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Football Index partners with beBettor on Affordability

George Miller

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Football Index partners with beBettor on Affordability
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Football Index, the world’s first football stockmarket, has partnered with beBettor, the responsible gaming platform, to strengthen their safer gambling frameworks for customer affordability.

Under the partnership, Football Index will use beBettor’s geo-affordability data. The data enables operators to tailor customer interactions to the individual and protect customers from gambling-related harms associated with spending beyond their means, whilst respecting customer privacy.

This announcement is just one of the Safer Gambling measures recently introduced by Football Index. In June 2020, Football Index launched their new Gambling Awareness Initiative with Nottingham Forest Football Club, highlighting the importance of safer gambling.

Adam Cole, Football Index CEO and Founder, said: “We’re excited to announce partnering with beBettor in this critical area of affordability. Their geo-affordability check allows us to understand more about our customers earlier. This partnership further strengthens our safer gaming frameworks and illustrates the importance we place on player safety, which is at the heart of our business.”

Harry Cott, beBettor CEO, commented: “We are delighted to be working with such a well-renowned name within the industry. The team at Football Index have been brilliant to work with and it has been exciting to see how our affordability data services compliment and strengthen their responsible gaming frameworks. Affordability continues to be a focus of the regulator and we are glad to be able to assist Football Index meet evolving requirements.”

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Wazdan Partners with Lithuania’s Most Popular Betting Platform, TOPsport

George Miller

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Wazdan Partners with Lithuania's Most Popular Betting Platform, TOPsport
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Innovative slots producer, Wazdan, is excited to unveil their latest partnership, with Lithuania’s most popular online betting platform, TOPsport.

TOPsport is a leading betting and casino platform in Lithuania, offering players sports betting and more than 1000 casino games including video slots, exclusive games, table games, classic slots, poker, lotteries and even racing. All from a list of high-profile providers, of which Wazdan is now proudly a part of.

Having been in the Lithuanian market for almost a quarter of a century, TOPsport is today the largest and most modern iGaming platform in Lithuania.

Wazdan brings TOPsport its portfolio of more than 120 HTML5 slot games, as well as more than a decade of experience designing and delivering the most technically advanced slot games for online casinos. Wazdan continuously push the boundaries of game development to produce games that players can’t get enough of, resulting in greater player engagement for their casino partners.

Through this new partnership, TOPsport will gain access to Wazdan crowd favourite titles, including Magic Stars 3, 9 Lions, Great Book of Magic Deluxe, Magic Target Deluxe, Los Muertos, Valhalla, and Larry the Leprechaun. As well as new releases Sic Bo Dragons, Reel Hero™, Black Horse™ Deluxe, Sonic Reels and Lucky 9™.

“TOPsport has a reputation as a leader in online casinos in Lithuania. It’s a pleasure to partner with them and offer Wazdan’s technologically-rich slot games to their players, keeping in line with the high-standards they offer in their services. Through this partnership, we hope to long provide innovative games that are advanced and a joy for TOPsport players to play,” says Andrzej Hyla, Head of Sales at Wazdan.

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New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

George Miller

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New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
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World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.

Ads that enhance the gaming experience

Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly inside Trackmania. Rather than disturb the gameplay with intrusive pop-ups, Anzu’s ads, in this case, delivered programmatically, are placed naturally on in-game objects such as walls, billboards, bridges, and along the sidetracks, thereby enhancing the gameplay with more realism.

The collaboration has already been witnessed publicly as part of the recent DIGI1 by Gamevention online gaming convention in June. During a 30-minute livestream, four popular streamers and pro gamers participated in the first-ever worldwide multiplayer stream of Trackmania, complete with a blended in-game Vodafone ad experience powered by Anzu. Of the experience, the streamer Trilluxe said, “You definitely recognize it straight away… you’ll most likely read what it says on those ads. They’re not distracting at all and I find the way they’re integrated quite smart and fitting as you’ll have sponsors banners on real-life racing tracks as well.”

The Future is Now

This new deal between Ubisoft and leading in-game advertising platform Anzu is representative of a major development in the relationship between brands and games. Gaming, with an extremely diverse audience base of nearly 3 billion players from all countries and all walks of life, doesn’t appear to be slowing down anytime soon.

In light of Anzu’s recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly, the company is pushing new industry standards. Also the first and only solution of its kind to bring advanced and trusted AdTech integrations to in-game advertising, Anzu has introduced a collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and campaign effectiveness measurement together with Nielsen Connectivity. These partnerships provide confidence to advertisers and in turn, translate to more revenues for game developers.

Anzu’s co-founder and CEO, Itamar Benedy, noted, “Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,” he said.

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Pragmatic Play Releases Sparkling New Hit: Aztec Gems Deluxe

George Miller

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Pragmatic Play Releases Sparkling New Hit: Aztec Gems Deluxe
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Pragmatic Play, a leading content provider to the gaming industry, has added Aztec Gems Deluxe to its growing line of deluxe titles.

The 3×3, fast-paced video slot adds a modern twist on a classic jewel-filled title with its fixed jackpots which are accessed through the Respin feature.

If four Money Symbols land on the reels at the same time, the Respin round is triggered. This sees the Money Symbols remain sticky as players aim to fill the entire grid with matching symbols to win a bonus prize or a random multiplier, picked via a wheel spin.

With its smooth, easy-to-understand gameplay and win-focused mechanics, Aztec Gems Deluxe offers an exciting new title to Pragmatic Play’s growing slots portfolio, following the launch of another deluxe title, Great Rhino Deluxe.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Developing industry-leading games is what we pride ourselves on here at Pragmatic Play, and we are thrilled to introduce the newest member of the deluxe family, Aztec Gems Deluxe.

“Taking fan-favourites and giving them fast-paced, fun features that keeps players engaged is something we delight in doing and we eagerly await the feedback from both our fans and operator partners.”

Pragmatic Play currently delivers up to four new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

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