ICE London, Martin (SKS365) about italian market: “It is in times of difficulty that it is even more important to find one’s identity and values again” – European Gaming Industry News
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ICE London, Martin (SKS365) about italian market: “It is in times of difficulty that it is even more important to find one’s identity and values again”

George Miller

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CasinoBeats Malta, Martin (SKS365): “This emergency and the crisis have given a boost to the omnichannel strategy”
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SKS365’s new CEO: “Italy can return to being that European regulatory model with the support of operators and legislators. The risk of demonizing a sector is losing credibility especially at an international level”

What has been happening in Italy since last summer in gaming and betting market brings with it an important message, that we must transmit from Italy to the international industry: prohibiting a habit does not cancel it, keeping silent a problem does not solve it, breaking down a sector does not regulate it – said Alexander Martin, the new CEO of SKS365, at Country Briefing panel Italian gambling advertising ban – Why is it a “losing game”?’ by LOGICO – “Worse is when these decisions not only do not constitute a solution, but configure another problem: disinformation and disorientation towards the customer, the difficulty of understanding what is legal and what is not. Operators, consumers, media, the State itself, all have been affected by what is known as AD BAN, which has been discussed and written so much since before it came into force. The Italian case is a warning to everyone on how two delicate and important problems such as pathological gambling and criminal infiltrations in the sector should not be addressed. It is not about money or business – continued Martin, named CEO at SKS365 last December – But about ethics and professionalism of a sector that, in recent years above all, has perfected itself to become an ally of Institutions, Authorities and Police Forces in reporting offenses and malfeasance, as well as first promoter responsible gaming as a pure form of entertainment and fun. We must work together in order to spread a culture of responsible gaming, a necessary condition first in the fight against pathological behaviour. Therefore, it is essential to have a constructive dialogue between all the actors involved in order to harmonize the legislation and comply with international standards, to balance the protection needs of order and public health with the necessary survival of the Italian gaming sector.”

Industry News

Gaming Revenue in Spain Drops 50% Year-on-Year

Niji Narayan

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Gaming Revenue in Spain Drops 50% Year-on-Year
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According to an annual report on gaming compiled by industry association Cejuego with the University Carlos III of Madrid, gambling revenue in Spain has dropped by 50% year-on-year.

The report shows gross revenue for all products and channels was €4.35bn for the period up until the end of October, down 50% compared to the same ten months in 2019.

Of the revenue reported so far this year, private companies generated €2.45bn while the state-owned Organización Nacional de Ciegos Españoles (ONCE) and Sociedad Estatal Loterías y Apuestas del Estado (SELAE) generated €1.9bn.

“Despite the fact the drop in income from gaming companies is higher than that recorded in other sectors such as fashion, automobiles or in-store sales in department stores, we have managed to reduce ERTES [temporary layoffs or reductions in hours] to 15 per cent of the workforce, so that 85 per cent of employees in the sector are working at the moment,” Alejandro Landaluce, CEO of Cejuegos, said.

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Industry News

Scientific Games Integrates BlueRibbon’s Jackpot Solution into its OpenGaming Platform

Niji Narayan

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Scientific Games Integrates BlueRibbon’s Jackpot Solution into its OpenGaming Platform
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Scientific Games Corporation has integrated BlueRibbon’s customisable jackpot solution into its OpenGaming platform.

This new partnership strengthens Scientific Games’ OpenGaming, providing partners across regulated markets with the ability to create bespoke jackpots within games via BlueRibbon’s software.

Kaizen Gaming brand Stoiximan has become the first OpenGaming customer of Scientific Games to utilise the marketing tool following this new agreement, with the software to be rolled out with all the Company’s customers in the coming months.

“The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe,” Amir Askarov, Co-Founder & CEO of BlueRibbon, said.

“Providing an innovative and wide product range has been our priority, and we wanted to include the customizable jackpot software that BlueRibbon provides into our offering. Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience,” Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming, said.

“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS. Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise,” Dylan Slaney, SVP Gaming, Digital at Scientific Games, said.

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Grand Korea Leisure Temporarily Closes its Busan Lotte Venue

Niji Narayan

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Grand Korea Leisure Temporarily Closes its Busan Lotte Venue
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Grand Korea Leisure Co (GKL) has confirmed that its Busan Lotte venue has closed due to a new wave of Covid-19 infections. The closure will run until 9 am on December 15, according to a filing by the company.

GKL had previously confirmed that two resorts in Seoul, Gangnam Coex Seoul and Gangbuk Millennium Seoul Hilton, would close from 12 am on November 24 until 9 am on December 8.

As a result of the Busan shutdown, the firm has increased its estimate of the economic impact of the new shutdowns to KRW5.5bn (US$5m) based on average daily net sales for July to September.

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