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Inspired Virtual Sports Are Filling The Live Sports Gap

Zoltan Tundik

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Image by Omar Medina Films from Pixabay
Reading Time: 2 minutes

 

4.8 million viewers tuned in to watch the Virtual Grand National 2020 created by Inspired Entertainment, Inc. (Inspired”) (NASDAQ: INSE), the Company announced today. Potters Corner won the virtual race, but the real winner was NHS Charities Together, the UK National Health Service organization that will receive the event’s approximately £2.6 million in profits, donated by Inspired and all bookmakers operators as part of the fight against COVID-19.

Inspired’s Virtual Grand National was televised on ITV in the UK at 5:00 PM on Saturday, April 4, 2020, in place of this year’s Randox Health Grand National, which was canceled due to ongoing COVID-19 concerns. Featuring a stunning, fully accurate re-creation of the Aintree Racecourse, Inspired delivered an ultra-realistic 3D CGI representation of The Grand National, as officially licensed by the Jockey Club, allowing viewers to experience the world’s most exciting and iconic steeplechase using the latest, best-in-class graphics animation.

“Virtual Racing has predominantly been used as an added feature, providing a continual stream of betting content during quiet periods or leading up to some of the biggest sporting events. However, this year’s race has proven Virtual Sports are realistic enough to take center stage,” said Steve Rogers, Chief Commercial Officer of Virtual Sports for Inspired. “In addition to the extensive viewership, Virtual Grand National was trending second worldwide on Twitter on Saturday.   This is a great example of how Virtual Sports can plug the gap and bring people together for some relief during these difficult times just as real sports do.”

The Virtual Grand National TV special featured the 40 horses and riders who were most likely to run in the Aintree spectacular. 18-1 shot Potters Corner, the Coral Welsh Grand National winner, clung on to beat Walk In The Mill, earning a place in the virtual history books. Tiger Roll, who won the 2018 Virtual Grand National and was the 2018 and 2019 Grand National champion, was the 5-1 favorite but finished fourth.

 

Major betting operators throughout the UK offered odds on the Virtual Grand National and contributed their profits from the race to NHS Charities Together as did Inspired.

Announcing the donation to NHS Charities Together, Betting and Gaming Council Chief Executive Michael Dugher said, “We are overwhelmed with the public support for the Virtual Grand National and for NHS Charities Together. Millions joined in the fun in honor of one of Britain’s greatest sporting events and helped raise a fantastic amount for our brave heroes in the NHS. It was heartwarming to see pictures on social media of so many people enjoying themselves.”

Inspired’s Virtual Sports uses life-like graphics to mimic the experience of real sports betting, thanks to the technology that has evolved over nearly two decades. Each event lasts around 90 seconds and games are designed to be easy to play.   Inspired has the largest array of sports available 24/7, providing a consistent stream of sports betting content, even at times when live sports are not feasible. Virtual Sports provide new revenue streams for gaming providers that can be easily integrated into existing sportsbooks and websites.   Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.

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Study Confirms High Rollers Gambled in Macau Despite COVID-19

Niji Narayan

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Study Confirms High Rollers Gambled in Macau Despite COVID-19
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A new study released by the Macau Research Centre has found that 60% of those who visited Macau during the COVID-19 pandemic did so for gambling, with each willing to spend around MOP$87,000 on average.

The research centre surveyed 103 visitors between March and May, of which 93.2% were from mainland China. With the threat of a 14-day quarantine upon leaving Macau, research showed those mainlanders chose to stay longer, with an average stay of 6.7 days. Around 59% stayed for more than five days.

The study also found that 59% of those surveyed visited Macau for gaming, while 87% had conducted gaming activities. Their gaming budget ranged from MOP$1,000 to MOP$500,000, with an average of MOP$87,000.

“Compared to the mass market, the spending decisions of this group of high-end customers may be less influenced by macroeconomic and social sentiment,” the study said.

Moreover, the visitors spent another MOP$45,549 during their visits on average, mostly on dining, shopping and hospitality.

The study also found the arrivals had visited Macau an average of 5.8 times in the last 12 months, while 83% of them had visited Macau at least three times in the last 12 months.

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eSports

LG Electronics Launches LG Gaming eSports Channel

Niji Narayan

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LG Electronics Launches LG Gaming eSports Channel
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LG Electronics UK has launched its esports and gaming-dedicated channel “LG Gaming” in collaboration with Kairos Esports. The channel will serve the esports and gaming communities “with specifically tailored content and services.”

LG Gaming will additionally feature unique visual elements likely to highlight a selection of LG Electronics hardware and focus on delivering gaming content exclusively.

“The gaming and esports community is one of the most unique and exciting communities in the world, and as one of the leading providers of esports products, it’s incredibly important to us to have a real and authentic involvement with the culture,” Carolyn Anderson, Marketing Director at LG Electronics UK, said.

“LG Gaming provides us with a new opportunity to connect and get involved in a way that we never have before, and we can’t wait to reveal some of the activities we have planned – starting with upgrading our fans’ set-ups at home,” Carolyn Anderson added.

“It’s a really exciting time for us at Kairos Esports as we go from strength to strength, having now launched many of the largest and most successful gaming and esports brand activations globally within the last year. This new launch with LG has been a big focus of the team recently and we can’t wait to show the gaming and esports community just how valuable LG Gaming can be to them,” Drew Townley, CEO of Kairos Esports, said.

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Industry News

Betsoft Enters Partnership with Alea

Niji Narayan

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Betsoft Enters Partnership with Alea
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Casino content developer Betsoft Gaming has partnered with global casino operator Alea.

The deal will see Betsoft’s full range of premium slot games, including latest releases Quest to the West and Back to Venus as well as hit titles Monster Pop and Take the Bank, available on Malta-licensed Alea’s top casino brand, Slotsmillion.

Betsoft’s content portfolio consists of more than 190 RNG titles complete with highly engaging and profitable math models proven to attract, engage, and retain players.

“We are delighted to be working with Alea Gaming, who operate one of the most exciting gaming brands on the market in Slotsmillion and we look forward to establishing a long-term partnership. We are consistently looking to grow our regulated market presence and Alea are a perfect partner for us as we look to achieve our aims as a business,” Annamaria Anastasi, Marketing Director of Betsoft Gaming, said.

“We are thrilled to be able to offer Betsoft’s award-winning content to our customers. They have some of the most engaging and innovative casino content on the market, and it has proven to be really successful across a number of jurisdictions. We look forward to a long and successful partnership with them,” Alex Tomic, Co-Founder of Alea, said.

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