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Is Microgaming About to Kick Off a Franchise Trend in Slots?

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Is Microgaming About to Kick Off a Franchise Trend in Slots?
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Online slots have served to expand movie and TV franchises for some time, with the popular iGaming titles often helping to bring more viewers to a certain entertainment release on the big or small screen. Microgaming has wide experience of boosting franchises after creating slots like Game of Thrones and Bridesmaids, but now it appears as though the Isle of Man-based developer is looking at boosting its library by extending one of its most popular games into a series. Could this be the beginning of a new trend in the industry?

Mega Moolah is Iconic

Mega Moolah is one of the most iconic and influential slots on the market and has paid out over $1 billion since its release over ten years ago. It put the progressive jackpot subgenre of slots on the map, and has been in the news numerous times because of the staggering wins it has awarded. Indeed, Mega Moolah has broken jackpot records on a number of occasions as it has tussled with NetEnt’s Mega Fortune for the top spot. The Microgaming title currently holds the crown for the highest payout after one lucky player claimed €18,915,872 in September 2018.

The prize money has reached such incredible amounts, due to the fact that all the Mega Moolah slot games are linked, and the money invested in them accumulates. Eventually, it is paid out to one winner randomly like a lottery. Each year, there are huge wins reported in the news. Despite some of these wins being numerically higher, the Guinness World Records recognizes British soldier Jonathan Heywood’s £13.2 million win in 2015, as the biggest jackpot won on any online slot game in internet history.

New Games are All About the Huge Wins

The first new title that expanded the Mega Moolah franchise was Atlantean Treasures: Mega Moolah, which was released more than a decade after its predecessor. The game features a completely different theme to the original, with this one being set underwater rather than on the plains of the Sahara. But the games are connected in that the progressive jackpot from the new game, is linked to the main jackpot prize of Mega Moolah. This means that there is the potential for the wins from either of the games to be even bigger than those that have already come before.

Because of the popularity of this new instalment, Microgaming has decided to bring out another game to extend the series. This is Absolootly Mad: Mega Moolah, which is also linked to the progressive jackpots on the Mega Moolah network. Just like Atlantean Treasures, this title has its own unique theme. It takes inspiration from Alice in Wonderland and features fantasy elements. The regular game can dish out wins of up to 2,343 times your stake, but there is the potential for much more if you hit the progressive jackpot.

Other developers may be forced to follow in Microgaming’s footsteps and extend their progressive slot franchises. Otherwise, they may not stand a chance of beating the industry powerhouse for the biggest jackpots. With NetEnt and Playtech in a fierce scrap with Microgaming to be the top iGaming developer, it would be reasonable to expect them to release sequels to their most popular games as well.

Industry News

Slotegrator Partners with HollywoodTV

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Slotegrator Partners with HollywoodTV
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Online casino software aggregator Slotegrator has entered into a partnership with live dealer provider HollywoodTV. As per the deal, HollywoodTV’s catalogue of 23 live and pre-recorded games is now available through Slotegrator.

With modern studios, charismatic dealers and hostesses, and innovative new games, it is no surprise the provider’s games are popular with players around the globe. HollywoodTV holds GLI and MGA certifications.

The studio ensures high-quality satellite streaming with 4k cameras and fibre optics, creating a seamless betting experience for players. In addition to their modern, easy-to-play design, HollywoodTV’s games are designed specifically to be played on mobile. HollywoodTV also offers customisable RTP to remain in compliance across jurisdictions.

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888poker Wins EGR Award for Best Poker Marketing Campaign

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888poker Wins EGR Award for Best Poker Marketing Campaign
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888poker has announced that it has secured the Poker Marketing Campaign award for its “Made to Play” campaign at EGR’s Marketing & Innovation Awards.

The “Made to Play” campaign was launched as a multi-market celebration of 888poker’s highly anticipated Poker 8 product. Poker 8 has a state-of-the-art, intuitive user experience with cutting-edge content and capabilities, powered by 888’s proprietary technology.

“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre,” Elad Nir, VP Head of 888poker, said.

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Casino ADMIRAL Helmond Opens in the Netherlands

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Casino ADMIRAL Helmond Opens in the Netherlands
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The Casino Admiral Helmond has opened its doors near the Dutch city of Eindhoven.

Casino ADMIRAL Helmond is the seventh Casino ADMIRAL venue in the Netherlands since Casino ADMIRAL Hoofddorp premiered in 2015. At full capacity, the casino is able to host guests at 190 player positions, making it the largest casino in the region. Currently though, due to the COVID-19 restrictions and strict safeguarding protocols, capacities are limited to allow for the necessary social distancing.

“The opening of this new Casino ADMIRAL venue in the Netherlands is further evidence that we are committed to a sustainable business strategy, even in economically difficult times. The casino is located in an exceptional building that has been skilfully adapted by our interior design specialists – in combination with our first-class service and premium gaming offer I am convinced that it will soon become another milestone in our Dutch story of success,” Thomas Komnacky, VP of Global Operations at NOVOMATIC, said.

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