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Is Microgaming About to Kick Off a Franchise Trend in Slots?

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Is Microgaming About to Kick Off a Franchise Trend in Slots?
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Online slots have served to expand movie and TV franchises for some time, with the popular iGaming titles often helping to bring more viewers to a certain entertainment release on the big or small screen. Microgaming has wide experience of boosting franchises after creating slots like Game of Thrones and Bridesmaids, but now it appears as though the Isle of Man-based developer is looking at boosting its library by extending one of its most popular games into a series. Could this be the beginning of a new trend in the industry?

Mega Moolah is Iconic

Mega Moolah is one of the most iconic and influential slots on the market and has paid out over $1 billion since its release over ten years ago. It put the progressive jackpot subgenre of slots on the map, and has been in the news numerous times because of the staggering wins it has awarded. Indeed, Mega Moolah has broken jackpot records on a number of occasions as it has tussled with NetEnt’s Mega Fortune for the top spot. The Microgaming title currently holds the crown for the highest payout after one lucky player claimed €18,915,872 in September 2018.

The prize money has reached such incredible amounts, due to the fact that all the Mega Moolah slot games are linked, and the money invested in them accumulates. Eventually, it is paid out to one winner randomly like a lottery. Each year, there are huge wins reported in the news. Despite some of these wins being numerically higher, the Guinness World Records recognizes British soldier Jonathan Heywood’s £13.2 million win in 2015, as the biggest jackpot won on any online slot game in internet history.

New Games are All About the Huge Wins

The first new title that expanded the Mega Moolah franchise was Atlantean Treasures: Mega Moolah, which was released more than a decade after its predecessor. The game features a completely different theme to the original, with this one being set underwater rather than on the plains of the Sahara. But the games are connected in that the progressive jackpot from the new game, is linked to the main jackpot prize of Mega Moolah. This means that there is the potential for the wins from either of the games to be even bigger than those that have already come before.

Because of the popularity of this new instalment, Microgaming has decided to bring out another game to extend the series. This is Absolootly Mad: Mega Moolah, which is also linked to the progressive jackpots on the Mega Moolah network. Just like Atlantean Treasures, this title has its own unique theme. It takes inspiration from Alice in Wonderland and features fantasy elements. The regular game can dish out wins of up to 2,343 times your stake, but there is the potential for much more if you hit the progressive jackpot.

Other developers may be forced to follow in Microgaming’s footsteps and extend their progressive slot franchises. Otherwise, they may not stand a chance of beating the industry powerhouse for the biggest jackpots. With NetEnt and Playtech in a fierce scrap with Microgaming to be the top iGaming developer, it would be reasonable to expect them to release sequels to their most popular games as well.

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FDJ and Heritage Foundation Donate €1.26M to YMCA Paris for Restoration Project

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French national lottery operator Française des Jeux (FDJ) has made a €1.26m donation to mark this year’s European Heritage Days.

Late last month, FDJ embarked on its fifth “Mission Patrimoine,” a scheme to raise money for protecting and restoring heritage sites.

Now, in the same vein, FDJ and French heritage foundation Fondation du Patrimoine have joined forces to help restore a piece of Parisian history.

The YMCA Paris, located at 14 Rue de Trévise, was inaugurated in 1893 and houses the world’s oldest basketball court.

In a bid to maintain this site, a registered historical monument “weakened by time,” FDJ and Fondation du Patrimoine have awarded the YMCA €1.26m.

“Contributing to the renovation of the YMCA site, weakened by time, and bringing it back to life is a source of great pride for FDJ, our Corporate Foundation and employees,” FDJ Chairman and CEO Stéphane Pallez said.

“The YMCA project allows us to combine our various societal commitments in the areas of heritage, sport and youth,” she added.

In August, FDJ launched the latest incarnation of its Mission Patrimoine. This involved a scratch card campaign and several Loto draws to raise money for Fondation du Patrimoine.

Célia Vérot, General Manager of Fondation du Patrimoine, said: “The YMCA Paris site proves that beyond its cultural or architectural interest, heritage can play a very useful social role.

“With the support of FDJ and the FDJ Foundation, Fondation du Patrimoine promotes the financing of heritage projects with an impact in terms of inclusion and integration.”

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Gaming Corps Appoints Victoria Bonner as CMO

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Stockholm-listed Gaming Corps has appointed Victoria Bonner as its chief marketing officer and confirmed the departure of chief communications officer Erika Mattsson.

Mattson is leaving the Malta-licensed supplier at the end of this month after nearly four years in the role, with Gaming Corps chairman Claes Tellman temporarily taking on responsibility for communications and investor relations until a replacement has been appointed.

New CMO Bonner boasts extensive industry experience, having held marketing roles at leading gaming suppliers including Relax Gaming and Pragmatic Play.

Gaming Corps CEO Juha Kauppinen said: “I would like to wish Erika the best of luck in her new role and at the same time take this opportunity to thank her on behalf of everyone in the leadership at Gaming Corps for these years. I also want to welcome Gaming Corps’ new chief marketing officer Victoria Bonner who I am confident will to bring the knowledge, network and commitment to the industry, which is necessary for the further expansion and marketing of Gaming Corp’s next generation casino slots and other games.”

Commenting on her appointment, Bonner said: “Gaming Corps is at an exciting point in its journey where organic positioning has translated into an impressive commercial pipeline.

“The products and strategy of the company’s branded offering are exactly what the industry is asking for right now, and with a new, greater focus on marketing, I am very happy and excited to join a company that is right on the threshold of becoming a prominent name in the industry. I want to extend my heartfelt thanks to Erika for her work and the incredible foundation she laid.”

Mattsson added: “Warm thanks to everyone I have had the privilege of working with during these almost four years, above all thank you to my friends in the management. I am also very pleased to have recently welcomed Victoria and that the company has reached the point where a wholehearted investment in marketing is possible.

“I have great confidence in Victoria as well as in Gaming Corps facing a bright future and looking forward to closely following the continued journey as a friend and shareholder.”

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International Game Technology PLC Announces Completion of Sale of Italian Commercial Payment Business to PostePay S.p.A.

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International Game Technology PLC announced that its wholly owned subsidiary IGT Lottery S.p.A. has completed the sale of its Italian proximity payment business to PostePay S.p.A. – Patrimonio Destinato IMEL for €700 million.

The negotiated sale price represented an enterprise value of €630 million and approximately €70 million of net unrestricted cash. The business held approximately €140 million in unrestricted cash at the closing. The increase in unrestricted cash is primarily attributable to timing of vendor payments and operating cash flows generated since December 31, 2021. IGT will use the proceeds from the transaction primarily to pay transaction expenses and reduce debt.

UBS AG acted as lead financial advisor and fairness opinion provider to IGT, UniCredit S.p.A. acted as financial advisor to IGT. Advant-Nctm acted as legal advisor to IGT and KPMG acted as financial due diligence and tax advisor to IGT.

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