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Luckbox closes oversubscribed $5.0M CAD financing ahead of TSXV listing

George Miller

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Luckbox closes oversubscribed $5.0M CAD financing ahead of TSXV listing
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Leading esports betting company, Esports Limited confirmed its oversubscribed financing closed at $5.0M CAD ahead of an anticipated TSX Venture Exchange (the “TSXV”) listing.

The Company, which provides real-money wagering on competitive video game tournaments to customers in more than 100 countries, anticipates receiving TSXV approval for listing by the fall.

The financing, via a brokered and non-brokered sale of subscription receipts, was closed in connection with a proposed go-public business combination with Elephant Hill Capital Inc.(TSXV:EH.P) (“Elephant Hill”) as capital pool company (CPC) listed on the TSXV, was upsized from the base financing of $2M CAD, despite being conducted during the COVID-enforced lockdown. The subscription receipts sold in the financing will be automatically exchanged for securities in Elephant Hill upon the closing of the proposed go-public business combination with Elephant Hill, which transaction will be the “qualifying transaction” for Elephant Hill pursuant to the policies of the TSXV. Upon the closing of the proposed go-public business combination with Elephant Hill, Elephant Hill will remain listed and all of the security holders of the Company (including those holding subscription receipts sold in the financing) will be exchanged for securities in Elephant Hill, which will retain its listing on the TSXV and will result in the Company being a wholly-owned subsidiary of Elephant Hill.

Among the investors is MLS goalkeeper Luis Robles, who plays for Inter Miami, the franchise co-owned by former Manchester United and Real Madrid star David Beckham.

The brokered portion of the subscription receipt financing was co-led by Gravitas Securities Inc. and Beacon Securities Ltd., along with a syndicate group consisting of Canaccord Genuity Corp., Echelon Wealth Partners Inc., Haywood Securities Inc. and Eight Capital Corp.

The esports betting industry has been among those apparently resilient to the economic damage inflicted by the Coronavirus pandemic, with the Company reporting a 500% increase in betting volume and a 10-fold increase in the number of deposits compared with November 2019.

The Company is now recruiting for five key positions, including a senior marketing role, as it aims to maintain the momentum from a very strong first half of 2020. The Company’s growth plans include rapidly scaling up its global marketing campaign, the acquisition of additional gaming licenses to allow access to additional markets, and the acquisition of an odds provider to be able to offer an unparalleled B2B solution.

In an update to shareholders, the Company’s CEO Quentin Martin said: “The management team and board of directors have been working hard to prepare for the public listing. We have enjoyed positive discussions with the TSXV, completed the Business Plan required for filing, draft financials are complete, with final audit sign-off expected by end of July. Ultimately, we anticipate receiving TSXV listing approval by early October 2020.

“Our management team believes that the esports betting market will continue to grow and that the Company is one of the bookmakers that will be leading the way globally.

“In summary, Luckbox is pleased to have completed a $5.0M financing in connection with its go-public transaction by way of a business combination with Elephant Hill during a challenging period while successfully meeting its Q1 and Q2 roadmap targets which included adding additional languages, user acquisition partners and additional esports titles. We have made tremendous progress in 2020 and look forward to becoming only the second listed dedicated esports betting company on a public exchange.”

 

Bitcoin

Esports Sportsbook Rivalry Announces Roll Out of Cryptocurrency Payments in Partnership with CoinCorner

George Miller

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Esports Sportsbook Rivalry Announces Roll Out of Cryptocurrency Payments in Partnership with CoinCorner
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Isle of Man licensed betting platform, Rivalry, is the latest esports focused sportsbook to adapt to changing player preferences by supporting payments through Bitcoin. COVID-19 has, in many cases, served as an accelerant to slow-burning changes in consumer behaviour and preferences. Most notably: the meteoric rise of esports betting. While many operators were left scrambling to adapt to the overnight demand, a select few, such as Rivalry, were perfectly positioned to capitalize on the pandemic pivot. Much like cryptocurrencies, esports betting is proving to be anything but a fad.

Forward-thinking operators like Rivalry believe esports provide a glimpse into the future of betting. Their average esports bettor is in their twenties – an early adoptor and digital native that is no stranger to Bitcoin, but maybe less so to traditional betting mechanics and terminology. This brings new opportunities for operators to reshape and reimagine the betting experience.

Rivalry CEO, Steven Salz adds – “Our integration with CoinCorner has allowed us to offer Bitcoin as a payment option to our players and further simplify the payment experience. It’s partnerships like these that help us evolve the betting experience for a new cohort of bettors that think and behave differently”. 

UK Bitcoin exchange, CoinCorner, has seen business appetite adjusting to accommodate the recent rise in demand for online banking and payment methods, with an uptick in businesses keen to introduce Bitcoin payments as a way to gain competitive advantage by opening up to new markets, receiving cheaper fees and no chargebacks.

Sam Tipper, Business Development Manager at CoinCorner, said: “Since I joined CoinCorner in 2019, we’ve been making huge strides in assisting businesses across multiple industries to accept Bitcoin – preparing them for the new reality of a changing payment landscape. This is particularly true for businesses regulated out of the Isle of Man, like Rivalry, who cater to a global market.”

While the gambling industry debates on the staying power of esports as a profitable betting market, operators like Rivalry are adapting with ease and transforming the betting experience to meet the needs of an evolving user base.

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eSports

AC Milan and Electronic Arts announce exclusive premium partnership

George Miller

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AC Milan and Electronic Arts announce exclusive premium partnership
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EA SPORTS FIFA develops long-term partnership with one of european football’s most decorated clubs

Today, Electronic Arts (EA) and AC Milan have announced a multi-year partnership which enables both brands to deliver innovative, world-class entertainment for their global audiences. For the first time in AC Milan’s history, only in EA SPORTS™ FIFA will players have the opportunity to compete as the Rossoneri in the iconic San Siro Stadium.

“This partnership with AC Milan is a testament to our commitment to bring more authentic interactive experiences to sports fans across the globe” said Nick Wlodyka, Vice President & GM, EA SPORTS FIFA. “As a highly decorated and iconic football club, we look forward to offering AC Milan fans many years of innovative and interactive FIFA experiences to come.”

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “We are delighted to welcome EA SPORTS to the AC Milan family as a Premium Partner. This partnership is symbolic of our commitment to delivering world class interactive experiences to our fans all over the world. As a market leader in the world of gaming, in EA SPORTS we have the perfect partner to help us continue on our journey of engaging and exciting the next generation of Rossoneri fans.”

Through Rossoneri legends Kakà and Andriy Shevchenko, EA SPORTS FIFA and AC Milan have enjoyed a strong relationship on-and-off the field for years. AC Milan is currently one of the most popular clubs for in-game play.

 

 

 

 

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Eastern Europe

Kyiv’s Dnipro Hotel to be Transformed into Esports Arena

Niji Narayan

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Kyiv’s Dnipro Hotel to be Transformed into Esports Arena
Photo Source: dniprohotel.ua
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Oleksandr Kokhanovsky, the co-founder of the Ukrainian multi-gaming e-sports organisation Natus Vincere (NAVI), has said that the Dnipro hotel in Kyiv will be transformed into an e-sports venue.

“The victory in the auction for Dnipro hotel was won not by Russian oligarchs, but by Ukrainian IT specialists. We will turn it into the first hotel in the world fully prepared for e-sports events. It will include not only the attributes of a top hotel (restaurants, bars, SPA zones, and fitness centers), but also unique e-sports elements: training zones, an e-sports stage, special rooms for professional players, as well as the world’s best players’ lounge,” Oleksandr Kokhanovsky, founder of the DreamTeam gaming platform, said on Facebook.

According to Kokhanovsky, a group of partners and investors will work on the project.

He also noted that a presentation of the Ukrainian Professional E-sport Association was scheduled for September, which plans to have a large infrastructure cybersport project.

“This is a whole ecosystem, which includes the creation of a modern multifunctional e-sports arena with all-Ukrainian and international tournaments, an e-sports academy, educational projects and an e-sports association uniting key market players who will develop the industry and help improve the legislative framework,” Kokhanovsky said.

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