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McLaren Racing Partners with Veloce Esports to Expand Global Esports Programme

Niji Narayan

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McLaren Racing Partners with Veloce Esports to Expand Global Esports Programme
Reading Time: 2 minutes

 

McLaren Racing has partnered with leading esports provider Veloce Esports to deliver a multifaceted programme around the fast-growing industry of gaming and sim racing.

The partnership will see Veloce manage and develop McLaren’s elite esports team, focussing on event success, gamer development and the positioning of the esports team internationally.

Additionally, McLaren and Veloce will work together to create an academy for the world’s most promising racing gamers and establish a ‘staircase of talent’ – with the ultimate goal being a seat in the McLaren esports team.

“We are delighted to begin this new partnership with Veloce Esports with our clear focus on continuing to engage a new, younger generation of motorsports fans. Joining forces with an ambitious and forward-thinking company in Veloce is the next significant step to build on the great progress we have already made in the esports category over the last few years,” Mark Waller, Managing Director of Sales and Marketing at McLaren Racing, said.

“The popularity and growth of esports has been well-documented in recent weeks and that trend looks set to continue even once racing on track resumes. Our aim is to develop and nurture fresh talent via the virtual academy, drive the performance of our esports team and carve new ways of attracting and interacting with fans from around the world,” Mark Waller added.

“We are thrilled to be working with such a pioneering and iconic team as McLaren Racing, which has a renowned history in motorsport. We share a passion for competition and innovation, and I know this partnership will establish the ultimate destination for fans to interact and a unique space for the best gaming talent in the world to compete as a team. We are incredibly proud and look forward to building a full-scale esports ecosystem with McLaren,” Jack Clarke, CCO and Co-Founder, Veloce Esports, said.

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Rix.GG signs Joonas “Mognus” Salo to Rocket League roster

George Miller

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Rix.GG signs Joonas "Mognus" Salo to Rocket League roster
Reading Time: 2 minutes

 

Rix.GG, a new esports organisation, announces the signing of Finnish superstar Joonas “Mognus” Salo to its Rocket League roster.

Rix.GG’s Rocket League roster ahead of RLCS X Winter Split will be:

  1. Dan “Polar” Rees
  2. Lorenzo “Dead-Monster” Tongiorgi
  3. Joonas “Mognus” Salo

By signing Joonas “Mognus” Salo, Rix.GG is taking a hybrid approach to both nurture home-grown talent and bolster it with unrivaled expertise in Rocket League. Joonas “Mognus” Salo brings with him a wealth of experience, competing and winning at the highest levels of the esport. Rix.GG hopes the move will lead to the development of a winning team strategy to become one of the top Rocket League teams in the EU.

Jamie Lewis, founder, said: “We [Rix.GG] are doubling down on our efforts to build a top tier team and are delighted to have a world-class talent like Mongnus on board. We feel he is the perfect addition to our budding team.”

Ibrahim Taylor, team manager, said: “Mognus is widely regarded as one of the most capable Rocket League players, someone that has seen great success for many years at the very pinnacle of competitive Rocket League. He also gels very well with the team and the great atmosphere is clear to see. Polar and Dead-Monster are both keen to continue to improve, with the experience and history Mognus brings he is the perfect person for them to combine with to take them to new heights.”

Joonas “Mognus” Salo, said: “I’m happy to be joining Rix.GG as a new third player for its Rocket League team. They take good care of their players, so I know I’m in good hands. Immediately from the first scrim I noticed the potential that Polar and Dead-monster have. With my experience, I hope to bring more consistency to the table

and bring out the best of my teammates. It will definitely take some time, but I hope you can support me and my new team on this journey.”

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Epic Esports Events invites streamers to collaborate

George Miller

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Epic Esports Events invites streamers to collaborate
Reading Time: < 1 minute

 

Epic Esports Events invites independent streamers to collaborate in the second season of EPIC League. The tournament organizers are also announcing recruitment of community casters for the official broadcasts of the season’s games.

Mark Averbukh, Epic Esports Events Product Director:

“Epic Esports Events is inseparable from the esports community. We are confident that the synergy between the EEE and the audience can deliver amazing results. We respect the work of independent streamers and we are certain that the community should have a choice in which voiceovers to watch the EPIC League. Therefore, we have developed a proposal which lets streamers comment with minimal delay, and we hope that many people will be interested.“

Independent streamers can broadcast EPIC League Season 2 content on their channels, subject to the following conditions:

  • No visual and voice advertising;

  • Every 60 minutes streamers are to post a link to the official broadcast of the event in the chatbot. For example: “Official broadcast is available on https://www.twitch.tv/dota2ruhub and https://www.twitch.tv/epicenter_en1”;

  • 15 minutes delay after the broadcast on Dota TV;

  • Using a unified broadcast name, e.g. “EPIC League TEAM1 vs TEAM2”*.

Community casters are also invited to collaborate. Pre-qualified community casters will be able to stream EPIC League matches with minimal latency, as well as receive tournament rewards.

Streamers interested in cooperation must fill out the form by November 2 and specify the most convenient format for them to work at the tournament. This offer is limited.

 

*The tournament organizer reserves the right to change / supplement the list of conditions after posting the appropriate notification on the website and social networks.

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Next esports milestone through internationalization: SPORT1 launches new pan-European channel eSportsONE on November 3, 2020

George Miller

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Next esports milestone through internationalization: SPORT1 launches new pan-European channel eSportsONE on November 3, 2020
Reading Time: 4 minutes

 

  • eSportsONE will be available from November 3 in Belgium, the Netherlands, the Czech Republic and Slovakia via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink
  • Central content partners for the launch are ESL, the NBA 2K League and Psyonix with the esports titles “Dota 2“, “Starcraft 2“, “Warcraft 3“, “NBA 2K“ and “Rocket League“
  • Pan-European agreement with M7 for the distribution of eSportsONE via satellite and various M7 platforms
  • Program structure with mix of live coverage of global top events and exclusive, self-produced analysis formats – all in English
  • Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster.“

 

Milestone through internationalization in the esports market: Sport1 GmbH launches a new, pan-European esports channel with eSportsONE. eSportsONE goes on-air on Tuesday, November 3, in several European countries, including Belgium, the Netherlands, the Czech Republic and Slovakia. Following the successful launch of the first linear TV channel for esports in the German-speaking region with eSPORTS1, this is the first time SPORT1 is implementing a pan-European channel project. The pay-TV channel eSportsONE will be distributed via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink at launch. Moreover, M7 serves as the central satellite distribution partner. Further platforms in numerous European markets will be added in the coming weeks. Central content partners are ESL, the NBA 2K League and Psyonix with the esports titles Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.

The 24/7 program of the pan-European channel comprises over 1,000 live hours per year of top-class international esports events as well as exclusive, self-produced analysis formats. The program content is prepared for the international target group by SPORT1‘s esports editorial team together with experts and influencers from the English-speaking esports community. All esports events are broadcast with English commentary, while individual highlights are commented by the SPORT1 esports editorial team and broadcast from an own studio.

The central content partner for the pan-European region is ESL, the world‘s largest esports company, with serial top competitions in Dota 2, the Warcraft 3 Pro Tour, the Starcraft 2 Pro Tour as well as numerous additional ESL competitions. In addition, other top esports properties will be featured, including the NBA 2K League and Psyonix‘s international Rocket League Championship Series. The NBA 2K League, a joint venture between the NBA and Take-Two Interactive, is a professional esports league featuring the best NBA 2K players in the world and the first official esports league operated by a U.S. professional sports league. SPORT1 thus also offers a versatile and comprehensive portfolio at the pan-European channel eSportsONE, thereby differentiating itself from existing international offerings.

The agreement with the M7 Group enables the channel to broadcast via satellite as well as via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink platforms. Further European markets will be added in the coming weeks through additional cooperations.

Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We are pioneers and trailblazers in the growth market esports with its great opportunities: At the beginning of 2019, we launched the first esports channel in Germany, Austria and Switzerland with eSPORTS1 – an important milestone with which we have further expanded our positioning as a leading medium in the German-speaking esports community. Now we continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster. Our goal: We want to make esports even bigger in Europe in the future beyond the young core target group and to anchor it even more sustainably in the society.“

Highlights for the channel start with current top events and analysis show “eSportsONE – Analytics“

In addition to current top events, the program schedule after the channel’s launch will include, the new exclusive, self-produced analysis show “eSportsONE – Analytics“, in which the key scenes of major esports events are examined. Three esports experts will analyze all facets of the tournament in the one-hour program and talk about high lights and low lights. After the launch of the channel, eSportsONE will also look back on the final of ESL One Germany. From October 5 until November 1, 16 of the best Dota 2 teams from Europe and the CIS region are competing against each other in this online tournament. Starting November 7, eSportsONE will also feature live broadcasts of the Rocket League Championship Series (RLCS). In the following months the NBA 2K League will also be broadcast live on eSportsONE, amongst others.

Background: eSPORTS1 – the first linear TV channel for esports in the German-speaking region

On January 24, 2019, Sport1 GmbH had launched the first linear TV channel for esports in Germany, Austria and Switzerland with eSPORTS1. The 24/7 program of the pay-TV channel comprises at least 1,200 live hours per year of top-class international and national esports events as well as highlight programs and self-produced magazines. The program content is curated, edited and presented by the in-house esports editorial team together with experts and influencers from the esports community for the target group in Germany, Austria and Switzerland. Numerous large esports events are commented on in German and sent from its own esports studio. eSPORTS1 illustrates thereby the most well-known esports titles like, amongst others, League of Legends, Dota 2, Counter-Strike, Overwatch, Hearthstone or FIFA 20 live.

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