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Incentive Games Partners with NewPlay Group

Niji Narayan

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Incentive Games Partners with NewPlay Group
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Incentive Games has announced a new partnership with the UK-based NewPlay group.

NewPlay is an investment company specialised in providing mobile entertainment, gaming and media content services to customers in developing markets with a focus on East and West Africa.

As per the deal, Incentive will provide its virtual football wagering game to two of Newplay’s operator brands in Kenya and Ghana, Playabet and Betyetu respectively.

The virtuals game is optimised for low-spec smartphones, meaning it can be used by customers in developing markets where technological penetration is lower. It also offers continuous wagering opportunities during the suspension of live sports.

“Playabet is an exciting up-and-coming brand in Africa, and we look forward to launching with their respected and recognisable Betyetu brand in Ghana in near future, therefore we are really excited to be working with them to launch our virtuals game in Kenya and Ghana,” John Gordon, chief executive of Incentive Games, said.

“We also look forward to expanding our product offering in the near future when the sporting world resumes competition. Until then, we are excited to support NewPlay Group’s activity as it continues to be a market leader in the African iGaming industry,” John Gordon added.

Conor O’Donovan, CEO of NewPlay Group, said that his business understands the technology and market constraints in African jurisdictions, which had necessitated “significant research” to find a suitable virtuals partner.

“We were attracted to Incentive, as they have achieved the balance in delivering a compelling UX while remaining light and accessible on low-end devices. We are delighted to be partnering with Incentive, going live with Playabet in Kenya initially followed by Ghana with view to expanding this relationship into other territories in 2020/2021,” he said.

Africa

BtoBet Signs Strategic Partnership with Soloti Gaming

Niji Narayan

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BtoBet Signs Strategic Partnership with Soloti Gaming
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BtoBet has signed a strategic partnership with Soloti Gaming Ltd to power its Nigeria-based flagship brand Frapapa, as the company eyes a multi-jurisdictional presence in Africa.

BtoBet’s Neuron 3 platform will be at the core of the company’s operations on both its digital and extensive retail network.

The partnership will see Frapapa delivering a full portfolio of sportsbook products ranging from local to international sports, including a wide selection of pre-match and in-play offerings, an extensive selection of virtual sports, esports, and jackpots. This will be coupled by a very broad selection of gaming products including online and live casino, and diverse selection of lotteries.

“Frapapa is the result of a lengthy market research aimed at providing our players with a betting experience that is tailored to their requirements. I am confident that BtoBet’s accomplished record, coupled with its flexible and scalable technology, will deliver engaging experiences for our players in both the online and on-property environments. We look forward to introducing a wide range of players to what will characterise the next-level betting experience in Nigeria, as we seek to deliver a UX that is synonymous with more mature markets,” Layi Olayinka, Chief Operating Officer of Frapapa, said.

“We are pleased to work closely with Soloti Gaming Ltd in their quest to become a primary reference for Nigeria’s iGaming industry. The in-depth knowledge that they have accumulated through their market research is indicative of their will to deliver a diversified experience to their players based upon their individual characteristics. I am sure that this will be the start of a successful partnership, and look forward for future collaborations,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

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Africa

SoftSwiss expands to the African continent

George Miller

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SoftSwiss extends its global presence to African region
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SoftSwiss is excited to announce its official expansion into the African continent. As the company continues extending its global presence, this month SoftSwiss received a license for Nigeria. This is another great milestone for SoftSwiss in entering new regulated markets.

Nigeria is the largest country in Africa, with 200 million inhabitants, whilst also being a gambling country with an extremely developed regulation for sports betting and lotteries. Furthermore, it is also one of the most competitive and fast-developing markets in gambling in Africa. The size of the population and exponentially growing internet exposure create the right conditions for online gambling companies to operate in. 

It has to be noted, the African region as a whole is more focused on sports betting rather than online casinos. Now after the official launch of the SoftSwiss Sportsbook, the company is ready to build up its presence in this exciting new region.

Ivan Montik, Founder of SoftSwiss commented on this event: “Entering the Nigerian market marks an exceptional turning point for SoftSwiss, as we’re expanding our global presence to a brand new continent. Nigeria is considered one of the most fast-paced iGaming markets in terms of growth and we cannot wait to begin providing our services there. Nigeria is a great achievement for us and we’re planning on moving even further into other regulated markets” . 

 

About SoftSwiss

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

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Africa

Betway announced as title sponsor of CSA T20 challenge

George Miller

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Betway announced as title sponsor of CSA T20 challenge
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Global online betting and gaming company Betway and Cricket South Africa (CSA) are proud to announce the bookmaker’s title sponsorship of T20 competition, the Betway T20 Challenge.

Showcasing the best white ball cricket talent South Africa has to offer, loyal supporters across the world will be able to enjoy much-needed competitive T20 action from 19-28 February.

Joining Betway’s impressive cricket portfolio which already includes title sponsorship of all Proteas Test and One Day International series, this announcement demonstrates Betway’s commitment to South African cricket.

Paul Adkins, Betway’s Marketing & Operations Director said: “We are extremely happy to be announcing our title sponsorship of the Betway T20 Challenge. It enforces our strong commitment to cricket in South Africa and we look forward to being part of this exciting tournament.”

CSA Acting Chief Executive Officer Pholetsi Moseki added: “We would like to thank Betway for joining Cricket South Africa as the title sponsor of the domestic T20 competition.”

“They are already part of our family with their association with Test and ODI cricket and this new agreement just reinforces our partnership with them.

“I have no doubt that the Betway T20 Challenge will prove to be a huge hit. We have all our Proteas playing and they are mixed amongst some of the finest cricketers in the country, so it is a win-win situation for everyone.”

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