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Is Microgaming About to Kick Off a Franchise Trend in Slots?

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Is Microgaming About to Kick Off a Franchise Trend in Slots?
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Online slots have served to expand movie and TV franchises for some time, with the popular iGaming titles often helping to bring more viewers to a certain entertainment release on the big or small screen. Microgaming has wide experience of boosting franchises after creating slots like Game of Thrones and Bridesmaids, but now it appears as though the Isle of Man-based developer is looking at boosting its library by extending one of its most popular games into a series. Could this be the beginning of a new trend in the industry?

Mega Moolah is Iconic

Mega Moolah is one of the most iconic and influential slots on the market and has paid out over $1 billion since its release over ten years ago. It put the progressive jackpot subgenre of slots on the map, and has been in the news numerous times because of the staggering wins it has awarded. Indeed, Mega Moolah has broken jackpot records on a number of occasions as it has tussled with NetEnt’s Mega Fortune for the top spot. The Microgaming title currently holds the crown for the highest payout after one lucky player claimed €18,915,872 in September 2018.

The prize money has reached such incredible amounts, due to the fact that all the Mega Moolah slot games are linked, and the money invested in them accumulates. Eventually, it is paid out to one winner randomly like a lottery. Each year, there are huge wins reported in the news. Despite some of these wins being numerically higher, the Guinness World Records recognizes British soldier Jonathan Heywood’s £13.2 million win in 2015, as the biggest jackpot won on any online slot game in internet history.

New Games are All About the Huge Wins

The first new title that expanded the Mega Moolah franchise was Atlantean Treasures: Mega Moolah, which was released more than a decade after its predecessor. The game features a completely different theme to the original, with this one being set underwater rather than on the plains of the Sahara. But the games are connected in that the progressive jackpot from the new game, is linked to the main jackpot prize of Mega Moolah. This means that there is the potential for the wins from either of the games to be even bigger than those that have already come before.

Because of the popularity of this new instalment, Microgaming has decided to bring out another game to extend the series. This is Absolootly Mad: Mega Moolah, which is also linked to the progressive jackpots on the Mega Moolah network. Just like Atlantean Treasures, this title has its own unique theme. It takes inspiration from Alice in Wonderland and features fantasy elements. The regular game can dish out wins of up to 2,343 times your stake, but there is the potential for much more if you hit the progressive jackpot.

Other developers may be forced to follow in Microgaming’s footsteps and extend their progressive slot franchises. Otherwise, they may not stand a chance of beating the industry powerhouse for the biggest jackpots. With NetEnt and Playtech in a fierce scrap with Microgaming to be the top iGaming developer, it would be reasonable to expect them to release sequels to their most popular games as well.

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Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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