eSports
Electronic Arts and LaLiga Announce 10-year Partnership Renewal
EA SPORTS FIFA Continues to Bring the Most Authentic and Innovative Global Football Experience to Players Worldwide
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS™ FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This includes a joint commitment to grow fandom and esports participation through LaLiga’s official esports competition, eLaLiga Santander.
The new agreement comes as the world is playing and watching more EA SPORTS FIFAthan ever before as football fandom continues to grow. EA SPORTS FIFA 20for console and PC is the most-played game in franchise history. Unique players have increased 10 percent year-over-year and daily active players reached an all-time engagement high. Fans are watching record volumes of EA SPORTS FIFAcontent as more than 12 billion minutes have been viewed on Twitch since launch–the equivalent of more than 133 million traditional football matches. The 260 percent year-over-year growth* in EA SPORTS FIFAcontent viewership was also fueled by the recent global EA SPORTS FIFA Stay and Play Cup that aired to millions in more than 100 countries.
“Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we’re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “Our joint commitment will enable both immediate impacts for the next EA SPORTS FIFA experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.”
“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFAevery day,” said Javier Tebas, President of LaLiga. “We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.”
The EA SPORTS FIFA and LaLiga partnership will help deliver the most authentic and comprehensive global football interactive experience in the world. Only in EA SPORTS FIFAcan LaLiga’s millions of global fans represent their favorite clubs in interactive entertainment. Both organizations will continue to advance sports innovation, building upon recent successes such as LaLiga’s EA SPORTS Atmospheric Audio for LaLiga match broadcasts.
LaLiga continues to fuel significant player engagement across the EA SPORTS FIFA franchise. LaLiga is one of the most popular leagues selected in online play, has the biggest in-game fanbase across 70 nations worldwide and LaLiga clubs were used in more than one billion matches. FUT fans will continue to engage with unique LaLiga in-season content only found in EA SPORTS FIFAincluding Team of the Week (TOTW), Player of the Month (POTM) and Team of the Year (TOTY).
About Electronic Arts:
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden, NFL and FIFA are properties of its respective owners and used with permission.
About LaLiga:
LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
eSports
BETBY AGREES LONGTERM MULTI-MARKET CSGO EMPIRE PARTNERSHIP
BETBY, a top-tier sports betting provider, has announced a long-term partnership with Moonrail Limited B.V., a prominent online sports betting company, to support their flagship CSGOEmpire brand.
As part of this collaboration, Moonrail Limited will leverage BETBY’s award-winning sportsbook platform, along with Betby Games’ esports feed, and comprehensive trading and risk management services.
Under the terms of the agreement, BETBY’s technology and services will drive CSGOEmpire’s global multi-channel sportsbook operations.
Stefanos Karakidis, Head of Business Development at BETBY, stated: “We are thrilled to partner with Moonrail, a company recognized as a leading operator in both the sportsbook and esports sectors. We are eager to work closely with Moonrail to continue providing exceptional sports betting experiences to their players.”
Luke M., Head of Sportsbook at CSGOEmpire, commented: “At CSGOEmpire, our primary focus has always been to deliver the fairest experience possible for our users, coupled with the best odds in the market. We are excited about our partnership with BETBY, which will enhance the quality of our offerings and significantly improve the user experience. This collaboration will provide our community with an expanded selection of betting options and a seamless interface, further solidifying CSGOEmpire as a leader in the online betting space. We remain committed to prioritizing our users’ needs and look forward to the innovations this partnership will bring.
eSports
Record Number of Host City Applications for IESF’s Events
The International Esports Federation (IESF) is pleased to announce the conclusion of the bidding process for hosting the 2025 and 2026 IESF Events – the World Esports Championship and Regional Qualifiers. For the first time in our history, we have received a record number of applications, with over 30 cities from across all continents submitting their bids to host our signature Esports events.
The increased interest in hosting IESF events reflects the expansion of the Esports community and the impact these tournaments have had on the intern ational esports scene. From Europe to Asia & Oceania, Africa to the Americas, cities are making significant efforts to develop their local Esports ecosystems while also presenting their capability to host nations from around the world. The opportunity to serve as the home of Esports for a year is seen as a meaningful step forward, with long-lasting benefits in both the local and international growth of Esports.
“Over the last five years, IESF events have grown rapidly, and so has the excitement around hosting one of the world’s biggest esports events. IESF events are truly one-of-a-kind and bring huge value to our host nations – or as we like to call them, the “Esports capital of the world.’ It’s amazing to see this growing interest, and we can’t wait to continue bringing the global Esports community together through these incredible events.”- stated Boban Totovski, the General Secretary of IESF.
We are now thoroughly reviewing the applications to determine which cities meet our criteria and requirements and align with IESF’s core mission of developing Esports in a sustainable and inclusive manner.
IESF is dedicated to ensuring that every event we host leaves a meaningful and lasting impact. The upcoming selection of our host cities will shape the future of many Esports communities across the globe and redefine the Esports landscape by supporting new emerging regions and strengthening the existing ones.
eSports
The legends return! GG.BET is hosting a second long-awaited battle between NAVI and Team Vitality in Match of LeGGends: Double Down
On October 5, at 19:00 EEST, NAVI and Team Vitality will go head-to-head again in an epic Counter-Strike 2 show match organized by betting brand GG.BET. In Match of LeGGends: Double Down, viewers can expect unique showdown formats and a special bonus with promo code NAVITALITY.
The top two teams in the world will battle it out in this show match. Match of LeGGends: Double Down will see Team Vitality, who were IEM Cologne 2024 champions, and NAVI, who won gold this year at the PGL Major Copenhagen, EWC and ESL Pro League S20, go head-to-head. Viewers can also expect a nail-biting encounter between two rival MVPs — Mathieu “ZywOo” Herbaut and Justinas “jL” Lekavičius.
The show match will begin in a classic Standard format: the teams will play МR12 on the de_tuscan map. The second random map will be played in Arms Race Mode: gameplay will switch to Deathmatch mode, where it’s every man for himself. The main objective here is to achieve kills using various types of weapons and finish the game with a knife kill. The third randomly selected map will be played in MR12 format in Hostage Rescue mode: Counter Terrorists will be tasked with rescuing hostages, and Terrorists will try to stop them.
The show match is being organized by GG.BET, the official betting partner of esports team NAVI and Team Vitality’s CS2 roster. GG.BET hosted the first Match of LeGGends in July 2023, and the match racked up over 1 million views.
To celebrate Match of LeGGends: Double Down, GG.BET is offering an exclusive sportsbook and gifting users a bonus: a freebet worth up to 100 USD with promo code NAVITALITY.
Match of LeGGends: Double Down will be streamed in two languages. Watch the English-language stream on NAVI and Team Vitality’s official Twitch channels, and watch in Ukrainian on the Maincast Twitch channel.
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