copies, but now the company is expecting sales to reach 10 million copies during the current fiscal year ending March 31.

Additionally, EA said Star Wars: Battlefront II performed above expectations as well due in part to the renewed interest in Star Wars overall thanks to The Rise of Skywalker and more.

EA also said Apex Legends saw higher player engagement during Season 3 than in Season 2, and EA will be looking to build on that momentum for the upcoming Season 4.

Also during the earnings call, EA re-confirmed its plans to launch a new Battlefield game on PlayStation 5 and Xbox Series X. The company is planning additional releases as well, EA CEO Andrew Wilson said. “We’ll be ready to lead with some of our top titles,” he said.

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Kindred Reports Decline in Revenue from Harmful Gambling in Q3

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Kindred Group has reported that the share of revenue from harmful gambling decreased to 3.3% in the third quarter of 2021.

Kindred is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent of revenue from harmful gambling by the end of 2023 and to report this on a quarterly basis. The purpose is to be transparent, contribute to a fact-based dialogue about harmful gambling, and raise awareness of the Group’s sustainability work. For the third quarter of 2021, the share of revenue from harmful gambling decreased to 3.3% from 4.3% in Q2 2021.

“We are pleased to see that the percentage of revenue coming from harmful gambling has decreased. Whilst we welcome this decrease, we do understand that we still have to work hard to further decrease this number. In line with our roadmap, our operational teams have worked to implement more proactive customer interactions, and this has resulted in an increase in the use of control tools to help customers stay in control,” Henrik Tjärnström, CEO of Kindred Group, said.

“We have also taken a more cautious approach towards the younger demographic, since this group is at a higher risk financially and is more prone to addiction. Therefore, we have set up tailored approaches to de-risk customers that are between 18-24 and we can already see the benefits from this action,” Tjärnström added.

On October 11, Kindred’s Head of Responsible Gambling and Research, Maris Catania, together with her PhD tutor, Professor Mark Griffiths, published a peer-reviewed research paper that examines the application of DSM-5 criteria for gambling disorder to actual online gambling behaviour. This notion and approach are the basis for the ideology behind Kindred’s behavioural monitoring system.

Kindred announced it will continue to work on publishing more research to increase the transparency of information through empirical studies.

“To limit harmful gambling, the behaviour has to be identified in the first place. Our research provides Kindred with actual examples of the types of behaviour engaged in by problem gamblers, which could be used by the player protection team to identify potential markers of harm,” said Professor Mark D Griffiths, Nottingham Trent University.

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SYNOT Games Enters Croatia with Novomatic’s Admiral Casino

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SYNOT Games has launched its entire slots offering with Admiral Casino, a leading gaming brand under the Novomatic Group.

The Croatian operator will have access to SYNOT’s ever-expanding portfolio of online slots, including player-favourites such as Respin Joker, Book of Secrets as well as recently released titles such as Wild Blooms, Joker 40, Alchemist’s Gold.

“Our partnership with Admiral Online Casino is a crucial step towards growing in regulated markets. We believe that a well-balanced mixture of graphics, sound, math and functionality creates a seamless player experience. Combined with the newest technology, current trends and market preferences, we aim to keep Admiral’s players entertained,” Dagmar Cvrcková, Sales manager at SYNOT Games, said.

“We feel extremely confident about including SYNOT Games’ portfolio in our online content library. Their games will be an asset with a high potential of becoming our players’ favorite titles. And that is a surefire way towards a successful partnership,” Žarko Žuvela, Head of Admiral Online Casino, said.

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Mansion Group Launches Online Casino Brand in Spain

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Online gaming operator Mansion has launched its MansionCasino brand in Spain.

The new online offering is licensed by Spanish gambling regulator Dirreción General de Ordenación del Juego (DGOJ) and adds to the operator’s existing casino brands Casino.com and Slots Heaven, as well as its MansionBet sportsbook.

The new site provides Spanish players with a wide range of online slots as well as live dealer casino games from suppliers Evolution and Playtech.

“We are thrilled to introduce our MansionCasino brand in Spain, and continue to provide award-winning customer support with a dedicated Spanish customer support team based in our new Spanish office,” said Mansion CMO David Murphy.

“This, along with our heritage and expertise, will allow us to deliver a best-in-class experience for players, in a safe environment, whilst growing our casino brand within the market.”

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