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GrooveGaming gets Singular

George Miller

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GrooveGaming gets Singular
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Aggregator GrooveGaming, fast-becoming the most familiar name in aggregation today, has announced a new partnership with Singular, underscoring the reliability of the technology and demonstrating that the ability to predict and segment casino clients on behaviour is a new driver of value.

With a unique service concept at the heart of its business model, GrooveGaming has made it easy for the industry to connect to the game aggregation platform and this plug-and-play format combined with best-in-class technology has helped set the aggregator apart.

In fact, GrooveGaming has been selected by IndustryEra as one of the ’10 Best Technology Solution Providers of 2020′, demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

Early decisions by GrooveGaming around innovation and investments in new technologies resulted in re-inventing the category, while some elements of the platform are universal to all operators integrated to it, such as smart dashboards, gaming transactions, game display, calculating jackpot contributions, game metadata, game replays and game histories; as well as the detailed ROI reports, financial transactions, gaming revenue, bets, detailed statistics of gameplay, and RTP analysis to ensure uninterrupted quality performance is experienced by the casino’s players. Interestingly,  every game on the GrooveGaming platform is supported by all devices, currencies, and cryptocurrencies.

GrooveGaming is helping to drive revenue growth for partners and is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, BetConstruct, Alea and Quickfire, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has frequently hit the headlines over the past couple of years, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and high-quality customer service, together with unrivalled technology tools.

Singular is an igaming Tier-1 provider of a comprehensive gaming platform, flexible Sports Betting Platform with a Retail solution and a Casino Core with 7000+ gam. Singular is a major innovator around technology stacks, as well as a driver of innovation in products and services. Singular was the pioneer of the nonstop bet feature which opened the gates towards the creation of bet builder and edit-bet features in the industry.

Darko Gacov, Founding Partner at Singular Group said: “Singular has always been a tech company that prioritized quality over quantity, which we find also in our new partners GrooveGaming. One thing that has truly empowered our growth is a solid foundation in modularity and flexibility which we share with the GrooveGaming team and which will add a more competitive edge to our offering.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We’re thrilled to find so much in common with Singular and we both have very complimentary market footprints which will symbiotically power-up the respective offerings. We have many activities lined up to boost our business development further.”

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RTSmunity strengthen their position on the european market with forBET partnership

George Miller

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RTSmunity strengthen their position on the european market with forBET partnership
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RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

George Miller

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market
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The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”

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Optimove Announces General Availability of Self-Optimizing Journeys

George Miller

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Optimove Announces General Availability of Self-Optimizing Journeys
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Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.

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