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YGAM founders say the Experts By Experience strategy could achieve more with a diverse spread of perspectives

George Miller

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YGAM founders say the Experts By Experience strategy could achieve more with a diverse spread of perspectives
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Lee Willows, Chief Executive and co-founder of YGAM, the charity which works to inform, educate and safeguard young people against gaming and gambling-related harm, has proposed that Experts by Experience initiatives might warrant a range of different voices that are representative of the totality of the gambling experience in order to be fully-inclusive in their insight and decision making. 

Acknowledging the important role that initiatives based on personal insight, knowledge and understanding can play, he said: “It is pleasing to see more contributions made from people with direct experience of the tragic harm that gambling can cause some individuals, such as the YGAM Founders. Lived Experience or what the Commission is terming ‘Experts by Experience’ is a really important part of the conversation.  My position is that Lived Experience must include a chorus of different voices and not just those who have experienced gambling disorder, but who represent the wider player spectrum. Personally, as someone who lost everything to a gambling addiction, I am always grateful for the opportunity to contribute my insight and experiences as such a level of inclusion would have been unheard of five-years ago.”

He continued: “Surely it’s important to understand how and why the vast majority of people who gamble can do so without experiencing a problem, as well as the reasons why some will develop significant and profound gambling related problems? If we accept the vast majority of people gamble within their means and with no adverse consequences, then understanding why this happens is just as useful as understanding why people like I cannot. By taking this much broader approach it would be amazing if different people within the debate can find some common themes to focus on and move forward in a progressive and non-judgemental way.”

Anne Evans, YGAM founder said recently: “I believe we are moving in the right direction and there are some extremely talented people working hard to make a difference. There will always be a wide spectrum of opinions on what needs to be done to reduce gambling harms and all these views should be welcomed. There is no perfect solution. We need a diverse spread of perspectives to engage in the debate. We must respect all the different views and always be kind.”

 

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Yggdrasil and ReelPlay release Asgardian adventure Odin Infinity Reels™ Megaways™

George Miller

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Yggdrasil and ReelPlay release Asgardian adventure Odin Infinity Reels™ Megaways™
Reading Time: 2 minutes

 

Yggdrasil, the leading worldwide publisher of online gambling content, has partnered with ReelPlay for its latest collaboration, Odin Infinity Reels™ featuring Megaways™.

The game is the first to combine both the popular Megaways™ and Infinity Reels™ mechanics and is set in the mountainous world of Asgard with the rainbow bridge Bifrost looming in the distance.

The game begins with 3 reels of differing numbers of symbols. The Infinity Reels™ mechanic sees the reels expand with every winning combination, as well as upping the win multiplier. Lucky players who reach the 15th reel or beyond are in line to score a bonus 888x jackpot prize.

To trigger the bonus game, six Gungnir Scatter symbols must land across any number of reels in play. The game transitions into a dual wheel selector where players will discover their amount of free spins and the multiplier in play. With the win multiplier incrementing with every additional reel added in the bonus game, players have the chance to claim colossal wins worthy of any Norse god.

Odin Infinity Reels™ Megaways™ is the latest ReelPlay title released via the YG Masters program, deployed utilising Yggdrasil’s innovative GATI technology. Used by all YG Masters partners, this technology allows developers to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content.

Rapid circulation across Yggdrasil’s distribution network enables all YG Masters partners to scale and fast-track their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “The YG Masters program was designed to facilitate leading products from some of the most innovative studios in the industry, and this latest game ticks every box.

“ReelPlay has been a fantastic partner for us and we’re very pleased to roll out their newest hit which is true to our Nordic roots.”

David Johnson, CEO at ReelPlay, said: “Odin Infinity Reels™ featuring Megaways™ provides a world first combination of two hugely popular online slot mechanics in the same game, making 117,649 Megaways™ seem small fry. Odin is the first slot in the world to offer Megaways™ to infinity!

“A collaboration for our time, steeped in the cloak of Norse mythology, Odin takes a huge step in volatility and we’re proud to launch our stunning adventure as a YG Masters partner.”

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Lightning Box expands with Betway content deal

George Miller

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Lightning Box expands with Betway content deal
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Sydney studio bolsters offering via SG Digital

Specialist slots provider Lightning Box is to roll-out some of its most iconic games with Betway.

Ever-popular titles including Chicken Fox5x Skillstar, Kalahari Safari, Blown Away, Extreme Fishing, Spartan Fire, Eagle Sun and Lightning Leopard are now live on the multi-market operator’s casino tab.

The deal, provided via SG Digital, follows the success of an earlier integration of slots with Betway via Microgaming.

Peter Causley, CEO and co-founder of Lightning Box, said: “Our games have been popular with Betway’s customers for some time and we’re very pleased to now offer them more of the same via our good friends at SG Digital.

“They are getting proven performers that have maintained their popularity in a number of regulated markets and we look forward to seeing them establish a fan base here too.”

Christian Croft, Commercial Account Director at SG Digital, added: “Lightning Box’s content is popular wherever it is played and I’m sure Betway will benefit greatly from adding it to their portfolio.”

 

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SoftSwiss Sportsbook introduces Quickbet, BetCashout, Maxstake and BetBuilder

George Miller

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SoftSwiss Sportsbook introduces Quickbet, BetCashout, Maxstake and BetBuilder
Reading Time: 2 minutes

 

SoftSwiss launches new player functionality Quickbet, BetCashout, Maxstake and BetBuilder for its sports betting platform Sportsbook. The extended functionality of the solution will allow its players to amplify their betting experience.

Just in time for the semifinals of the UEFA Champions League and UEFA Europa League, SoftSwiss Sportsbook established 4 new player features which will further extend and diversify user experience within the betting platform, bringing even more drive to the game. The newly-added functionalities will help to further accelerate the overall betting process, making it more convenient for the players. The B2B clients of the SoftSwiss Sportsbook will highly benefit from these new developments as they’ll be able to satisfy all the possible needs the players may have in terms of bets placement. The solution provides an easily customised mobile-first user experience, which in its turn will increase platform usability. Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.

  • Betbuilder feature will be of utmost importance to football fans as it will give them an opportunity to place express bets on football within one event;
  • Quickbet functionality will enable to speed up the betting process;
  • BetCashout – will permit bet redemption before the end of the event;
  • Maxstake – will automatically let the player figure out the maximum bet amount;

Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “The sports betting industry is developing at a very rapid pace. The Sportsbook team always strives to stay ahead of this game by continuing to bring new functionalities to the table. This month is no exception as we worked really hard to deliver these 4 astonishing new features which are now available to our players just ahead of one of the most important times of the football season! We take the functionality, security, and user-friendliness of our product very seriously, whilst also working on maximising player interest and engagement”.

SoftSwiss Sportsbook continues innovating — as it has very recently launched its premium cricket option with a particular focus on cricket enabling to place bets on 30 various events with 100 diverse outcomes. Moreover, Sportsbook recently announced the launch of American league in-play live bets functionality.

SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality from the SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, and adaptability to operators’ marketing needs.

 

About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an online casino platform, game aggregator with thousands of casino games, an affiliate system, and a recently launched sports betting platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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