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Pariplay Partners with Nossa Aposta

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Pariplay Partners with Nossa Aposta
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Aggregator and content provider Pariplay has entered into a partnership with Nossa Aposta, the leading Lisbon-headquartered online sportsbook and casino operator.

The deal sees Pariplay extending its footprint in the expanding Portuguese iGaming market by enhancing the casino offering of another major brand with its world-class games.

The new Portuguese deal builds on Pariplay’s recent success partnering with major international operator Betclic’s Portugal-facing brand and Estoril Sol, a local operator and the first regulated brand in the market, among others.

The integration of Pariplay’s original and branded video slots, including Dragons of the North, Jonny Ventura, The Eye of Ra and Phoenix Gold will allow Nossa Aposta to take its casino offering to the next level while maximising the player experience for existing and new customers.

The new partnership also supports Pariplay and Aspire Global’s ongoing objective of developing cross-Group synergies to accelerate B2B growth following Aspire’s 2019 acquisition of Pariplay.

“Our players are always at the forefront of our thinking when we partner with new content providers. Extending our partnership with Aspire Global through their Pariplay iGaming software provider was an easy choice. The renowned quality and engagement of Pariplay’s games will significantly enhance the player experience for our online casino,” Gonçalo Sousa, Marketing Head of Nossa Aposta, said.

“We are very excited to unveil our partnership with Aspire Global’s long-term Portuguese gaming partner Nossa Aposta. The market offers strong opportunities for future growth, particularly in the online casino vertical, and we look forward to supporting Nossa Aposta’s player acquisition and retention through our sophisticated casino content. We also see this partnership as showcasing the business synergies of the Aspire Global group at its best,” Adrian Bailey, MD of Pariplay, said.

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Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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