Specialist virtual games provider Kiron has become the first supplier to provide virtual content online in South Africa, after launching its Jika Sports portfolio with all major betting operators in the market.
First introduced with leading retail operators in September 2019, the popular Jika Sports brand, which offers localised versions of Kiron’s virtual football and horse racing products, will now be available for local players to enjoy online.
Similar to the meaning of the word Jika, Kiron aims to ‘turn around’ the way people bet on sports in the most significant African gaming market, focusing on the nation’s most loved sports, Jika Soccer and Jika Racing.
The action-packed Jika Soccer game is available in English, Italian, and Spanish league formats, while Jika Racing consists of Kiron’s thrilling market leading suite of racing games, including horse racing, motor racing, jumps and greyhound racing.
Kiron has broken new ground on its home turf by becoming the first virtual games supplier to make virtuals available across all major South African bookmakers online, on mobile and in retail outlets across the country, including top names Hollywoodbets, Supabets, Betway and World Sports Betting.
The company’s online debut in South Africa builds on a period of strong commercial growth and completes a trio of recent first-to-market launches in regulated territories, after it premiered virtual content to players in Spain and Colombia.
Steven Spartinos, co-CEO of Kiron, said: “Being the first to go live online in our home country with Jika Sports is a great milestone for us and our team, giving testament to the value proposition presented by our strong games portfolio and localised offering.
“South Africa has a long established and successful track record as a key regulated market internationally and the positive uptake of Jika Sports demonstrates the growing demand for fresh content among both players and operators locally.”
Entain Launches Bwin in Zambia
Entain, the global sports betting, gaming and interactive entertainment group, has announced the launch of bwin, its leading sports betting brand, on the Zambian market. Customers in Zambia will now be able to access a wide range of sports betting and casino offers.
“We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provides a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games,” bwin Africa Chief Marketing Officer Spencer Okach said.
bwin is the Official Partner of both the UEFA Europa League and Europa Conference League as well as the Official Partner of the German Football Association and national team.
Superlotto Games boosts pan-African reach with GOAT Interactive
Superlotto Games, an innovative developer of online live lottery, instant games and slots, has taken its product portfolio live with GOAT Interactive, a leading operator group servicing the African continent.
This new and exciting partnership will see Superlotto Games deliver its product suite to GOAT Interactive’s multiple operator brands, including Premier Bet, one of Africa’s most successful operators.
Quickly establishing itself as a studio renowned for delivering fast-paced and engaging titles, Superlotto boasts hugely impressive levels of player engagement and retention for operators.
One of the studio’s shining examples of its bespoke games production is the football-themed title Football, with GOAT Interactive the first to take advantage of Superlotto’s bespoke, customisable branding format for its games.
Designed to drive incremental revenue during this year’s World Cup, this game is sure to prove a key steppingstone for improved customer acquisition and retention ahead of the historic tournament.
This collaboration is the latest in a series of positive developments for Superlotto, having recently received BMM certification for South Africa, with extensive plans to continue building on its already impressive presence on the continent.
Commenting on the partnership, Milda Mikelioniene, Chief Commercial Officer at Superlotto Games, said: “We are thrilled to bring our high-quality games to GOAT Interactive’s players in Africa. With a strong presence in 20 countries and a number of sites live in the region, they represent the perfect partner for us to exhibit our next-level portfolio to an even wider audience.
“The quantity and quality of our games is well known within the industry – our partners always put their trust in us to deliver on tailor-made experiences, and we look forward to demonstrating our ability to do so with GOAT Interactive.”
Karen Hope, Director of Casino at GOAT Interactive, added: “We are always on the lookout for top-tier games to add to our market-leading sites, and Superlotto Games’ portfolio fits the bill.
“We want to provide players in Africa with only the best the industry has to offer, and Superlotto’s attention to detail in the realm of games development is second to none.”
Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and a number of high-profile partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.
PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH WORLD SPORTS BETTING
The provider grows its presence in South Africa with World Sports Betting
Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in South Africa through its latest partnership with World Sports Betting.
This latest agreement encompasses an array of Pragmatic Play verticals that will be delivered simultaneously including its award-winning slot titles. This comprises recent hits such as Striking Hot 5™ and Happy Hooves™ along with long-standing player favourites such as Sweet Bonanza™.
Additionally, Live Casino titles will be available to World Sports Betting, including classics such as Roulette and Blackjack, along with the highly innovative Boom City™
Other RNG products will also be included in the agreement, including Pragmatic Play’s Scratchcards containing the popular Wolf Gold Scratchcard™ and Queen of Gold Scratchcard™ games.
This deal highlights Pragmatic Play’s further expansion in the African Market as it continues to grow its brand exposure across the region, generating new leads that empower operators to gain traction.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “South Africa and the wider African market provides an opportunity for additional growth that we are keen to continue exploring.
“We are thrilled to be partnering with World Sports Betting and to deliver multiple verticals to their player base simultaneously through this agreement. We are very excited to see the reception our content receive from players.”
Warren Tannous, Chief Executive Officer at World Sports Betting, said: “World Sports Betting is excited to announce the partnership with Pragmatic Play. Its product is going to be a great addition to our existing offering, and we look forward to being able to roll this out shortly.”
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