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Raketech Appoints Oscar Karlsten as its COO

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Raketech Appoints Oscar Karlsten as its COO
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Online affiliate and content marketing provider Raketech has appointed Oscar Karlsten as its new Chief Operating Officer (COO). He will be overseeing Raketech’s central operations, product development and investments, whilst also focusing on the group’s creative content, SEO and UX.

Oscar Karlsten has more than 15 years of experience in product management, digital marketing, business intelligence, web analytics and technology. He joins Raketech from the role of Chief Information Officer and Chief Product Officer of Catena Media.

“Oscar’s extensive experience within the digital marketing industry brings many valuable insights and expertise to Raketech. With him onboard, we have now secured the last piece of the management puzzle and I am very much looking forward to seeing him accelerate our transformation from affiliation to the iGaming performance marketing partner,” Oskar Mühlbach, CEO of Raketech, said.

“I’m incredibly excited to be a part of Raketech. There’s such a positive buzz in the company and after meeting all of the people I can’t wait to add my experience into the mix. With the team and strategy we have in place – I truly believe we will reshape performance marketing as we’ve seen it,” Oscar Karlsten said.

Affiliate Industry

Leadstar Media Secures Affiliate License in Romania

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Leadstar Media Secures Affiliate License in Romania
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Sports betting and media company Leadstar Media has secured an affiliate license to begin offering its affiliate marketing services in Romania.

The Romanian online gambling market has been regulated since 2015 and requires operators, suppliers and affiliates to be licensed. Leadstar Media has acquired a Class II license from the National Gambling Office (ONJN). The license allows Leadstar Media to refer traffic to both licensed online sportsbooks and licensed online casino operators in Romania.

“Online gambling in Romania has been regulated since 2015 and still possesses growth potential. The ongoing shift from offline to online in one of Europe’s most populated countries signifies great underlying growth within the market,” Eskil Kvarnström, CEO of Leadstar Media, said.

“Obtaining a Romanian affiliate licence is a natural next step for us as we work to continue sending our partners the best traffic from regulated markets across the globe. With our newly acquired license in place we are looking forward to partnering with licensed online sportsbooks in Romania and starting to send quality referrals,” Kvarnström added.

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Affiliate Industry

CashMagnet Ltd Expands its Offering by Acquiring UKBingosites.co.uk

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CashMagnet Ltd Expands its Offering by Acquiring UKBingosites.co.uk
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CashMagnet Ltd announced today, 15.07.2021, that they had acquired UKBingosites.co.uk. The website acquisition further cements CashMagnet as one of the world’s leading affiliate marketing companies and achieves its goal of diversifying its product and service offering.

Expansion into new verticals

Although Cashmagnet Ltd is already active in several verticals, the company is constantly exploring different industries and niches. Bingo is one of the most popular games in the UK, enjoyed by millions of players. With a bespoke online Bingo comparison site, CashMagnet will now be able to better cater to the needs of these players.

Chief Operating Officer and Co-Founder of Cashmagnet Ltd, Paavo Salonen, says: “While growing and improving our online casino comparison portal, Mr Gamble.com, remains our primary focus, our mission statement since the very beginning has been to serve all gamblers. We want to make it as easy as possible for players to find what they are looking for, be it bingo sites or casino bonuses. With a dedicated bingo comparison site, we will be able to achieve this goal more effectively.”

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Affiliate Industry

Affilka by SOFTSWISS Signs Sportbet.one

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Affilka by SOFTSWISS Signs Sportbet.one
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Affilka by SOFTSWISS is excited to announce the launch of its new project with Sportbet.one. Affilka’s new client is the first sportsbook project operating solely on crypto payments. Its initial focus was only on sports betting. Now with the use of Affilka by SOFTSWISS, Sportbet.one’s affiliate program – SBETPARTNERS – will be able to attract potential players to its website, increasing overall traffic and maximising the brand’s turnover through affiliates. 

Affilka is extensively growing its presence in the iGaming marketplace – it recently achieved the exciting milestone of 100 signed iGaming brands earlier this month. Through the deal with SOFTSWISS, SBET will benefit from a variety of powerful affiliate marketing features the Affilka offers, such as flexible commission plans, a unique set of postbacks, a customisable user-friendly interface, and detailed statistics displayed аll available gaming currencies including crypto. Moreover, the integration with the CoinsPaid payment system will allow for instant payouts to affiliates in crypto.

The SOFTSWISS Affiliate Solution new signing Sportbet.one is a decentralized sportsbook based on the EOS blockchain with cross-chain composability features. Every bet is a cryptocurrency transaction recorded in the public blockchain, capable of accepting all major forms of cryptocurrencies. The users can interact with the platform directly from their EOS wallets without registration and remain in control of their funds. 

Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka by SOFTSWISS, said: “It’s amazing how far we’ve come from the day we first established the Affilka brand name. We’re thrilled to be signing with Sportbet.one, such an innovative client with fully transparent platform operations. Here’s to a great new partnership!”

Karin Russel, Product Manager of Sportbet.one, comments on the new partnership: “After researching the market for the proper affiliate software, I saw that most of the options lacked some vital functions, as well as flexibility and scalability. With Affilka, we found what we needed. Sportbet.one team has appreciated Affilka’s flexibility in terms of commission settings. Also, we’ve been pleasantly surprised by the tech support: they always answer promptly and in great detail, helping out with any adjustments we require. Looking forward to our long-term cooperation!”

 

About SOFTSWISS 

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

About Sportbet.one

Sportbet.one (SBET) is the first decentralized sportsbook, and recently, the platform has also launched a casino. Player actions are visible within the smart contract and can be easily tracked by the player. There is also a range of Casino games, Slots, Blackjack, Roulette and Live Games. SBET supports easy sign-up methods for players via social media or email & password. To get a fully decentralized betting experience, players can log in via their EOS wallets. Payouts are instant once betting terms are settled by the EOS smart contract. Players can withdraw money to any crypto exchange/wallet and buy crypto with a credit card, bank transfer, PayPal, Venmo, Wechat Pay etc. 

Since Sportbet.one enables a fully anonymous game, the players from any location can use the platform, which makes it especially appreciated by the players from the USA, UK, Australia, South Korea, and China. 

 

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