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Enlabs launching a new brand in Latvia

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Enlabs: Interim report January – September 2020
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Enlabs introduces a new prime brand called Laimz. The new brand is launched in Latvia on Enlabs new proprietary gaming platform.

Laimz is a modern, fresh, local brand focused on fun and entertainment. The name Laimz is a combination of the word Laime meaning luck in Latvian and ending ”z” which resonates with modern and trendy, and also plays with the word for lime fruit – from which the logotype heritage. Laimz will offer a gender-neutral mobile-first casino and bingo product, something completely new to the Latvian market.

“Laimz is a very important milestone for Enlabs. Our previous growth story was based on acquisitions and development of existing brands. Laimz is our first fully inhouse developed brand. We strongly believe that now is the best time to present a quintessence of our technical, product and marketing experience. We strongly believe we have several unique selling points with this brand, and that it will fit very well into our multibrand strategy. The Laimz brand is a great challenge we now will take on, and prove to ourselves that we once again can repeat success!” says Dainis Niedra, Managing Director of CEE.

“We launch our new brand on the Latvian market first for a very obvious reason – Latvia is our largest market and it is where Enlabs was the first operator granted an online license. So this our playground where we do field tests on new concepts, ideas and products. We thoroughly analysed the market and wanted to design a refreshing offering with a clear market fit. The casino vertical represents more than 72% of the Latvian online gaming market, and show the highest growth among all the product verticals. We will also be the first operator to offer bingo to the market, and there are long time retail bingo traditions in Latvia. That’s how the Laimz Casino & Bingo concept was born.” comments George Ustinov, CEO.

Baltics

Evoplay lands in Lithuania with TOPsport

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Evoplay lands in Lithuania with TOPsport
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Supplier makes national debut in exclusive deal with market-leader

Game developer Evoplay has entered Lithuania for the first time alongside TOPsport, the country’s foremost operator.

The deal sees 40 thrilling game titles drawn from the supplier’s coveted collection go live with TOPsport, with the remainder of its award-winning portfolio also set to launch in an exclusive deal within the territory.

The operator will therefore gain access to an exciting series of smash-hits released by Evoplay to widespread acclaim, including Elven Princesses, Fruit Nova, Ice Mania, Hot Triple Sevens and Fruit Burst.

The groundbreaking studio’s regional foothold was further strengthened in recent weeks by its partnership with Estonia-based Slots.io, in an agreement solidifying its commercial presence in the rapidly growing Baltic markets.

Commenting on the deal, Vladimir Malakchi, Evoplay CCO, said: “We are delighted to link up with TOPsport in a region where we’ve continued to grow stronger in recent weeks through a string of successful agreements.

“We look forward to maintaining such a rapid rate of expansion, and partnerships with key operators like TOPsport form a cornerstone of our strategic outlook.” 

Gintaras Staniulis, TOPsport CEO, added: “Evoplay’s unique collection of games provides an exciting combination of new tech, classic casino concepts, and fresh thematic effects which will allow us to offer our players something genuinely different.

“That’s why we are thrilled to team up with the supplier and cannot wait to start working with its fantastic team.”

Evoplay has continued to extend its global reach over last few months through comprehensive deals signed across the UK, Croatia, Malta, Bulgaria and Romania.

The entertainment-first developer has earned accolades from throughout the iGaming community for its distinctive approach and award-winning slot, table and instant games.

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Baltics

Playson continues Lithuanian expansion with 7bet

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Playson continues Lithuanian expansion with 7bet
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Developer bolsters regional credentials with one of the most popular sports betting and live casino operators

Casino software developer Playson has agreed a deal to launch its entire slots portfolio with 7bet, newly established Lithuanian sports betting and live casino operator. 

The online offering from 7bet will integrate an engaging collection of Playson’s innovative slot titles as the supplier continues to introduce its acclaimed portfolio to new audiences across the globe.

Under the agreement, 7bet will benefit from access to Playson’s highly successful recent releases, Wolf Power: Hold and Win and Legend of Cleopatra: MegawaysTM, and Solar King.

The deal sees Playson further strengthen its position in Lithuania, where the games studio is already live with a succession of market-leading operators as it continues to extend its player reach across Europe and beyond.

Blanka Homor, Sales Director at Playson, said: “It’s fantastic to be involved with 7bet and its new online casino from day one. We’re thrilled the company has entrusted our content to build its online offering and have no doubt that it will attract an impressive number of players across Lithuania.

“Equipped with a state-of-the-art games catalogue and an integration-free suite of retention-enhancing engagement tools, we’re ready to continue going above and beyond for partners around the world.”

Andrius Lapienis, Head of Marketing at 7bet, said: “Boasting an enthralling succession of recent slot launches, as well as a range of classic hits which have proved consistently popular, Playson’s world class content portfolio speaks for itself.

“For that reason, we were very keen to include the provider’s games within our new casino and look forward to cultivating a commercial relationship of strong mutual benefit going forward.”

 

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Baltics

Evoplay secures certification with GLI to enter Lithuania

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Evoplay secures certification with GLI to enter Lithuania
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Game development studio Evoplay has just been awarded certification with Gaming Laboratories International (GLI) for its library of proprietary slot titles to be used in the Lithuanian market as the studio continues to grow out its European foothold.

The news will see Evoplay bring 40 of its high-quality games to the Lithuanian market following its full certification to the standards set by the country’s regulator, the Gaming Control Authority (GCA), including popular releases Rise of HorusFruit Super NovaForest Dreams, Candy Dreams, Elven Princesses and many more.

The sought-after certification comes as an important recognition of the quality and security offered by Evoplay’s titles, allowing operator partners to feel more secure than ever.

Evoplay has made a name for itself as one of the industry’s most exciting game suppliers, providing partners with an unrivalled portfolio of slot, table and instant games.

The developer has also secured a loyal following of fans from the online streaming community off the back of a successful year in 2020, contributing to the creation of a safe and regulated gaming environment for players and operators alike.

Commenting on the new certification, Ivan Kravchuk, CEO at Evoplay, said: 

“We have unveiled a packed roster of fresh content since the start of the New Year, so it’s great to see all of our hard work being rewarded with this essential certification.

“At Evoplay, we offer some of the most immersive gaming experiences on the market, and we can’t wait to provide Lithuania-based operators with our innovative slot games.”

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