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UAE Government Signs Agreement with IESF to Promote Tolerance and Coexistence in Esports

Niji Narayan

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UAE Government Signs Agreement with IESF to Promote Tolerance and Coexistence in Esports
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The UAE Ministry of Tolerance and Coexistence has signed an agreement with the International Esports Federation (IESF) to promote tolerance and coexistence in Esports.

Last week, IESF President Vlad Marinescu and UAE Minister for Tolerance and Coexistence His Excellency Sheikh Nahayan Mabarak Al Nahyan signed an MOU, formally establishing the relationship between the IESF and UAE government.

Minister of Tolerance and Coexistence His Excellency Sheikh Nahayan Mabarak Al Nahyan said: “It is my hope that by working together, the Ministry of Tolerance and Coexistence and the IESF will create an online culture that recognizes that while we may be connected virtually, we are interacting with fellow human beings.

Tolerance and coexistence are the foundations for a peaceful and productive world. A world where diversity is respected, where we embrace our common humanity, where we recognize our interdependence and take action to help others.”

President of IESF Vlad Marinescu said: “IESF has always worked hard to promote the true spirit of Esports beyond race, gender, religion and cultural barriers. We have a very diverse community with a growing membership of over 70 nations.

We are deeply privileged to establish a strong partnership with the Ministry of Tolerance and Coexistence under the wise leadership of His Excellency Sheikh Nahayan Mabarak Al Nahyan, together, I have no doubt this collaboration will accomplish its ambitious mission.

The IESF Global Commission of Tolerance and Coexistence in Esports will develop a working group that will engage with all stakeholders, athletes, gamers, teams, publishers, parents, schools and governing federations, as part of its consultative process on the many issues and develop a key strategy that will promote the message of tolerance.

I wish to emphasize that this is for all the community to be engaged with and not just our existing membership. Please join us as we strive to bring peace and harmony that celebrate our differences. We are all one family and united in Esports.”

Due to the ongoing Covid-19 pandemic, both parties presided over the signing ceremony remotely from their respective countries. As part of the collaboration, the IESF and the Ministry have agreed on a number of initiatives. This includes the formation of an IESF Global Commission of Tolerance and Coexistence in Esports, which will engage in key debates to promote peace, tolerance, harmonious coexistence and stronger ties between communities.

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Team Vitality Launches in India

George Miller

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Team Vitality Launches in India
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Team Vitality, the leading esports teams in Europe, today officially announces the launch of its India operations. The expansion sees Team Vitality plant roots in Mumbai, and partner with some of the biggest content creators in India, including YouTube sensation Nischay Malhan. The organisation first raised the prospect of a significant presence in India earlier this year, and launched its Indian social media last month. Today marks the reveal of Team Vitality’s first plans for the expansion, as it furthers its commitment to the growth of esports and gaming in the region.

Team Vitality’s immediate focus is on building its local presence and community in order to establish a deeper connection with its fans in India. Team Vitality has partnered with gaming content creators Nischay Malhan, Rachit Yadav, Nitin Chougale and Saloni Kandalgaonkar whose respective YouTube channels i.e. Live Insaan, Rachitroo, Classified YT, and Mili kya Mili, have a combined following of 1 crore (10 million). The content creators will host a variety of engaging events and contests across their social media channels, as well as on Team Vitality India’s Facebook and Instagram pages.

Following Team Vitality’s first move into the Indian gaming space, the organisation is committed to creating a purely competitive branch in 2021, with the ambition of becoming the best esports organization in the region. Further details on the competitive expansion will be revealed soon, following the initial launch which will see the team build a robust foundation and community in India.

Headquartered in Paris, France, Team Vitality is home to eight top performing teams across nine games, and over 50 athletes from 13 nationalities. With its presence in India, Team Vitality is poised to help the country’s gaming enthusiasts unlock their competitive potential. Team Vitality’s Counter-Strike: Global Offensive (CG:GO) roster recently took the No.1 position in HLTV World rankings, establishing themselves as the best team in the world. The organisation is one of only ten teams in the League of Legends European Championship (LEC) franchise and reached the World Championship in 2018, and its Rocket League team won the 2019 World Championship. In addition, Team Vitality is partnered with mainstream brands across an array of industries such as Red Bull, Corsair, adidas, Renault, etc.

CEO of Team Vitality, Nicolas Maurer, speaking on the occasion said, “Team Vitality constantly strives to build winning teams on the international stage. Our entry into India is a big milestone for us and part of our endeavour to conquer the world of esports. Our mission here is to not just build professional teams but to also make ourselves the most aspirational esports brand in the country. We’re very keen to engage with our fans in India via our content creators before competing in the biggest local tournaments with our incoming professional teams.”

Amit Jain, Principal of the Rewired.gg, venture fund that has invested €34 into Team Vitality, commented, “We believe that esports is one of the world’s fastest growing industries today with India having a huge untapped base of gaming talent just waiting to be discovered. The continuous success of Team Vitality promises a huge opportunity for growth in this market. We are well on our way to building one of the world’s first billion-dollar esports teams.”

Randall Fernandez, General Manager, Team Vitality India, commented, “This is an interesting time to enter India and the arrival of Team Vitality is welcomed with great optimism and excitement. With professional esports significantly picking up in India, our approach will include finding new talent at a grassroots level and offering them the opportunity to join Team Vitality. We will then focus on bringing their performance up to the standard of our global esports athletes, not least at our world-class V.Hive HQ in Paris and our resident training facilities at the Stade de France.  Expect to see new Indian esports stars winning tournaments as part of Team Vitality very soon.”

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Leeds United Partners with Ninjas in Pyjamas

Niji Narayan

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Leeds United Partners with Ninjas in Pyjamas
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English professional football club Leeds United has entered into a partnership with iconic esports organisation Ninjas in Pyjamas.

After two successful tournaments, the Premier League recently announced the launch of a third season of ePremier League and NiP will now be supporting the club in its efforts to win the ePremier League EA SPORTS FIFA 21 Tournament.

“This partnership with Leeds is an exciting milestone for Ninjas in Pyjamas. Our iconic clubs share similar histories of transformation and core values when fighting our way back to the top of our sports,” Hicham Chahine, CEO of Ninjas in Pyjamas, said.

“We looked for a premier club with an ownership that was ready to go deep into esports – with the ambition of making an impact, integrating efforts on sports performance, fan activation and commercialisation. We are very thrilled about this FIFA journey together, and keep your eyes open for more exciting announcements in the upcoming weeks,” Hicham Chahine added.

“Promotion to the Premier League has given the club some amazing opportunities so far, with involvement in the ePremier League Tournament the latest chance for the club to grow and impress,” Paul Bell, Executive Director of Leeds United, said.

“Just as Marcelo has done with the men’s first team, we intend on making our presence in the ePremier League known and being competitive straight away, creating a partnership with NiP gives us a fantastic foundation to do so,” Paul Bell added.

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Simplicity Signs Multi-year Sponsorship Agreement with Redragon

Niji Narayan

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Simplicity Signs Multi-year Sponsorship Agreement with Redragon
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Simplicity Esports and Gaming Company has signed a 30-month-long sponsorship agreement with Redragon, a global manufacturer and distributor of headsets, mice, keyboards and gaming accessories.

The sponsorship will include over $170,000 in cash and over $10,000 worth of gaming equipment for use by Simplicity Esports’ League of Legend franchise, playing under its Brazilian subsidiary brand Flamengo Esports.

“Redragon has been a great partner for us, since Simplicity Esports entered Brazil earlier this year with the acquisition of Flamengo Esports. We will proudly display their logo on the sleeve of our jersey to be seen by our dedicated fans, social media followers, and content watchers. We still have three available jersey sponsorship activations to sell, including the coveted center chest location that comes with a Master Sponsorship,” Jed Kaplan, CEO of Simplicity Esports, said.

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