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Playtech Poker and Casino content now live with Enlabs

George Miller

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Danske Spil latest to integrate Playtech’s leading Virtual Sports products
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Playtech, the world’s leading gambling technology company, has welcomed Enlabs brands Optibet.lv and BestPoker.com to the Playtech iPoker network – the leading poker network in the world.

At a time where Poker as a vertical is evolving in line with market challenges, Playtech is continuing to develop and expand the iPoker network. This new partnership sees Playtech enter the Latvian poker market, in line with Playtech’s wider strategy to focus on growth in regulated markets worldwide. The iPoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions.

The new partnership will bring not only Playtech’s award winning Poker product to Enlabs customers, but also Playtech’s industry leading Casino content including access to Playtech’s extensive offering of branded titles such as Justice League and the Sporting Legends Suite.

Maksims Gorbacs, Head of Poker at Enlabs said: “We’re delighted to expand our Poker and Casino offering with Playtech and bring its industry leading content to our customers. Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”

Marat Koss, Head of Poker at Playtech said: “We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The Poker market is facing undeniable challenges, but at Playtech, we’re continuing to invest in expanding and evolving our software and network to address the future head-on. Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the Poker vertical. We are joining forces with a very professional and experienced Poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive”.

Baltics

Latvia Parliament Approves Bill to Ban Alimony Debtors from Gambling

Niji Narayan

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Latvia Parliament Approves Bill to Ban Alimony Debtors from Gambling
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The Latvian Parliament (Saeima) has approved at the first reading a bill to ban alimony debtors from gambling, and scheduled a second reading for January 20.

The bill would require operators to ensure that those who owe maintenance payments are not permitted to gamble either in person or online. In order to do so, they must check accounts against the national register of maintenance debtors, with the help of the Lotteries and Gambling Inspectorate, which will create an official data display for licensees.

“The restriction is intended to prevent debtors who do not provide maintenance they owe for a child from using funds unreasonably for entertainment and hobbies,” the Saeima said.

The bill was submitted by the government and has already received approval from the Commission for Human Rights and Public Affairs with no objections. If it passes in the second and third reading and is signed into law, the restriction will come into effect on April 1.

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Baltics

Gambling Self-exclusion Increases in Lithuania

Niji Narayan

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Gambling Self-exclusion Increases in Lithuania
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According to the Lithuanian Gambling Supervisory Authority, the number of Lithuanians who self-excluded from gambling in 2020 reached 17,348. This shows an increase from the 2019 figure.

There was a rise in the number of women and the number of people aged 31 and 40 years old who self-excluded. The proportion of women who self-excluded increased to 10%, up from 7% last year.

On the other hand, the number of younger people aged 18 to 20 who self-excluded fell from 9% to 6%.

The Supervisory Authority said: “This small change is a possible sign that younger people are starting to look at their gambling more responsibly and that an aid measure such as a limitation on gambling is not necessary for them.”

The portion from the 21-30 age group who self-excluded also declined this year, from 52% to 48%, while self-exclusion among those aged 31 to 40 increased from 36% to 42%. The proportion of self-excluded gamblers aged 41-50 remained at 2% and those aged 51 or older at 4%.

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Baltics

Entain Puts Forward €276.4M Offer to Acquire Enlabs

Niji Narayan

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Entain Puts Forward €276.4M Offer to Acquire Enlabs
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Online gambling operator Entain has put forward an offer worth €276.4m to acquire Enlabs.

The cash offer, which would see Entain pay SEK40 for each Enlabs share, has been recommended by the Enlabs board, while shareholders holding 42.2% of the total Enlabs shares have also undertaken to accept the offer.

Entain said the acquisition of Enlabs is directly aligned with its growth strategy of entering locally regulated markets where it does not yet have a presence.

Should the acquisition go ahead, Entain said that it would retain the services of current Enlabs board chairman Niklas Braathen, in order to help to develop the group’s operations in the region and its expansion into new markets.

Subject to regulatory approvals and Enlabs shareholders accepting the offer, the transaction is expected to complete before the end of the first quarter.

“The acquisition of Enlabs is perfectly aligned with our strategy of expanding across new regulated international markets. We are hugely excited by the growth opportunities it presents both in its existing markets and through new market opportunities,” Shay Segev, chief executive of Entain, said.

“Enlabs is already a strong and rapidly growing business in its own right, but we now have a fantastic opportunity to turbocharge its growth by leveraging the power of our unparalleled proprietary technology, scale, product and marketing expertise,” Shay Segev added.

Enlabs’ Braathen said: “When Entain’s interest to acquire Enlabs emerged, we instantly saw the strategic logic.

“Entain’s experience and track record in many different geographic markets, together with its market-leading proprietary technology and world-class marketing skills are key attractions for Enlabs as we look to grow in the Baltics and beyond.”

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