Nuvei Announces New Corporate Positioning and Brand Merger with SafeCharge

Payment technology provider Nuvei has announced the launch of its new corporate positioning, tagline and redesigned website.

The new brand represents the company’s drive to unite payment technology and consulting. Its mission is to provide the payment technology and intelligence businesses need to succeed locally and globally, through one integration.

This also marks the brand merger with SafeCharge, which Nuvei acquired in August 2019. SafeCharge will now operate under the Nuvei name, representing its global brand. The integration of both organisations under one name and a full-stack, native payment technology platform is designed to further remove payment barriers worldwide, empowering merchants with unparalleled global commerce capabilities.

“Businesses are looking for partners, both strategic and technological. We’ve become the payment technology partner that our clients can count on to make our world a local marketplace. We aim to deliver unified commerce solutions and expertise, helping our clients capture every payment opportunity that comes their way – no matter where or how they operate,” Phil Fayer, chairman and CEO of Nuvei, said.

Through a single integration, Nuvei provides a seamless payment journey with connectivity into 200 geographic regions and local acquiring in 30 markets. Businesses can easily accept more than 450 alternative and local payment methods in 150 currencies, delivering a frictionless customer experience wherever transactions happen. Nuvei’s collective intelligence and proven technology offer merchants the ability to increase approval rates, enhance customer retention and loyalty, reduce fraud and simplify business operations.