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Bundesliga’s Return Boosts German Sports Betting Market in May

Published

5 years ago

June 17, 2020

Niji Narayan

Bundesliga’s Return Boosts German Sports Betting Market in May

Photo Source: en.as.com

Reading Time: < 1 minute

German affiliates and sportsbooks have reported a rise in business after the Bundesliga’s return last month. Bundesliga, as well as 2. Bundesliga, resumed behind closed doors in mid-May after being forced to suspend action due to COVID-19.

International broadcasters also reported a significant rise in viewership, with many other leagues still suspended when German football made a comeback.

MyWettBonus.de, owned by Stockholm-headquartered affiliate company Leadstar Media, reported a 100% rise in business after the resumption of German football.

Searches for “sportwetten,” which is German for “sports betting,” were also 2.5 times higher last month – compared to April. The return of Bundesliga sports betting also appears to have had a positive influence on other searches. “Wettbonus” (bookmaker bonus) and “Wettanbieter” (bookmakers) both enjoyed higher month-on-month interest.

Sports channels also reported an upturn in activity, with some enjoying their highest-ever viewing figures.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.