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McLaren Racing Partners with Veloce Esports to Expand Global Esports Programme

Niji Narayan

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McLaren Racing Partners with Veloce Esports to Expand Global Esports Programme
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McLaren Racing has partnered with leading esports provider Veloce Esports to deliver a multifaceted programme around the fast-growing industry of gaming and sim racing.

The partnership will see Veloce manage and develop McLaren’s elite esports team, focussing on event success, gamer development and the positioning of the esports team internationally.

Additionally, McLaren and Veloce will work together to create an academy for the world’s most promising racing gamers and establish a ‘staircase of talent’ – with the ultimate goal being a seat in the McLaren esports team.

“We are delighted to begin this new partnership with Veloce Esports with our clear focus on continuing to engage a new, younger generation of motorsports fans. Joining forces with an ambitious and forward-thinking company in Veloce is the next significant step to build on the great progress we have already made in the esports category over the last few years,” Mark Waller, Managing Director of Sales and Marketing at McLaren Racing, said.

“The popularity and growth of esports has been well-documented in recent weeks and that trend looks set to continue even once racing on track resumes. Our aim is to develop and nurture fresh talent via the virtual academy, drive the performance of our esports team and carve new ways of attracting and interacting with fans from around the world,” Mark Waller added.

“We are thrilled to be working with such a pioneering and iconic team as McLaren Racing, which has a renowned history in motorsport. We share a passion for competition and innovation, and I know this partnership will establish the ultimate destination for fans to interact and a unique space for the best gaming talent in the world to compete as a team. We are incredibly proud and look forward to building a full-scale esports ecosystem with McLaren,” Jack Clarke, CCO and Co-Founder, Veloce Esports, said.

eSports

Esports Charts Partners with Ninjas in Pyjamas

Niji Narayan

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Esports Charts announces a partnership with Ninjas in Pyjamas
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Analytical agency Esports Charts has partnered with the Swedish esports organisation Ninjas in Pyjamas.

As a part of the partnership, Esports Charts will provide up-to-date analytical data, which will help Ninjas in Pyjamas to make the right decisions and be the leaders in their segment.

“Looking at their results, the Ninjas in Pyjamas definitely live up to their name. Seemingly invisible and stealthy ‘ninjas’ are the deadly rivals for every team in every discipline, wherever they participate. They, more than anyone else, clearly know their goals and move towards victory. Esports Charts, using ninja reflexes, will promptly and surgically react to the changing trends of the esports market and fully support Ninjas in Pyjamas with their data,” Artyom Odintsov, CEO of Esports Charts, said.

“As esports continues down the path of professionalization, the value of accurate data grows exponentially. More is unquestionably better, and Esports Charts is market-leading when it comes to match tracking statistics,” Michael Tidebäck, Head of Partnerships at Ninjas in Pyjamas, said.

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eSports

SIS expands Competitive Gaming service

George Miller

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SIS expands Competitive Gaming service
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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting products, has doubled the output of content available through its innovative esports betting product SIS Competitive Gaming following strong customer demand.

SIS Competitive Gaming, which has been specifically built for sportsbooks, will feature a greater number of live head to head competitions between skilled and qualified gamers, with the SIS Blitz League comprising of NBA2K20 games now taking place Monday to Friday from 4pm until 11pm.

The groundbreaking service has been well-received by existing operating customers, including bet365, which allows bettors to watch and wager on popular esports events. The end-to-end solution includes live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of markets, and prices.

The high-integrity, high-margin product includes robust procedures to ensure all matches are fair and transparent, including a unique dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), who monitors every match.

Rohini Sardana, Head of Product Proposition at SIS, said: “Following the successful launch of SIS Competitive Gaming, we’re delighted to announce that the service will include even more matches during peak times for bettors to enjoy, with a 7 hour broadcast of back-to-back matches offering multiple betting opportunities.

“These high-quality betting opportunities have proven to be a valuable addition for sportsbooks in recent months, outperforming similar competitor products due to the robust integrity which has been welcomed by operators and players. Interest in SIS Competitive Gaming is high, and we’re excited to be rolling out the product with more operators in the coming months.”

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eSports

Betby Inks Advabet Deal for Sportsbook and Esports Solutions

George Miller

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Betby Inks Advabet Deal for Sportsbook and Esports Solutions
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Sports betting supplier BETBY has taken its sportsbook and Betby.Games esports offering live with igaming solutions provider Advabet.

Advabet offers both white label and turnkey online casino solutions, which will now be bolstered by BETBY’s sportsbook offering which covers over 50,000 sporting events monthly across more than 80 sports around the globe.

The supplier’s new esports offering, Betby.Games, will also be available through the Advabet solution. The growing product range includes FIFA, NBA 2K and Rocket League competitions, with more events, including tennis and combat sports, to be added shortly.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Advabet is an exciting, up and coming, innovative brand who we are proud to enter a commercial partnership with.

“Our Betby.Games offering continues to go from strength to strength and with the return of live sports we see more appetite than ever to have a multi-product solution which appeals to a wide range of players. We look forward to a long and successful relationship.”

Sergiu Cravcenco, Chief Executive Officer at Advabet, said: “BETBY’s innovative products and customer-centric attitude are things that stood out for us in our search for new offerings for our platform.

“We both share an exciting vision for the future and working together we will look to continue to grow at an exciting pace.”

 

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