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Global Esports Federation Announces Launch of New Commission

Niji Narayan

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The Global Esports Federation Ramps Up International Commercial Focus
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The Global Esports Federation has announced the formation of a Brand, Marketing, Commercial and Communication Commission to create opportunities within the community and propel esports to the forefront of global events and entertainment.

“Esports has emerged into the mainstream in recent years, evolving to hit the mainstage of entertainment globally. The whole of the Global Esports Federation and the global esports community are optimistic about its continued growth and expansion. We are excited to share our progress and new developments in esports,” Chris Chan, President of Global Esports Federation, said.

The Commission will be led by senior Italian football executive and GEF Board member Lorenzo Giorgetti. Throughout the year, the GEF celebrates the universality of global esports through the staging of regional, continental and international events.

“The Global Esports Federation convenes the stakeholders in the world’s dynamic esports community from different backgrounds, geographies and business models. I look forward to engaging with the world’s commercial brands – established and those emerging – and the market at large to bring tremendous value to the GEF and our worldwide properties,” Giorgetti said.

The Brand, Marketing, Commercial and Communications Commission will drive key priorities in elevating esports globally – to convene an evolving industry, cultivate commercial opportunities and build revenues by driving strategic brand initiatives and partnerships.

eSports

Esports Charts Partners with Ninjas in Pyjamas

Niji Narayan

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Esports Charts announces a partnership with Ninjas in Pyjamas
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Analytical agency Esports Charts has partnered with the Swedish esports organisation Ninjas in Pyjamas.

As a part of the partnership, Esports Charts will provide up-to-date analytical data, which will help Ninjas in Pyjamas to make the right decisions and be the leaders in their segment.

“Looking at their results, the Ninjas in Pyjamas definitely live up to their name. Seemingly invisible and stealthy ‘ninjas’ are the deadly rivals for every team in every discipline, wherever they participate. They, more than anyone else, clearly know their goals and move towards victory. Esports Charts, using ninja reflexes, will promptly and surgically react to the changing trends of the esports market and fully support Ninjas in Pyjamas with their data,” Artyom Odintsov, CEO of Esports Charts, said.

“As esports continues down the path of professionalization, the value of accurate data grows exponentially. More is unquestionably better, and Esports Charts is market-leading when it comes to match tracking statistics,” Michael Tidebäck, Head of Partnerships at Ninjas in Pyjamas, said.

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eSports

SIS expands Competitive Gaming service

George Miller

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SIS expands Competitive Gaming service
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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting products, has doubled the output of content available through its innovative esports betting product SIS Competitive Gaming following strong customer demand.

SIS Competitive Gaming, which has been specifically built for sportsbooks, will feature a greater number of live head to head competitions between skilled and qualified gamers, with the SIS Blitz League comprising of NBA2K20 games now taking place Monday to Friday from 4pm until 11pm.

The groundbreaking service has been well-received by existing operating customers, including bet365, which allows bettors to watch and wager on popular esports events. The end-to-end solution includes live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of markets, and prices.

The high-integrity, high-margin product includes robust procedures to ensure all matches are fair and transparent, including a unique dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), who monitors every match.

Rohini Sardana, Head of Product Proposition at SIS, said: “Following the successful launch of SIS Competitive Gaming, we’re delighted to announce that the service will include even more matches during peak times for bettors to enjoy, with a 7 hour broadcast of back-to-back matches offering multiple betting opportunities.

“These high-quality betting opportunities have proven to be a valuable addition for sportsbooks in recent months, outperforming similar competitor products due to the robust integrity which has been welcomed by operators and players. Interest in SIS Competitive Gaming is high, and we’re excited to be rolling out the product with more operators in the coming months.”

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eSports

Betby Inks Advabet Deal for Sportsbook and Esports Solutions

George Miller

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Betby Inks Advabet Deal for Sportsbook and Esports Solutions
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Sports betting supplier BETBY has taken its sportsbook and Betby.Games esports offering live with igaming solutions provider Advabet.

Advabet offers both white label and turnkey online casino solutions, which will now be bolstered by BETBY’s sportsbook offering which covers over 50,000 sporting events monthly across more than 80 sports around the globe.

The supplier’s new esports offering, Betby.Games, will also be available through the Advabet solution. The growing product range includes FIFA, NBA 2K and Rocket League competitions, with more events, including tennis and combat sports, to be added shortly.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Advabet is an exciting, up and coming, innovative brand who we are proud to enter a commercial partnership with.

“Our Betby.Games offering continues to go from strength to strength and with the return of live sports we see more appetite than ever to have a multi-product solution which appeals to a wide range of players. We look forward to a long and successful relationship.”

Sergiu Cravcenco, Chief Executive Officer at Advabet, said: “BETBY’s innovative products and customer-centric attitude are things that stood out for us in our search for new offerings for our platform.

“We both share an exciting vision for the future and working together we will look to continue to grow at an exciting pace.”

 

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